Title Mountain Pass
Agency
Zulu Alpha Kilo
Campaign
Mountain Pass
Advertiser
Subaru Corporation
Brand
Subaru
Date of First Broadcast/Publication
2022 / 1
Business Sector Cars
Story Winter driving in Canada can be incredibly scary. Deep snow, artic winds, overtaking trucks and an unploughed mountain pass make for real-life terror. This campaign turns these nail-biting experiences into a thrilling movie trailer, complete with heart-palpating soundtrack, only to release all every bit of tension with an anticlimactic and happy ending. Our Subaru drivers even wave as they pass each other on the road . Why? Because winter driving is a whole lot less scary in Subaru with legendary Symmetrical AWD
Media Type
Television
Length 48 seconds
Chief Creative Officer
Zak Mroueh
Executive Creative Director
Wain Choi
Creative Director
Jonathan Smith
Copywriter
Jonathan Smith
Art Director
Patrick Shing
Agency Producer
Karen Blazer
Account Manager
David Tremblay
Account Manager
Maura Kelly
Account Manager
Hayley Blackmore
Planning Team
Carly Miller
Planning Team
Heather Segal
Advertising Manager
Don Durst
Advertising Manager
Cynthia Bouris
Advertising Manager
Don Gill
Advertising Manager
Sara Pimental
Media Manager
Michelle Jairam
Media Manager
Natasha Cappelli
Production Company
Circle Films
Director
Shaunoh
Production Company Producer
Greg Lund
Director of Photography (DOP)
Byron Kopman
Casting
Jigsaw, Toronto
Editing Company
Zulubot
Editor
Brian Noon
Post Production
Lauren Schell
Head of Production
Adam Palmer
Assistant Editor
Adrian Gluvakovich
Post Production
Dan Kelly
Colorist
Wade Odlum
Eggplant Collective
Adam Damelin
Production Company Producer
Nicola Threadgold
Peter Pacey
Chief Creative Officer
Zak Mroueh
Executive Creative Director
Wain Choi
Creative Director/Writer
Jonathan Smith
Art Director
Patrick Shing
Agency Producer
Karen Blazer
Account Team
David Tremblay, Maura Kelly, Hayley Blackmore
Planning Team
Carly Miller, Heather Segal
Clients
Don Durst, Cynthia Bouris, Don Gill, Sara Pimental
Media Agency
OMD
Media Team
Michelle Jairam, Natasha Cappelli
Production House
Circle
Director
Shaunoh
Production House Producer
Greg Lund
Director of Photography
Byron Kopman
Casting Director
JigSaw Casting
Editing Company
Zulubot
Editor
Brian Noon
Post Production Producer
Lauren Schell
Head of Production
Adam Palmer
Edit Assistant
Adrian Gluvakovich
Online
Dan Kelly
Colourist
Wade Odlum
Music House
Eggplant
Audio Director
Adam Damelin
Producer
Nicola Threadgold
Engineer
Peter Pacey