Clients who have always known they could trust the process didn’t realize just how much they could rely on it until they had no other choice. read more
In our experience, one of the fundamental things that can go wrong is the failure for transformations to recognize the culture required that allows individual departments to thrive. read more
There are too many variables to simply cobble together an SLA and assume it will solve all the inevitable challenges that need to be addressed read more
Advertising agencies as an industry sector are defined by this very defensive approach to selling their services. But why is it that agencies of all sizes and life-stages adopt his attitude? read more
At the AdForum Conference, there was a feeling that the prospective client could end up feeling that all agencies ultimately want to be ‘all things to all people’. read more
It’s hard not to wonder about the point of changing management and staffing policies at great cost in effort and money when the work remains apparently so unaffected. read more
What is it that ‘Advertising’ does that doesn’t take place in these other divisions and advertising companies? And why does it always sit apart as a discipline? read more
Last year more than 7000 different case study films were entered at the Cannes Lions Festival. You could argue that case films have become the most important element of any creative idea. Unfortunately, making a good case film is still an ordeal for many. The book “From Cold Case to Gold Case” brings relief. It’s the first complete guide for case study films, written by award winning creative Peter Ampe. read more
Last week Stéphanie Pitet, co-founder of French agency search consultant Pitchville, rounded up the findings from the AdForum Summit in Los Angeles. Here are some key trends. read more