When David Abbott, Peter Mead and Adrian Vickers founded AMV 37 years ago, it was with the simple ambition of becoming the best communications agency in the UK...
...Sticking to this philosophy has also seen AMV become the biggest agency in the UK. We have been for the last 18 years.
We work with 92 brands and have one simple aim with all of them: to help solve their business challenge with creative ideas that change the competitive landscape.
Each challenge is unique; two thirds of those brands spend less than £5m a year on advertising and are challengers in their respective markets. Many of the others are well-established incumbents with household brand names that need to earn their consumers' loyalty every day. A number are government or charity sector clients for whom saving lives is the ultimate measure of success.
Whatever the challenge, we shape our solution accordingly and use whichever media forms are the best to achieve the objective - digital, experiential, print or broadcast.
AMV is part of the BBDO network, the third largest Agency network in the world, with 288 offices across 80 countries. With BBDO, AMV is in good company. BBDO is recognized as both the world's most creative and effective agency network. BBDO has been Network of the Year at Cannes five times and is currently ranked as the most creative agency network in world in the Gunn Report and number one across all marketing communications in the Big Won. BBDO is part of the Omnicom Group.
We are also part of the AMV Group of communications companies, which includes specialists in Customer Relationship Management, Public Relations, and Contract Publishing.
We are in the business of behaviour change. Getting people to 'feel' or 'think' differently about a brand is a hygiene factor – all communications must do this as a prerequisite. Our real value to a client’s business is knowing how to simplify business problems and create breakthrough solutions that create powerful and measurable customer action; from “Try” for Sainsbury’s and “Wait” for Guinness to “Join” for the Economist or “Match” for Dulux.
AMV.BBDO is wholly owned by BBDO, the 3rd largest agency network in the world, with 287 offices in 77 countries, employing 17,200 people. BBDO is owned by Omnicom.
In the UK, AMV.BBDO is the advertising Agency within the AMV Group of communications companies (covering Direct Communications, PR, Branded Content and Media). We are capable of fulfilling any communications brief within the AMV.BBDO Group.