Insights: The Cutting Edge of Advertising tag: devito-verdi - Insights

Ad industry thought leaders discuss creativity, business trends and how technology is revolutionizing advertising.

Mark Tungate
by Mark Tungate on 11 December 2015
I’m not a mind reader, but I know what you’re thinking about. You’re thinking about shopping. It’s probably something to do with the time of the year: in theory, Christmas is a period of good cheer and peace on earth – but in practice, it’s all about the gifts.In our time-pressed, crowd-averse world, we tend to do a lot of our shopping online. So digital retailers are naturally keen to get our attention at this time of year. For example, take a look at this spot for a German online gift shop, Geschenkidee. Created by the Berlin agency Dojo, it won an Epica Award in November.  read more

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