| Title | The Trash Collection 2021 |
| Agency | Try Reklamebyrå |
| Campaign | The Trash Collection 2021 |
| Advertiser | IKEA |
| Brand | IKEA |
| Posted | November 2021 |
| Business Sector | Retail, Distribution & Restaurants |
| Story | Every year in Norway alone, over 3 million pieces of furniture are thrown away. Many of them from IKEA. As the champion of affordable products, IKEA furniture is therefore also seen as disposable - often ending up in the trash without good reason.So we addressed it head on. Through a brutally honest campaign, we went out and found real IKEA furniture that had been thrown away. We captured and collected actual IKEA “trash”; abandoned on the street, thrown at the dump and left behind at the beach. The furniture became an actual IKEA collection and the heroes of our campaign: The Trash Collection 2021. We gave the furniture a few spare parts and a wash, before putting them up for sale in IKEAs new second-hand stores - demonstrating how little it takes to give furniture a new life. |
| Media Type | Television |
| Music Supervision | Apollo Music |
| Production Company | Aparent |
| Creative Team | Eirik Sørensen |
| Creative Team | Caroline Riis |
| Account Director | Trond Sandø |
| Project Manager | Marte Heiersted |
| Designer | Jeppe Gjesti |
| Adviser | Cecilie Helsvig |
| Digital Producer | Erik Teigland |
| Director | Niels Windfeldt |
| Director | Kavar Singh |
| Photographer | Niels Windfeldt |
| Director of Photography (DOP) | Oskar Dalsbakken |
| Production Company Producer | Aleksander Aurdal |
| FAD | Laura Ugolini |
| Editor | Henrik Pedersen |
| Music Supervision | Thore Garberg |
| Marketing Manager | Frode Ullebust |
| Marketing Communication Manger | Tobias Lien |
| Marketing Communication Specialist | Kristin Berge Jahr |
| Media Lead | Ulrikke Dahl |
| Online Artist | Sindre Hammersbøen |
| Grading/Online | Joakim Rissveds |
| Sound | Andreas Waag Martinsen |
| Online Content Specialist | Susanne Reinertsen |
| Online Content Specialist | Beverley Getz Ivin |
| Integrated Media Manager | Åse-Marit Christensen |
| Casting | Hannah Foldøy |
| Production | Alexei Moke |
| Production | Espen Saur |
| BTS Photography | Espen Saur |
| Gaffer | Levi Gawron |
| Props | Alexei Mokel |
| Associate Creative Director | Vic Bath |
| Associate Creative Director | Dan Cummings |
| Design Director | Jeff Watkins |
| Designer | Jeff Watkins |
| Designer | Rasna Jaswal |
| Agency Producer | Kathryn Brown |
| Agency Producer | Laura Dubcovsky |
| Account Manager | Rob Feightner |
| Account Management Team | Matt Sinuita |
| Account Management Team | David Trembley |
| Account Management Team | Allison-Diaz Mercado |
| Strategy Team | Shaunagh Farrelly |
| Strategy Team | Spencer MacEachern |
| Advertising Manager | Melanie Somerville |
| Advertising Manager | Brandon Durmann |
| Graphic Designer | Elise Eik Ismar |
More Work
SEE ALLWoods
- BRAND:
- IKEA
- AGENCY:
- Try Reklamebyrå
Dump 2
- BRAND:
- IKEA
- AGENCY:
- Try Reklamebyrå
Dump
- BRAND:
- IKEA
- AGENCY:
- Try Reklamebyrå