Title | Start Me Up |
Agency | Havas New York |
Campaign | Start Me Up |
Advertiser | Keurig |
Brand | Keurig x Rolling Stones |
Date of First Broadcast/Publication | 2023 / 6 |
Business Sector | Small Appliances & Home Accessories |
Story | The Rolling Stones and Keurig have partnered to launch a first-of-its-kind rockin’ collaboration for coffee and music lovers. The limited-edition “Start Me Up” iced coffee kit, developed by flagship agency Havas New York and designed by goDutch, invites consumers to turn up their summer with the perfect iced coffee experience. Featuring the band’s recognizable tongue and lips logo, the “Start Me Up” kit includes a custom-designed K-Iced™ Brewer and matching tumbler, a new custom “Start Me Up” K-Cup® Pod blend, and the first-ever curated and branded Spotify playlist by the band to rock out to while you brew, sip, and enjoy. |
Media Type | Social Media |
Length | |
PR Agency | Element |
Design Agency | goDutch |
Executive Creative Director | John Parker |
Executive Creative Director | Nazly Kasim |
Global Chief Communications Officer | Jocelyn Weiss |
Group Account Director | Katy Milmoe |
Chief Strategy Officer | Tim Maleeny |
President | Tim Maleeny |
Managing Director | Alexis de montaigu |
Director of Cultural Integrations | Josh Karpf |
Design Lead | Brian Labus |
Associate Manager | Krystle Lischwe |
Senior Vice President | Becky Opdyke |
Chief Creative Officer | Dan Lucey |
Digital Media | Riley Rhodes |
Director of Project Management | Vanessa Callahan |
Copywriter | Ben Jackson |
Art Director | Hamza Ali |
Senior Account Executive | Sargam Prakash |
Strategic Planning Director | Lauren Campbell |
Strategist | Brooke Schiff |
Communications Manager | Mariana Delacqua |
President | Katie Lippman |
Associate Vice President | Jamie Casarola |
Account Supervisor | Danielle Vargas |
Senior Account Executive | Alexa Scarpitta |
Account Executive | Mikayla Murphy |
Account Executive | Rebecca Leon |
Account Coordinator | Shelby Avery |
Account Coordinator | Ally Lasch |
Senior Account Supervisor | Daria Peace |
Manager | Derek Sousa |
Vice President (VP) | Kelly Stuart |
Vice President (VP) | Mark Gerner |
Senior Director | Lindsay Fermano |
Brand Manager | Melissa Chieffe |
Associate Brand Manager | Alexandra Wolf |
Manager | Ali Sayles |
Manager | Taylor Cefalo |
Group President | Mauricio Leyva |
Digital Marketing Director | Kylie McCarthy |
Manager of Cultural Integrations | Iana Georgiev |
Associate Manager | Kayla Schmalz |
Associate Manager | Corey Foden |
Manager | Amy Stewart |
Manager | Kate Jordick |
Scientist | Kayla Daniel |
Manager | David Reynolds |
Senior Manager | Amanda Bollinger |
Senior Manager | Tara Sucharewicz |
Manager | Kasey Ladd |
Manager | Jo Palmteer |
Digital Content Developer | Jeffrey Lynch |
Digital Shelf Specialist | Julia Malloy |
Associate Manager | Alix Gottschalk |
Ecommerce Specialist | Brittany Lopriore |
Director of Engineering | John Couture |
Senior Systems Engineer | Madelyn Langin |
Director of Supply Chain Initiatives | Sara DeSantis |
Quality Engineer | Janice Palmer |
Strategist | Lisa Murtha |
Design Lead | Brendan Jones |
Photography / Illustration | Ryan Kurtz |
Vice President (VP) | Steve Malesky |
Senior Manager | Amoni Akintonde |
Senior Manager | Sydni Mccutchen |
Vice President (VP) | Chelsea Cloud |
Senior Director | Matthew Chylak |
Senior Vice President | Michael Kutach |
Senior Account Executive | Emma Greis |
Senior Vice President | Lisa Streff |
Senior Brand Manager | Ben Coe |