Tony Waissmann
Chief Creative Officer at Republica Havas
Miami, United Kingdom
TitleBLUE
Agency
Campaign SECOND
Advertiser THE FIGHT AGAINST ALZHEIMER’S ASSOCIATION
Brand THE FIGHT AGAINST ALZHEIMER’S ASSOCIATION
Date of First Broadcast/Publication 2024 / 2
Business Sector Public Safety, Health & Hygiene
Tagline One second they know where they are. The next, they don't.
Story A work called “SECOND” for THE FIGHT AGAINST ALZHEIMER’S ASSOCIATION
That second where the illness lets you continue being you, but immediately no longer.

Philosophy One second they know where they are. The next, they don't.
Media Type Digital Billboard/Poster
Market Argentina
Photographer
Creative Director
Producer
Chief Creative Officer
Associate Creative Director

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