| Story | BBDO CA and ALTEL, Kazakhstan's leading mobile operator, created the campaign "Just Like You," which seamlessly integrated thousands of subscribers, quite literally. This innovative strategy aimed to reaffirm ALTEL's Kazakh identity by featuring everyday individuals as brand ambassadors, symbolizing modernity, innovation, and creativity. Using AI technology, the characteristics of 16,000 individuals, real subscribers who shared their photos, were merged to craft a collective image representing the typical ALTEL subscriber. Thanks to MetaHuman technology, these personas were brought to life and became the faces of a groundbreaking new campaign. The campaign's overarching theme, "Just Like You," seamlessly blended Kazakhstani traditions into its narratives, resulting in significant growth in subscribers, revenue, and market share. ALTEL's triumphant rebranding has firmly established it as the nation's premier wireless provider, primed for an exciting future. |