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Philosophy & Competitive Advantages
We believe that promotions should be an integral part of an ongoing brand building strategy. If a promotion is to be successful instore it must be supported by other activities to create scale and build awareness. Our planning approach has to be media neutral to create the right promotional platforms that are big enough to be campaignable in this way.
Dynamo is a member of the Incepta Group - 44 companies employing 2000 staff, servicing over 3000 clients from 76 offices worldwide. When working with Clients on an international basis we select the most suitable ‘lead Agency’ for the Client on a location and skill set basis. For example, if Dynamo was the lead agency we would project manage from the UK but implement via the local national agency. Each country has a different cost base. Quotations for work to get the best price will be held, subject to logistics of course. Currency fluctuations will also be managed to ensure no budget surprises. We have recently established Dynamo Brussels as our first wholly owned continental bridgehead.
Dynamo works with a range of affiliate agencies who offer ATL, Direct, Promotional and Relationship Marketing services across their respective regions. These include: Citigate Smarts - Edinburgh Citigate NI - Belfast Dynamo Brussels - Brussels Citigate SEA - Dusseldorf Citigate Gramma - Stockholm Citigate Su Yeang - Singapore Finex - Singapore Citigate Dewe Rogerson - Hong Kong South Africa - Cape Town - Citigate SACitigate Dubai - UAE - Dubai Extreme Advertising - Paris Sanchis Communications - Madrid Gunpowder - Milan Activate - Amsterdam The Ryan Partnership - USA (Atlanta, Bentonville, Chicago, Columbus, Dallas, Los Angeles, Minneapolis, Toronto & Westport) Bangkok Public Relations - Bangkok