Press Releases - MediaCom - Adforum.com https://www.adforum.com/agency/3774/press-releases/rss MediaCom Press Releases at Adforum.com en-us Adforum.com Copyright 2017 MediaCom named Global Agency of the Year at M&M Global Awards 2015 https://www.adforum.com/agency/3774/press-releases/50639/mediacom-named-global-agency-of-the-year-at-mm-global-awards-2015 https://www.adforum.com/agency/3774/press-releases/50639/mediacom-named-global-agency-of-the-year-at-mm-global-awards-2015 Agency network picks up six trophies and two highly commended 

 

MediaCom have been named Global Agency of the Year at the 2015 M&M Global Awards, picking up six wins, with two further campaigns highly commended.

The title was awarded at a ceremony at the Grosvenor House Hotel in London last night where the agency picked up awards for its work on Bose, Dell, P&G, Shell and Sony. Campaigns for Bose and VW were also highly commended.

MediaCom client, Shell, were also named International Advertiser of the Year.

The M&M Global Awards recognise and celebrate leading multi-market advertising campaigns, the most innovative and effective work and the finest coordination of multi-local advertising strategies.

The success at the awards follows a strong performance at shortlist stage, where MediaCom was recognised as the best-performing media agency network with 13 different campaigns securing 31 shortlist places in total.

The win maintains MediaCom’s impressive historical performance at global media awards competitions. Over the past seven years it has now been named Agency Network of the Year at the M&M Global Awards an unprecedented five times including 2009, 2010, 2011 and 2013. Earlier this year, the agency was the most awarded media agency at the Cannes Advertising Festival, picking up seven Media Lions. MediaCom also won Agency Network of the Year at the Festival of Media Global in 2010 and 2012.

Stephen Allan, MediaCom Worldwide Chairman and CEO, said, “I’m thrilled that so many of our cross-market campaigns have been recognised at the 2015 M&M Global Awards. This success, following closely on the heels of our wins at Cannes, is testament not only to our innovative people and forward-thinking clients, but also to our recent repositioning as The Content + Connections Agency. Core to that progression is our application of systems thinking which has been ingrained into every one of our staff around the world to ensure a global consistency in planning excellence regardless of geography. I’m delighted to see all our hard work is paying off on behalf of our clients, helping to create real results for their businesses. Congratulations to the entire One Mediacom team!”

MediaCom’s winning campaigns were as follows:

  • The Effectiveness Award: P&G Whisper: #touchthepickle
  • Best Use of Mobile: Sony Z3: Superiority Complex
  • Best Partnership Award: Bose: #listenforyourself
  • Best Content Creation: P&G Whisper: #touchthepickle
  • B2B Campaign of the Year: Dell: Take IT Easy
  • International Creativity Award: Shell: Power of Sport

MediaCom’s highly commended campaigns were as follows:

  • Best Use of Video: VW: Ready, Set, Gooolf!
  • Best Use of Social Media: Bose: #listenforyourself 
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2015-09-04 00:00:00
MediaCom wins six Cannes Media Lions Awards https://www.adforum.com/agency/3774/press-releases/47547/mediacom-wins-six-cannes-media-lions-awards https://www.adforum.com/agency/3774/press-releases/47547/mediacom-wins-six-cannes-media-lions-awards Becomes most-awarded global media agency network at this year's competition 
MediaCom has captured six Media Lions at the 2015 Cannes International Festival of Creativity, making it the top performer among all global media agency networks. In total, the agency walked away with two silver and two bronze trophies as lead agency, with additional silver and bronze wins as credited media agency partner. The celebrated work spans multiple geographic markets and a diverse set of clients. Campaigns for Dell, Shell, Coca-Cola and Bose are among those recognized.
"With the Cannes Lions competition raising the bar year after year, this is a phenomenal performance, and I could not be more proud of our teams around the world," said Stephen Allan, Worldwide Chairman and CEO of MediaCom. "These wins, coupled with numerous other awards we've received this year, are proof that our creativity, commitment to systems thinking and exceptional client relationships have enabled us to deliver the highest standard of work in the industry."
MediaCom's four wins as lead agency include (by category):
  • Business Products & Services: "Revenge of the (IT) Nerds" for Dell - MediaCom Germany (silver)
  • Use of Screens: "The World's First Fully Personalised TV Campaign" for Coca-Cola - MediaCom UK (silver)
  • Other Consumer Products (including Durable Goods): "Better Content Through Data" for Bose - MediaCom UK (bronze)
  • Corporate Image & Communication: "Power of Sport" for Shell - MediaCom Global (bronze)

MediaCom was credited as media agency partner on the following two awards (by category):
Use of Mobile Devices: "TTYL (Talk To You Later)" for Chevrolet from Maruri Grey Ecuador (silver)
Use of Digital Content: "Shine" for Canon Cameras from Leo Burnett Australia (bronze)

MediaCom's final tally exceeds the performance of all other global media agency networks at this year's Festival, with the closest competitor landing two wins as lead agency and four overall. The news comes just one day after MediaCom dominated the famed competition's shortlist with 20 overall nominations, including 13 as lead agency. 
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2015-06-29 00:00:00
MediaCom China names Rupert McPetrie as new CEO https://www.adforum.com/agency/3774/press-releases/47548/mediacom-china-names-rupert-mcpetrie-as-new-ceo https://www.adforum.com/agency/3774/press-releases/47548/mediacom-china-names-rupert-mcpetrie-as-new-ceo Zenith veteran to head up revamped leadership team for WPP operation  MediaCom has appointed Rupert McPetrie as the new CEO for China. He joins the agency from ZenithOptimedia, where he is currently CEO for Central and Eastern Europe.
He takes over from APAC CEO Mark Heap, who has been acting China CEO, following Michael Zhang's move to a GroupM role in late 2014. McPetrie will now head up a new leadership team that has seen the appointment of Karl Wu as Chief Operating Officer, Fabian Kietzman as Chief Digital Officer, Jason Theodore as Managing Director Shanghai and Michelle Yin as Finance Director over the past few months.
Reporting to APAC CEO Mark Heap and Patrick Xu, GroupM China CEO, McPetrie will start his new role in August and will be based in Shanghai. He is tasked with continuing to build the expertise and scale of a 400-strong team that has recently picked up Bank of China, Mars and Wrigley tasks.
He brings with him extensive experience of managing large teams and complex markets. In his most recent role, he was responsible for 22 markets employing more than 700 staff and billings of more than €1.7bn.
Previous roles in a 17-year career at Zenith include Commercial Director for ZenithOptimedia International and CEO of ZenithOptimedia Russia.
"Rupert really stood out due to his great blend of talent, temperament and experience. He's built a great reputation with many of the largest marketers in the business, which is important given our extensive client roster in China. He also really impressed us with many examples of how he built a thriving business in Russia and CEE through talent development, client relationship and product delivery initiatives. In many instances the market context had similar challenges to those we experience in China. I've no doubt that his addition will be the start of an exciting new chapter of success for MediaCom China, our employees and our clients," said Mark Heap.
"I'm thrilled to be joining MediaCom China and leading what is already one of China's most successful media operations. My goal will be to reinforce our position as the only media agency that truly understands the complex interplay between content and connections and to ensure we help our clients to maximize the business benefits across the entire communication system," said Rupert McPetrie. 
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2015-06-11 00:00:00
MediaCom Named World's Leading Media Agency https://www.adforum.com/agency/3774/press-releases/47546/mediacom-named-worlds-leading-media-agency https://www.adforum.com/agency/3774/press-releases/47546/mediacom-named-worlds-leading-media-agency Client loyalty and new business record contribute to global recognition  MediaCom has been recognized as the world's leading media agency by RECMA, the independent research organization charged with the in-depth assessment of global media agency network performance. The results were published this week in RECMA's authoritative Network Diagnostics report, with MediaCom ahead of Carat, OMD and Starcom across 19 key qualitative metrics designed to measure agency vitality and structural ability to address today's complex communications challenges.
MediaCom's top position is underpinned by its recent new business success across a number of networked clients, with marquee client wins including Mars worldwide planning, The Coca-Cola Company assignment in Mexico and the highly-coveted AB Inbev account in the US. Momentum in the US, the largest market for all players in the industry, has resulted in MediaCom being named 2015 U.S. Media Agency of the Year by both Advertising Age and Adweek.
The full RECMA qualitative assessment is based on MediaCom's performance across 40 markets in not only pitch competitiveness, but also client loyalty, top management, digital resources and awards, reflecting the agency's proven performance in delivering superior results for global clients such as
The Coca-Cola Company, Procter & Gamble and SONY.
The no. 1 accolade comes at a time of unprecedented change in the industry, with a large number of major accounts currently in review. MediaCom's structural readiness, as detailed by RECMA's report, enables it to compete ongoing without destabilizing existing relationships.
"We've worked incredibly hard over the last few years to consistently build the global scale and expertise it takes to commit 100% to all our clients while still winning new business," said Stephen Allan, Worldwide Chairman and CEO of MediaCom. "With more brands looking to marketing to drive business growth, our Content + Connections positioning and systems thinking approach enables us to provide a unique level of guidance and maximize client shareholder return."  ]]>
2015-06-10 00:00:00
MediaCom named world's leading media agency https://www.adforum.com/agency/3774/press-releases/46990/mediacom-named-worlds-leading-media-agency https://www.adforum.com/agency/3774/press-releases/46990/mediacom-named-worlds-leading-media-agency Client loyalty and new business record contribute to global recognition 

MediaCom has been recognized as the world's leading media agency by RECMA, the independent research organization charged with the in-depth assessment of global media agency network performance.

The results were published this week in RECMA's authoritative Network Diagnostics report, with MediaCom ahead of Carat, OMD and Starcom across 19 key qualitative metrics designed to measure agency vitality and structural ability to address today's complex communications challenges.

MediaCom's top position is underpinned by its recent new business success across a number of networked clients, with marquee client wins including Mars worldwide planning, The Coca-Cola Company assignment in Mexico and the highly-coveted AB Inbev account in the US. Momentum in the US, the largest market for all players in the industry, has resulted in MediaCom being named 2015 U.S. Media Agency of the Year by both Advertising Age and Adweek.

The full RECMA qualitative assessment is based on MediaCom's performance across 40 markets in not only pitch competitiveness, but also client loyalty, top management, digital resources and awards, reflecting the agency's proven performance in delivering superior results for global clients such as The Coca-Cola Company, Procter & Gamble and SONY.

The no. 1 accolade comes at a time of unprecedented change in the industry, with a large number of major accounts currently in review. MediaCom's structural readiness, as detailed by RECMA's report, enables it to compete ongoing without destabilizing existing relationships.

"We've worked incredibly hard over the last few years to consistently build the global scale and expertise it takes to commit 100% to all our clients while still winning new business," said Stephen Allan, Worldwide Chairman and CEO of MediaCom. "With more brands looking to marketing to drive business growth, our Content + Connections positioning and systems thinking approach enables us to provide a unique level of guidance and maximize client shareholder return." 

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2015-06-10 00:00:00
MediaCom triumphs at Global Festival of Media 2015 Agency wins 3 gold, 4 silver and 4 bronze awards https://www.adforum.com/agency/3774/press-releases/45776/mediacom-triumphs-at-global-festival-of-media-2015-agency-wins-3-gold-4-silver-and-4-bronze-awards https://www.adforum.com/agency/3774/press-releases/45776/mediacom-triumphs-at-global-festival-of-media-2015-agency-wins-3-gold-4-silver-and-4-bronze-awards MediaCom has picked up a cabinet of trophies at the 2015 Global Festival of Media Awards, including three gold, four silver and four bronze awards. The Global Festival of Media Awards recognise excellence in media thinking around the world and celebrate the most innovative and effective work.

At the ceremony in Rome, Italy, MediaCom won gold awards for its work on Dell and Babyshop, silver for its work on Queensland Government and P&G Rejoice and bronze for its work on P&G Gillette, IKEA, NBC Universal and Shell.

It was named the winner in three categories; Best Targeted Campaign, Best Community Development and the Smart Use of Data Award, as well as picking up prizes in Best Experiential Campaign, Best Digitally Integrated Campaign, Best Use of Native Advertising, Best Use of Video, Best Entertainment Platform and the Effectiveness Award.

MediaCom was also the most shortlisted agency at the awards, with 35 places won by 21 different campaigns across 17 categories. In total work from seven different markets was recognised by the Festival of Media Global Awards.

Stephen Allan said, "This is a huge achievement that reflects enormous credit on our people in all markets. We are constantly striving to create better content and connections for advertisers to best reach their audiences - and we're extremely proud of all the work we accomplish for our clients every day. The fact that so many of our campaigns have been recognised as world class by our peers demonstrates how effectively we have been able to do this."

MediaCom's full list of winners is as follows:

GOLD AWARDS
Best Targeted Campaign - MediaCom Germany for Dell, Take IT Easy
Best Community Development - MediaCom Germany for Dell, Take IT Easy
The Smart Use of Data Award - MediaCom Norway for Babyshop Embraces Showrooming

SILVER AWARDS
Best Targeted Campaign - MediaCom Norway for Babyshop Embraces Showrooming
Best Event/Experiential Campaign - MediaCom Australia for Queensland Government, Your Future Is Not Pretty
The Effectiveness Award - MediaCom China for P&G Rejoice, Rendezvous with your soul mate
Best Digitally Integrated Campaign - MediaCom China for P&G Rejoice, Rendezvous with your soul mate

BRONZE AWARDS
Best Use of Video - MediaCom China for P&G Gillette, Scandal Shave
The Smart Use of Data Award - MediaCom Norway for IKEA, There's no such thing as bad weather
Best Entertainment Platform - MediaCom Australia for NBC Universal, Devious Maid Gets Busted
Best Use of Native Advertising - MediaCom US for Shell, Cities Energized: The Urban Transition

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2015-05-14 00:00:00
MediaCom triumphs at Festival of Media Awards 2015 https://www.adforum.com/agency/3774/press-releases/46991/mediacom-triumphs-at-festival-of-media-awards-2015 https://www.adforum.com/agency/3774/press-releases/46991/mediacom-triumphs-at-festival-of-media-awards-2015 MediaCom USA recognized for Shell's "Cities Energized: The Urban Transition" campaign 

NEW YORK - MediaCom has picked up a cabinet of trophies at the 2015 Global Festival of Media Awards, including three gold, four silver and four bronze awards. The Global Festival of Media Awards recognize excellence in media thinking around the world and celebrate the most innovative and effective work. At the ceremony in Rome, Italy, MediaCom won gold awards for its work on Dell and Babyshop, silver for its work on Queensland Government and P&G Rejoice and bronze for its work on P&G Gillette, IKEA, NBC Universal and Shell.

It was named the winner in three categories; Best Targeted Campaign, Best Community Development and the Smart Use of Data Award, as well as picking up prizes in Best Experiential Campaign, Best Digitally Integrated Campaign, Best Use of Native Advertising, Best Use of Video, Best Entertainment Platform and the Effectiveness Award.

MediaCom USA was awarded Broze in Best Use of Native Advertising for Shell's "Cities Energized: The Urban Transition" campaign as well as being nominated in four other categories: Best Entertainment Platform, Best Community Development, Creative Use of Media, and Best Use of Technology.

MediaCom was also the most shortlisted agency at the awards, with 35 places won by 21 different campaigns across 17 categories. In total work from seven different markets was recognised by the Festival of Media Global Awards.

Stephen Allan said, "This is a huge achievement that reflects enormous credit on our people in all markets. We are constantly striving to create better content and connections for advertisers to best reach their audiences - and we're extremely proud of all the work we accomplish for our clients every day. The fact that so many of our campaigns have been recognized as world class by our peers demonstrates how effectively we have been able to do this."

MediaCom's full list of winners is as follows:

GOLD AWARDS

Best Targeted Campaign - MediaCom Germany for Dell, Take IT Easy

Best Community Development - MediaCom Germany for Dell, Take IT Easy

The Smart Use of Data Award - MediaCom Norway for Babyshop Embraces Showrooming

SILVER AWARDS

Best Targeted Campaign - MediaCom Norway for Babyshop Embraces Showrooming

Best Event/Experiential Campaign - MediaCom Australia for Queensland Government, Your Future Is Not Pretty

The Effectiveness Award - MediaCom China for P&G Rejoice, Rendezvous with your soul mate

Best Digitally Integrated Campaign - MediaCom China for P&G Rejoice, Rendezvous with your soul mate

BRONZE AWARDS

Best Use of Video - MediaCom China for P&G Gillette, Scandal Shave

The Smart Use of Data Award - MediaCom Norway for IKEA, There's no such thing as bad weather

Best Entertainment Platform - MediaCom Australia for NBC Universal, Devious Maid Gets Busted

Best Use of Native Advertising - MediaCom US for Shell, Cities Energized: The Urban Transition 

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2015-05-13 00:00:00
MediaCom USA CEO Sasha Savic named Adweek Media All-Star Executive of the Year https://www.adforum.com/agency/3774/press-releases/45736/mediacom-usa-ceo-sasha-savic-named-adweek-media-all-star-executive-of-the-year https://www.adforum.com/agency/3774/press-releases/45736/mediacom-usa-ceo-sasha-savic-named-adweek-media-all-star-executive-of-the-year Honor follows MediaCom being named U.S Media Agency of the Year by Adweek

NEW YORK - Adweek has named MediaCom USA CEO Sasha Savic as its Media All-Star Executive of the Year, topping the annual list of the smartest and sharpest leaders in the media agency business.
In his winning profile, Savic was noted for his creative vision, fearless attitude and proven track record of success, which includes massive new business wins, organic growth of existing clients and inventive and award-winning work.

The honor comes on the heels of MediaCom being named Adweek's U.S. Media Agency of the Year. Read more here.

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2015-05-13 00:00:00
MediaCom wins Marketing Makes A World of Difference Award https://www.adforum.com/agency/3774/press-releases/46992/mediacom-wins-marketing-makes-a-world-of-difference-award https://www.adforum.com/agency/3774/press-releases/46992/mediacom-wins-marketing-makes-a-world-of-difference-award  Honored by Internationalist and ANA for Shell's "Power of Sport" program 

NEW YORK - MediaCom was one of 12 recipients of the Marketing Makes a World of Difference Award for its involvement with Shell's "Power of Sport" program. As part of the impactful campaign, Shell and MediaCom brought back to life a dilapidated football field in a Rio de Janeiro favela through the use of exciting new technology that powered stadium lights through the players' movement on the pitch.

Marketing Makes a World of Difference is a joint initiative from The Internationalist and the Association of National Advertisers (ANA) that recognizes programs that do good and change the world, while transforming brands and creating deeper customer relationships. The jury chair was Morten Albaek of Vestas Wind Systems, and winners were honored at an invite-only event last night at the Reuters building overlooking New York's Times Square. 

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2015-05-12 00:00:00
MediaCom reigns at Cristal Festival 2014 https://www.adforum.com/agency/3774/press-releases/38429/mediacom-reigns-at-cristal-festival-2014 https://www.adforum.com/agency/3774/press-releases/38429/mediacom-reigns-at-cristal-festival-2014 Agency picks up four prizes with work from Australia, the UK and the US.

Dec. 18, 2014--MediaCom Beyond Advertising has enjoyed a hugely successful awards ceremony at the Cristal Festival in Courcheval in France.

The agency picked up four prizes with work from Australia, the UK and the US in the Branded Entertainment and Content Cristal competition.
From Australia, Westpac Banking Group's Air Rescue TV series, which has already picked up awards at The One Show, and BEfest Awards among others, was given the top Cristal prize in the Best Film, Series or Non-Fiction programme category.
MediaCom Australia also picked up a Sapphire Award in the Best Use or Integration of Experiential Events category for its anti-smoking campaign Your Future is Not Pretty on behalf of the Queensland Government.
Mario Kart Reimagined from the US for Pennzoil, which involved recreating the classic game in real life at the SXSW Festival, earned another Sapphire award in the Best Use or Integration of Gaming. This campaign has previously won the Adweek Media Plan of the Year award.
Finally, MediaCom UK was also recognized for its content marketing campaign for Bose. #ListenForYourself, which has celebrated different types of music from across the world to highlight the power and performance of Bose equipment, was given an Emerald award.
The four awards made MediaCom the most awarded agency of any type based on the number of different campaigns recognised in the Brand Entertainment & Content Category.

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2014-12-18 00:00:00
The Internationalist names MediaCom-ers Agency Innovators https://www.adforum.com/agency/3774/press-releases/35136/the-internationalist-names-mediacom-ers-agency-innovators https://www.adforum.com/agency/3774/press-releases/35136/the-internationalist-names-mediacom-ers-agency-innovators Global Chief Strategy Officer Matthew Mee and MediaCom USA's Chief Digital and Analytics Officer Steve Carbone named Agency Innovators by The Internationalist

Two members of MediaCom's senior management have been named as Agency Innovators for 2014 by global marketing title, The Internationalist.

The awards are designed to recognise agency leaders who are transforming the shape and role of their companies, broadening the areas where they add value for advertisers in areas such as trading, procurement, strategy and digital.
Global Chief Strategy Officer Matthew Mee has been recognized for his role in delivering MediaCom's market-leading global connected planning system, while Steve Carbone, Chief Digital and Analytics Officer at MediaCom USA, has been awarded for his work in driving innovation across the agency's 225-strong digital team.
Matthew has just launched MediaCom's new connected planning approach and digital hub to all 5,800 agency staff across the global network. It's designed to ensure the agency's clients benefit from transformative communications performance by focusing on their whole communications system rather than just individual channel siloes.
The rollout of the digital hub gives the agency's planners the tools they need to apply systems thinking to the key communications challenges faced by their clients, whatever market or sector they operate in.
Steve joined MediaCom USA in 2013 to ensure MediaCom produces the most innovative digital work in the media sector. He leads digital for some of the biggest US advertisers, including Volkswagen, Subway, Shell, Revlon, Dell and Bayer. He previously led Grey Interactive, G2 Direct & Digital and was a founding partner at UMarketing Digital.

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2014-09-18 00:00:00
MediaCom wins two awards at M&M Global Awards 2014 https://www.adforum.com/agency/3774/press-releases/35137/mediacom-wins-two-awards-at-mm-global-awards-2014 https://www.adforum.com/agency/3774/press-releases/35137/mediacom-wins-two-awards-at-mm-global-awards-2014 Agency picks up two trophies for Shell. Audi also recognised.

LONDON: MediaCom picked up a double award win at the 2014 M&M Global Awards, receiving recognition for two Shell campaigns.

The agency's work was celebrated at the awards in London last night, with MediaCom winning the Best Targeted and Best Automotive categories. The Land of Quattro campaign for Audi was also highly commended in the Effectiveness Category.
The M&M Global Awards recognise and celebrate leading multi-market advertising campaigns, the most innovative and effective work and the finest coordination of multi-local advertising strategies.
MediaCom also enjoyed a strong performance on the shortlist with 15 entries for clients including Dassault Systems, Etihad and Gillette.
These wins maintain MediaCom's excellent performance at global media awards competitions. It was previously Agency Network of the Year for three years running at the M&M Global Awards in 2009-2011, and again in 2013. MediaCom also won Agency Network of the Year at the Festival of Media Global in 2010 and 2012.
Stephen Allan, MediaCom Worldwide's Chairman and CEO, said, "I'm thrilled that MediaCom has picked up two prizes at the M&MGlobal Awards in London. It's a great vote of confidence in our ability to identify connections across multiple markets and deliver brilliant results for our clients. In addition to the recognition for our work on Shell and Audi, we also had 15 entries shortlisted demonstrating our ability to generate best in class multimarket campaigns across all regions."
MediaCom's winning campaigns were as follows:
Best Automotive Campaign
Shell, Shell Advance Freedom Riders - MediaCom International/MediaCom APAC
Best Targeted Campaign
Shell Rimula Heavy Duty Diesel Engine Oil, Truckers: APAC's Hidden Heroes - MediaCom India/MediaCom Malaysia
The Effectiveness Award
Volkswagen Audi, Land of Quattro - MediaCom International (Highly Commended)

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2014-09-05 00:00:00
MediaCom USA wins 4A's O'Toole Award for Media Excellence https://www.adforum.com/agency/3774/press-releases/15712/mediacom-usa-wins-4as-otoole-award-for-media-excellence https://www.adforum.com/agency/3774/press-releases/15712/mediacom-usa-wins-4as-otoole-award-for-media-excellence NEW YORK - MediaCom USA has been named the winner of the 4A's O'Toole Award for Media Excellence in the large agency category. The win was announced at the 4A's (American Association of Advertising Agencies) 2013 annual conference, Transformation: The Idea Effect, held this week in New Orleans.

Since 1991, the O'Toole Awards have recognised the highest level of excellence for an agency's body of work on behalf of multiple clients, with entries open to both US-based and international creative agencies of all sizes. The 4A's added a category for media planning and buying excellence this year for the first time.

Large media agencies were invited to submit four examples of innovation and creativity in the service of four different clients/brands. MediaCom's winning body of work included"Project Imagin8ion" for Canon, "Healthy Choice Top Chef Showdown" for Con Agra Foods, "The Power to Do More" for Dell and "The Beetle Shark Cage" for Volkswagen. All have been recognised in previous award competitions.

"It's a watershed moment, really, to have the 4A's add an award category for media agencies," said Sasha Savic, CEO of MediaCom USA. "Clients don't have time for silos anymore; they need their media agencies to be creative, to start with the consumer, to - as we say - design and deliver experiences that make people see brands differently. We are so proud to have the 4As recognise MediaCom as the first large agency to successfully seize this opportunity on behalf of our clients."

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2013-03-13 00:00:00
MediaCom appointed by Fonterra https://www.adforum.com/agency/3774/press-releases/15713/mediacom-appointed-by-fonterra https://www.adforum.com/agency/3774/press-releases/15713/mediacom-appointed-by-fonterra Singapore, 5 February 2013 - MediaCom has won the media planning and buying business of New Zealand-based dairy company Fonterra across Asia Pacific and Middle East. The win follows a comprehensive five-month review managed by consultancy R3 Asia Pacific.

MediaCom secured the business after pitching against OMD, the incumbent, Carat and Mediabrands. Agencies were evaluated on their innovative approach to media and competitive pricing, in a process which included in-market chemistry meetings and a regional brief. Throughout, MediaCom showcased its strategic capabilities and regional strength.

Goh Shu Fen, co-founder and principal of R3 said, "Running a review spanning 10 markets is a formidable challenge. It would not have been possible without the commitment from Fonterra and all participating agencies…at local market level."

Caroline Giller, Fonterra's innovative marketing and digital manager for Asia and the Middle East said, "MediaCom demonstrated a clear point of view on the role of communications for Fonterra, not only now but, most importantly, moving forward into the future. Throughout the entire process they were the most consistently performing agency across all markets."

Toby Jenner, COO MediaCom Asia Pacific who led the pitch, said, "We are delighted to have won the business against such strong competition, Fonterra have led an incredibly rigorous process which demonstrates the importance they place on the role of communications within their business. We're looking forward to supporting Fonterra's ongoing business success with some great work.

MediaCom's appointment is effective 1 April.

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2013-02-08 00:00:00
MediaCom wins at Creative Media Awards https://www.adforum.com/agency/3774/press-releases/15714/mediacom-wins-at-creative-media-awards https://www.adforum.com/agency/3774/press-releases/15714/mediacom-wins-at-creative-media-awards MediaCom USA won the content marketing category at this year's Creative Media Award for an innovative campaign that had the Volkswagen Beetle swimming with the sharks.

MediaCom and Discovery Communications took home the award for partnering VW with Discovery for the 25th anniversary of its annual Shark Week programming. The content-driven campaign centred on the design and construction of a shark observation cage from the frame of the VW Beetle that was actually driven on the bottom of the ocean.

The three-part content series included the design, building and driving of the Beetle shark cage. The campaign generated substantial PR coverage, including in The New York Times and AdWeek.

The Creative Media Awards are hosted by Media Magazine and honour creativity in the media industry. MediaCom managing partner David Fasola was on-hand at the ceremony in New York to accept the award.

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2013-01-21 00:00:00