TitleThe Race
Title (original language)The Race (anglais)
Campaign The Race
Advertiser EDF
Brand EDF
PostedAugust 2018
Business Sector Energy & Water Authorities, Utilities
Story A nail-biting race in which mythical creatures, mounted by pilots, blaze through the French countryside and utility provider EDF's various low-carbon energy production sites (solar, hydro, thermal, wind and nuclear). At the peak of the final sprint, the image cuts. We re-open on a living room scene and realise we're watching a father and his two kids play a video game. French people's daily lives are powered by EDF’S low-carbon energy.
Media Type Television
Sound Design Company
Advertising Manager
Production Company
Executive Creative Director
Art Director
Head of Production
Advertising Manager
Advertising Manager
Advertising Manager
Advertising Manager
Managing Partner
Assistant Director
VFX Producer
Communications Director
Chief Executive Officer (CEO)
Agency TV Producer
Agency TV Producer
TV Production
CGI Rigging
Audio Post Production
Audio Post Production
Music Composer
Chief Creative Officer Christophe Coffre
Art Director Rémi Arnaud
Copywriter Edouard Dorbais
TV Producer Virginie Meldener
TV Producer Muriel Allegrini
Producer Fabienne Meric-Rougier
Producer Erinn Lotthe Guillon
Production Director Benoit Roques
Director Thierry Poiraud
1st director's assistant Grégoire Barachin
VFX Producer Guillaume Marien
VFX Supervisor Julien Lambert
VFX Coordinator Gouna Logan
Producer Benoit Dunaigre
Sound Design Kouz
Writer Bernard Dimey
Composer Jean Constantin
Singer Zizi Jeanmaire
Entrant Company HAVAS
Idea Creation HAVAS
Production HRCLS
Media Placement HAVAS
Additional Company SOCIALYSE

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