| Title | The Same Blood |
| Agency | VML Mexico |
| Campaign | The Same Blood |
| Advertiser | Special Olympics |
| Brand | Special Olympics Mexico |
| Posted | April 2019 |
| Business Sector | Disease Awareness, Support Groups & Associations |
| Story | During the International Day of Sport for Development and Peace, Special Olympics Latin America and VMLY&R Mexico launched “The Same Blood,” a film that highlights the valuable contribution of persons with intellectual disabilities to the sport’s world and in our daily lives. The film shares the story of a young boy’s pursuit to follow in his father’s footsteps. Inspired by the sight of future Olympians studying the arts of Judo, we follow the boy as he works to begin his own training in the sport. In the end, we see that his biggest inspiration is his father. |
| Media Type | Television & Cinema |
| Length | |
| Global Chief Creative Officer | Debbi Vandeven |
| Chief Executive Officer (CEO) | Hector Fernandez |
| Chief Creative Officer | Alexis Ospina |
| General Creative Director | Luís “madruga” Enríquez |
| Creative Director | Rodrigo Casas |
| Copywriting | Ulises Mejía |
| Art Director | Luis "Madruga" Enriquez |
| Executive Producer | Manolo Cedillo |
More Work
SEE ALLViolence is a virus
- BRAND:
- Non-Violence Project
- AGENCY:
- Anónimo
Fake Gamers
- BRAND:
- Freedom Foundation
- AGENCY:
- Anónimo
New Year's Eve
- BRAND:
- Non-Violence
- AGENCY:
- Anónimo
Shopping Mall
- BRAND:
- Non-Violence
- AGENCY:
- Anónimo
Football Final
- BRAND:
- Non-Violence
- AGENCY:
- Anónimo
Concert
- BRAND:
- Non-Violence
- AGENCY:
- Anónimo
Home 1
- BRAND:
- Non-Violence
- AGENCY:
- Anónimo
Home 2
- BRAND:
- Non-Violence
- AGENCY:
- Anónimo
Home 3
- BRAND:
- Non-Violence
- AGENCY:
- Anónimo