Anomaly is a response to the widespread recognition in the industry that "the models are all broken" and "the traditional solutions are all becoming less and less effective." From the company's inception, we realized intuitively that, in order to succeed, we needed to create an entity that was, literally, an "Anomaly" - something that deviates from the norm or from expectations.
Anomaly was created to be a change agent for an industry desperately clinging to legacy models and out-dated ways of thinking. Our simple aim was, and still is, to be at the cutting edge of a changed cultural, technological, media and marketing landscape – as brands must embrace the new world to connect more meaningfully with people.
From Anomaly's inception, we realized intuitively that, in order to succeed, we needed to create an entity that was, literally, an "Anomaly" – something that deviates from the norm or from expectations.
To that end, Anomaly possesses an extremely diverse and elastic set of skills; we operate on a progressive and entrepreneurial business model; we focus on creating business solutions; and lastly, we break down traditional silos through a single bottom line – so as opposed to the status quo, mega-mall-esque conglomerations of specialty service providers, we can offer our partners solutions that are untainted by financial bias.
In the last 13 years, we have learned that change is the norm and the more change we endure, the more complex the dominant business context becomes. We are a company designed specifically for this new world, built on strong values and clear principles, thriving on and enjoying a distinct competitive advantage.
Our ambition has never been to be the biggest. Rather, our goal is to be a thought leader, focused on delivering innovative and effective solutions to our clients’ business problems.
With over 600 people across offices in Los Angeles, New York, Toronto, London, Amsterdam and Shanghai, the defining characteristics of the Anomaly network are a strong, shared culture; fluidity of talent (we cast the best team for any client challenge, regardless of what office in which they happen to reside); and a unified business model that aligns everyone financially. We avoid offices, ‘departments’, or other silos arguing over who gets paid for what.
The result is a network of smart, talented people who don’t obsess over borders, money, or getting credit for things that serve only to inflate their own egos. Rather, Anomaly is a group of diverse thinkers on a mission to deliver innovative and effective answers to client questions around the world.