CONSTELLATION BRANDS - "Modelo | Full Time Fans | "Passion""

With the 2023-24 season in full swing, Modelo® is reaffirming its commitment to celebrate the passion of Full-Time Fans with the brand’s largest-ever investment. Modelo today announced the evolution of its highly successful Full-Time Fans campaign as the beer maintains its presence as the Official Beer Sponsor of the College Football Playoff.

Spanning all networks and major conferences, Modelo is bringing all new advertising and media partners to amplify the Full-Time Fans campaign for the 2023-24 season. The brand is launching three new TV spots, refreshed digital and social content and an elevated retail program that features exclusive cash rewards.

"The evolution of Full-Time Fans is a testament to the amazing passion from fans everywhere. We are excited to continue championing the Fighting Spirit that lies at the heart of football fandom in a way that’s uniquely Modelo," shared Vice President of Brand Marketing, Modelo, Greg Gallagher. "As the Official Beer of the College Football Playoff, we are committed to elevating the fan experience at home, at bars and in stadium by rewarding those who stand by their team through every moment of the season.”