The Mars Agency Insights

An industry leader in ecommerce and media practices, Ethan Goodman delineates opportunities to gain a deeper understanding of shopper behavior and influences through retail media growth. read more

The Mars Agency has announced the hiring of Victoria Cromie as Managing Director for its Toronto, Canada, office read more

    The Mars Agency, an independent, global commerce marketing practice, today announced the appointment of Martyn Farmer as Vice President of Business Leadership, a new position in its Berlin, Germany, office. read more

We had the opportunity to chat with the lovely Sally Tobin and Rebecca Jackson of The Mars Agency on improving diversity, equity and inclusion in the industry. read more

The Mars Agency Global CEO, Rob Rivenburgh, chimes in on what strategies provide growth potential and long-term value: flexibility, a connected ecosystem, and expanding their capabilities into new markets. read more

Shopper marketing is an outdated and somewhat simplistic term for what has emerged as something much bigger than retail transactions. read more