| Title | The flower makes it easy to choose green |
| Title (original language) | Blomsten gor det nemt at vaelge gront |
| Agency | Advance |
| Campaign | The flower makes it easy to choose green |
| Advertiser | Danish Environmental Protection Agency |
| Brand | European Ecolabel |
| Posted | June 2005 |
| Business Sector | Government & Other Authorities |
| Tagline | The flower makes easy to choose green |
| Tagline (original language) | Blomsten gor det nemt at vaelge gront |
| Story | European ecolabel is the official EU mark for ecological products. The logo helps consumers to identify green products. |
| Philosophy | The flower makes it easy to choose green. |
| Problem | There is most likely a green alternative to consumption. Make it easy for consumers to identify the right choice. |
| Result | The recognition level rose 25% from the beginning to the end of the campaign in Denmark. Good results was obtained in other countries. |
| Media Type | |
| Market | Austria, Belgium, Denmark, France, Netherlands, Sweden, Italy |
| Account Executive | Tina Bang |
| Account Director | Thomas Falck |
| Art Director | Robert Fonnesbæk |
| Copywriter | Thomas Kolster |