Title | BLUE |
Agency | Republica Havas |
Campaign | SECOND |
Advertiser | THE FIGHT AGAINST ALZHEIMER’S ASSOCIATION |
Brand | THE FIGHT AGAINST ALZHEIMER’S ASSOCIATION |
Date of First Broadcast/Publication | 2024 / 2 |
Business Sector | Public Safety, Health & Hygiene |
Tagline | One second they know where they are. The next, they don't. |
Story | A work called “SECOND” for THE FIGHT AGAINST ALZHEIMER’S ASSOCIATION That second where the illness lets you continue being you, but immediately no longer. |
Philosophy | One second they know where they are. The next, they don't. |
Media Type | Digital Billboard/Poster |
Market | Argentina |
Photographer | Lucila Blumencweig |
Creative Director | Martin Stuart |
Producer | Silvina Lommi |
Chief Creative Officer | Tony Waissmann |
Associate Creative Director | David Thackeray |