Whatever we do, we strive to do with maximum impact. We believe ideas with impact will not only increase our clients’ bottom line, they can also change the world.
As a boutique multinational, our positioning is unique because we walk like an independent with the backing of a helpful sophisticated global network. It's the best of both worlds, where our clients don't have to compromise on creative agility for scale and world-class expertise. We are a fully integrated multi-speed company covering all services including digital, social, shopper, design, content and strategy.
In the last 5 years, we have won Agency of the Year 17 times on a local, regional and global level. We were the first Australian agency to rank in the Top 10 Most Creative Companies in the world and we were also the first to win both the prestigious Global Cannes Lion for Effectiveness and Media Agency of the Year. Last year, we were the second most awarded Digital company in country with Digital Campaign of the Year and we recently won Shopper Marketing Agency of the Year.
How we treat our people also has a direct impact on our clients and their results. Our goal is to attract the best talent in the industry and keep them. Our staff turnover is less than 1/3rd of the industry average. To do that, we are focused on three key priorities: PEOPLE. PRODUCT. PROFIT (in that order).
To be an indispensable source of our clients competitive advantage
We will work with out clients as a community of star-reachers whose ideas build leadership brands through imagination and a sensitive and deeper understanding of human behavior.
Our company's vision is to be an indispensable source of our clients' competitive advantage.
In everything we provide -- from superior advertising ideas, to fresh, provocative insights about consumer behavior, to breakthrough ideas for new products -- our goal is to create a compelling and sustainable competitive advantage for our clients vs. their competition.
The mission of Leo Burnett is to work with our clients as a community of star-reachers to find ideas that build leadership brands through imagination and a sensitive and deeper understanding of human behavior. "Star-reachers" refers to our corporate emphasis on excellence and our rich culture founded on the principles and integrity of Leo Burnett himself.
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