| Title | Must Be a Jameson |
| Agency | Ogilvy UK |
| Campaign | Must be a Jameson |
| Advertiser | Pernod Ricard |
| Brand | Jameson Irish Whiskey |
| Date of First Broadcast/Publication | 2023 / 11 |
| Business Sector | Spirits, Fortified Wines |
| Story | Jameson, the world’s bestselling and most awarded Irish whiskey*, presents its new global campaign, ‘Must be a Jameson’, narrated by Irish actor Cillian Murphy. Jameson is celebrating the attributes that have propelled the brand from its inception in 1780 – always welcoming and forever smooth. Sound kind of like you? You Must be a Jameson, too. The campaign sets out to connect a world full of likeminded people who don’t take themselves too seriously. Jameson invites you to toast to being a part of the family, anchored by the spirit of togetherness and community. First, meet Jose, a suave fella who can’t seem to have his day ruined, no matter what. Stained shirt? Missed turn? Not a problem for Jose. You see, Jose is never fazed and always chooses to drink smooth, triple-distilled Jameson whiskey. He Must Be a Jameson. Then, meet Julia, who rolls with whatever life throws her way. Julia isn’t afraid of a little adventure, and knows that if things take an unexpected twist, it’s usually for the best. She Must be a Jameson. They make the most of every situation they find themselves in. They are people who, when you see them, make you think “they must be a Jameson… and maybe I am too.” |
| Media Type | Television |
| Length | |
| Chairman | Ceo Plano Feminino Ong |
| Creative Content Director | Saragh Killeen |
| Senior Manager | Lindsey Marmel |
| Senior Manager | Buzz Creative Content Studio |
| Director | Alchemy Insights |
| Senior Director | Canja Audio Culture |
| Marketing | Canja Audio Culture |
| Manager | Canja Audio Culture |
| Global Chief Creative Officer | Liz Taylor |
| Executive Creative Director | Nicola Wood |
| Executive Creative Director | Andy Forrest |
| Creative Director | Alice Teruzzi |
| Creative Director | Francesca Ferracini |
| Creative Director | Liam Butler |
| Art Director | Mark Harrison |
| Creative Director | Jen Richardson |
| Creative Director | Emily Clark |
| Executive Producer | Sally Lipsius |
| Assistant Producer | Eva McAlpine |
| Executive Design Director | Luke Ridgway |
| Head of Strategy | Matt Waksman |
| Advertising | Matt Waksman |
| Managing Partner | Andrew Brooks |
| Client Partner | Kate Woodruff |
| Account Director | Rachel Passman |
| President | Ann Mukherjee |
| Chief Marketing Officer (CMO) | Colin Kavanagh |
| Marketing Director | Joao Rozario |
| Manager of Communications | Florian Sallaberry |
| Vice President/Marketing | Johan Radojewski |
| Senior Brand Executive | Kelly Suhr |
| Marketing Manager | Sharon Dunne |
| Senior Brand Manager | Georgina Kendrick |
| ASSISTANT BRAND MANAGER | Lea Trippitelli |
| Senior Manager | Blaine Rueber |
| Senior Manager | Catherine Brady |
| Corporate Manager | Stephanie Ortiz |
| Chief Executive Officer (CEO) | Antonis Kocheilas |
| Producer Liaison | George Ward |
| MOTION DESIGN | Alex Dunford |
| Designer | Kieran Wye |
| Designer | Olivier Lafayase |
| Strategy Director | Elise Alverson |
| Strategy Director | Natalie Chester |
| Project Management Supervisor | Joel Metcalf |
| Project Director | Emily Fry |
| Project Manager | Anna Matyasovszki |
| Executive Group Director | Amy Medellin |
| Business Director | Alex Pryce |
| Agency Account Manager | George Skane-Davis |
| Account Executive | Calvin Twist |
| Narrator | Cillian Murphy |