Insights: The Cutting Edge of Advertising category: advertising - Insights

Ad industry thought leaders discuss creativity, business trends and how technology is revolutionizing advertising.

Making the world greener, one campaign at a time

by India Fizer on 22 April 2024

We have partnered with social good non-profit ACT Responsible this Earth Day to highlight campaigns that are working to make our world better through raising awareness and enacting action. read more

For young talent, advertising still has the power of attraction

by Mark Tungate on 19 April 2024

In partnership with the IAA France, we discuss the perception of advertising among young people, and find out what efforts are being made to attract young talent to the industry. Here are some key points from the interviews. read more

Shilpa Sinha, McCann: “The industry is attractive because it openly welcomes people from diverse backgrounds”

by Mark Tungate on 18 April 2024

In a series of interviews in partnership with the IAA France, we discuss the perception of advertising among young people, and find out what efforts are being made to attract young talent to the industry. In the last of our four articles, we hear from Shilpa Sinha, Chief Strategy Officer APAC, McCann Worldgroup Asia Pacific. read more

Mary Hargreaves, Lancaster University: “Our students feel that advertising is a career they will enjoy”

by Mark Tungate on 17 April 2024

In a series of interviews in partnership with the IAA France, we discuss the perception of advertising among young people, and find out what efforts are being made to attract young talent to the industry. This time it's the turn of a teacher: Mary Hargreaves, Teaching Fellow, Advertising & Marketing degree (BA Hons), Lancaster University, UK. read more

Bas Korsten, VML: “The ability to make a real world impact through advertising is bigger than it’s ever been”

by Mark Tungate on 16 April 2024

In a series of interviews in partnership with the IAA France, we discuss the perception of advertising among young people, and find out what efforts are being made to attract young talent to the industry. In this article we talk to Bas Korsten, Global Chief Creative Officer, Innovation and Co-Chief Creative Officer, EMEA, VML. read more

Antoinette Beatson, BETC: "We have a shared responsibility to make these kids great"

by Mark Tungate on 15 April 2024

In a series of interviews in partnership with the IAA France, we discuss the perception of advertising among young people, and find out what efforts are being made to attract young talent to the industry. Our first interviewee is Antoinette Beatson, Vice-President, Executive Creative Director, BETC, France. read more

Tales of female empowerment

by Mark Tungate on 11 March 2024

March 8 was International Women’s Day. With France making abortion a constitutional right – a world first – only days before, we decided to focus on campaigns promoting gender equity and empowerment. read more

Empowering the Future: Investing in Women to Propel the Ad Industry Forward

on 8 March 2024

The theme for this International Women’s Day, “Invest in Women: Accelerate Progress,” greatly benefits the advertising industry – both men and women – and is key to nurturing the next generation of women by providing them with support, opportunities, and resources to thrive. read more

Super Bowl 2024: Funny, but seriously expensive

by Mark Tungate on 12 February 2024

While the event has always been a showcase for the chirpier side of advertising (as opposed to somber purpose-driven campaigns), it seemed there was a determination to shrug off the dark clouds that swirl around the rest of the media. read more

Mike Czako, David&Goliath: "Creative content specifically tailored to each platform's format and culture is key."

on 30 January 2024

Mike Czako, Group Creative Director/AD at David&Goliath, speaks on catering content to platform and leveraging user-generated content and influencer marketing to engage a younger audience. read more

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