TitleThe Race
Title (original language)The Race (anglais)
Agency
Campaign The Race
Advertiser EDF
Brand EDF
PostedAugust 2018
Business Sector Energy & Water Authorities, Utilities
Story A nail-biting race in which mythical creatures, mounted by pilots, blaze through the French countryside and utility provider EDF's various low-carbon energy production sites (solar, hydro, thermal, wind and nuclear). At the peak of the final sprint, the image cuts. We re-open on a living room scene and realise we're watching a father and his two kids play a video game. French people's daily lives are powered by EDF’S low-carbon energy.
Media Type Television
Length
Sound Design Company
Advertising Manager
Production Company
Animation
Executive Creative Director
Art Director
Copywriter
Director
Producer
Head of Production
Advertising Manager
Advertising Manager
Advertising Manager
Advertising Manager
Managing Partner
Assistant Director
President
VFX Producer
Communications Director
Chief Executive Officer (CEO)
Consultant
Agency TV Producer
Agency TV Producer
TV Production
CGI Rigging
Audio Post Production
Audio Post Production
Music Composer

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