Press Releases - WCRS - WCRS Press Releases at en-us Copyright 2017 Premiering this weekend: New Warburtons ad ‘Pride & Breadjudice’ sees Peter Kay prove that all you knead is love Pride & Breadjudice, which features Peter Kay in the starring role. 


Premiering this Saturday evening on ITV in a special one-off slot, the 180-second advert features all the key ingredients of a good period drama and forms part of the brand’s newest integrated campaign which seeds consumers with a taste of Warburtons’ family heritage.


Continuing the theme of Warburtons’ previous ad campaigns, the creative begins with Peter Kay pitching his concept for a steamy television period drama to Jonathan Warburton in his office. Caught up in a mix of enthusiasm and emotion, Peter describes an epic tale of passion, flour, and a woman stood on a hill, unveiling the love story between Thomas and Ellen Warburton and providing a tongue-in-cheek glimpse into how the bakery business first began 141 years ago.


A creative adaptation of the true story behind Warburtons’ beginnings as a family business, Peter puts himself in the lead role of Thomas Warburton. Thomas is a seed salesman who falls in love with Ellen amidst a flurry of frilly shirts, top hats, horse riding, clichés, and even some suggestive kneading, as they bond over the creation of Warburtons’ Seeded Batch loaf. All the while, Peter brings the story to life using a combination of his much-loved comedic humour and taking inspiration from the nation’s favourite literary and on-screen lotharios.


The latest campaign follows in the footsteps of Warburtons’ previous creatives - The Deliverers featuring Sylvester Stallone,and The Giant Crumpet Show featuring the Muppets - which signalled a significant change in the approach to advertising within the bakery sector and highlighted the commitment of the UK’s leading bakery brand to growing the category.


Jonathan Warburton, Chairman of Warburtons, said: I’m very proud to see my family’s story on the big screen and think Peter makes a brilliant Thomas Warburton. It’s been fantastic working with a fellow Boltonian - he really captures Warburtons’ personality and highlights just what makes our Seeded Batch loaf so special. There’s a reason it’s one of our best-sellers! Needless to say, it was a lot of fun to film and we’re looking forward to entertaining families once again across the country.”


Commenting on his new starring roll, Peter Kay said: “I’ve thoroughly enjoyed the whole experience of working with Warburtons in their new commercial and I’m so excited for people to see the final product. It looks and sounds beautiful.”


Directing Pride & Breadjudice was Declan Lowney of Another Film Company, while Art Direction and Copywriting was led by WCRS Creatives Gina Ramsden and Freya Harrison, Creative Directors Andy Lee and Jonny Porthouse, and Executive Creative Director, Billy Faithfull.


Billy Faithfull, Executive Creative Director at WCRS, said: Warburtons takes baking seriously but never themselves. That’s the Warburtons way. We’ve always created Warburtons campaigns with this philosophy in mind, and the question ‘What would no other 141 year-old Bakery business do?’ Let Peter Kay loose with the family history, that’s what. Not to be outdone by the Muppets and Sly, Peter insisted the script was dense with gags. So, we wrote and we wrote. So much so, that it spilled over into an extra minute. Well, you live and you learn. And you laugh, hopefully!”


Supporting the new TVC, a fully integrated approach will see the latest creative for Warburtons rollout across all channels courtesy of a comprehensive OOH, digital, social and PR strategy which will deliver an increased brand presence across the UK over the following weeks.


In the UK, currently 99.4% of households purchase Wrapped Bakery products2 and Warburtons is the long-standing category leader in Wrapped Bakery, with a 24.1% unit share1. A fifth-generation family business, it currently has more bakeries across the UK than any other baker.




1.    The Nielsen Company, Total Coverage, Unit Sales, 52 w/e 09.09.17

2.     Kantar Worldpanel, Wrapped Bakery Penetration, 52 w/e 10.09.17

  1. The Grocer Magazine, Nielsen Britain’s 100 Biggest Grocery Brands, March 2017, based on Nielsen value sales 52 w/e 31.12.16


4.    Kantar Worldpanel, Brand Footprint Survey, May 2017

2017-10-05 00:00:00
Churchill and WCRS inspire shock and awe with dramatic stunt film Churchill have today unveiled the latest communication for their ‘Write Off Replacement’ proposition, featuring a stunt that brings to life the seamless customer experience Churchill offers when upgrading their vehicle following a write-off situation.

In a first for Churchill Insurance, the film depicts a stunt featuring a woman who, when faced with a yawning chasm opening up in the road in front of her, courageously leaps from her moving car to an upgraded, newer model of the same car to escape a write-off jeopardy moment. She drives off into the sunset safely and joyfully, waving her thanks to Churchie on the way.

The stunt was performed for real with no safety harness, wires or rigs using Jess Hooker, a leading stuntwoman with film credits to her name such as Dr. Strange, Transformers and Tomb Raider.


The idea demonstrates the ease with which you can pay to upgrade your car should it be written off. You could also choose to receive a direct replacement or the money back*. However, research has shown that paying the difference to upgrade your car is the most popular choice.

Ed Harland-Lang, Head of Marketing Communications at Churchill says, “With our ‘Write-Off Replacement’ proposition, we wanted to demonstrate that Churchill has you covered and will make the claims process as easy and seamless as possible. This was a tough brief to crack but the creative absolutely nails our product message.”

The film was directed by Max Fisher through Outsider films, working once more in collaboration with award-winning DOP Luke Jacobs.


Emma Marsland, Managing Partner, WCRS says, “We had a clear brief - to be bold and challenging - and an excellent product to write to. Ta dah! A great idea was born!”

The film will be going live on Facebook and YouTube.

*Excludes theft claims.  Subject to availability. Minimum car value £3,500 or cash replacement.  Exact match may not be available. Upgrade available when difference is paid. Underwritten by U K Insurance Limited.

2017-09-25 00:00:00
B&Q COLLEAGUES CONTINUE TO AMAZE IN NEW INTERIOR DÉCOR CAMPAIGN This weekend saw the launch of the latest TV advert in B&Q’s fully integrated interior décor campaign. The campaign sets out to remind customers that whatever their home improvement need or project challenge, B&Q always has a brilliant solution and a team of enthusiastic, problem-solving colleagues on hand to help.

Beloved for their DIY expertise and orange aprons, colleagues at B&Q stores across the nation have provided help and advice to customers looking to improve their homes and gardens for the past 50 years.  Summer 2016 saw colleagues return to star in B&Q’s TV advertising, and this latest campaign sees them once again take centre stage, reflecting their position at the heart of the brand.


The latest TV ad, created by WCRS, is fronted by B&Q colleagues who come to a customer’s rescue by effortlessly improving their drab living room to reflect their individual style. Kicked off by Heidi, a B&Q colleague from the North East, a series of synchronised in-camera actions and acrobatics transform the living room; everything from statement wallpaper flung up the walls and floorboards effortlessly sliding into place, to colleagues juggling B&Q’s bright array of soft-furnishings – the end result revealing a vibrant and fashionable room that perfectly fits the customer’s personal style. The TV spot follows on from the previous adverts for B&Q’s Garden and Kitchen ranges, shot using similar production techniques and continues to demonstrate that whatever your home transformation needs, B&Q always has a brilliant solution for you.


With an emphasis on embracing change by bringing colour to your home, and celebrating the trend for statement walls, B&Q’s fully integrated interior décor campaign for Autumn is all about helping customers to make their home their own.


The campaign will run across TV, Press, Digital, Radio, POS as well as PR and Social.


Richard Sherwood, Customer & Marketing Director, B&Q said:

 “Our fully integrated Autumn campaign sets out to inspire our customers to make their home their own, by bringing more colour through statement wallpapers and paint effects, as well as with our fantastic range of lighting and soft furnishings.  Once again, our colleagues are the stars of our campaign.  Their energy and B&Q ‘can-do’ spirit is reflected in the use of the real-time production technique seen earlier this year in our Gardens and Kitchens ads.”

Ross Neil, Executive Creative Director, WCRS, said: “The newest TV ad for the interiors range from B&Q features a new troop of colleagues showing off the willingness, dedication and expertise of B&Q staff. Ben Scott of RSA has once again stepped up and delivered a feat of precision performance somewhere between the red arrows and synchronised motor cycling only ever witnessed on Blue Peter. Once again, the colleagues look great, this time juggling cushions! Who knew they could juggle? A sterling effort all round with some genuine heroes in there, not to mention a canine performer whose head tilt can melt hearts. Perfect.”

2017-09-19 00:00:00
FLYING THE ‘GREEN’ FLAG FOR BREAKDOWN SERVICES - News 2017-07-13 11:31:16 MCCOY’S LAUNCHES TV CAMPAIGN TO PROMOTE NEW ‘CHIPS’ RANGE Today, McCoy’s – the UK’s number one ridged crisp – launches a TV campaign to promote its new ‘Chips’ range; the lovechild of the chip and the crisp. The novel variety features three moreish flavours – Sea Salted, Salt and Vinegar and Curry Sauce – inspired by the taste and texture of real chip shop chips.

The campaign, created by WCRS, is fronted by a 20” TV spot set in a traditional fish and chip shop on sunny Brighton seafront, in which the protagonist Sarah receives a mysterious phone call from Flavour. As she picks up the famous golden receiver and tries the irresistible full-on flavour McCoy’s Chips, she soon realises the ominous eyeballing seagulls are after them in force.

The TV advert is accompanied by a subtitled social film, responding to the statistic that only 15% of people watch videos on Facebook or Twitter with sound. But, characteristically, Flavour takes subtitling to a whole new level and transforms the typically standard task into a knowingly high-octane, chip filled, world of mayhem.

The campaign will be further supported by an out-of-home campaign featuring the feathered protagonist, VOD and across McCoy’s’ social channels.

Daniel Winslet, Marketing Controller at KP Snacks said: “Everything McCoy’s do is about flavour with a capital F, and nothing beats the full-on flavours of the noble Fish and Chip Shop. Combined with McCoy’s ridged expertise, this is a product that the seagulls – and the public – can’t get enough of. We wanted to convey that in this campaign, with a touch of the McCoy’s maverick, and cement our position as the saviours of Flavour”.

Billy Faithfull, Executive Creative Director at WCRS said: “Chips to the power of McCoy’s. Full flavour doesn’t get any bigger than this. But as Brits, we all know who the true nemesis of our most-beloved seaside snack is. The seagull. 

When it comes to Facebook, subtitles have become the default, because nobody’s listening. But they’re standard. Functional. Safe. We had a different idea. We knew it was an opportunity to unleash the full flavour of McCoy’s and turn the problem on its head. Just try not to blink.”

2017-04-28 00:00:00
Oh Yes! WCRS has it covered in Churchill Insurance live DOOH campaign Ocean’s vehicle recognition technology powers Churchill’s award-winning

drive-thru diner  

Churchill Insurance partners with WCRS and Ocean Outdoor in the next phase of an award-winning digital out of home (DOOH) campaign featuring Churchie the iconic dog – serving live, personalised messages to drivers. 

‘Churchie’s Drive-Thru Car Insurance’, created by WCRS won the 2016 Creative Techniques award in Ocean Outdoor’s annual digital creative competition that fosters innovation in digital out of home.

WCRS’ campaign leverages Ocean’s pioneering vehicle recognition technology on the large format Holland Park Roundabout tri-screen in West London, using a retro American drive-through diner theme to promote Churchill’s car insurance policy.

Churchie interacts directly with motorists by serving them super-targeted creative which is triggered by the make, model and colour of stationary vehicles as they wait at the traffic lights opposite.

Selected cars that stop will trigger one of over 18,000 possible messages each day – everything from “Morning red convertible! Keep the wind in your hair with our free roadside assistance” and “Sporty turquoise Boxter, Keep those wheels hot. Repairs guaranteed for 5 years”, to “Morning Prius! You care for the planet; we care for you. 24/7 breakdown cover”.

The campaign runs from 5th – 8th April.  

Ed Harland-Lang, Head of Marketing Communications, Churchill, said: Cars are often a reflection of our personalities. The creation of Churchie’s Drive-Thru allows us to make our car insurance truly personal too.”  

Dino Burbidge, Director of Technology and Innovation, WCRS said:“Ocean’s vehicle recognition technology allows us to seamlessly achieve the marketing holy grail of 'right location, right message, right time' while demanding nothing more from the audience than stopping at the lights. It's this ability to offer seamless yet hyper-targeted messaging that makes the Churchill Drive-Thru so effective.”


Helen Beacham, Head of Marketing, Ocean Outdoor, said: “Once again, WCRS understands what you can do with live out of home data. The use of graphics is excellent and they have translated the tone of the brand so well. It is also a really happy campaign and that’s what makes it an Ocean competition winner.”

2017-04-06 00:00:00
SKY MOBILE LAUNCHES NEW CAMPAIGN STARRING TOM HARD Sky, Europe's leading entertainment company, will unveil its latest advertising campaign tomorrow to promote the launch of Sky Mobile. 

The campaign reveals Sky’s new brand positioning ‘Say Hello’, which allows customers to ‘Say Hello’ to more choice, more flexibility, more control and more possibilities with Sky Mobile.

The campaign, created by WCRS, launches with three TV spots, starring Oscar-nominated actor Tom Hardy, best known for his performances in The RevenantMad Max: Fury RoadThe Dark Knight RisesLawless, and, most recently, Taboo.

The films were shot by award-winning film director, John Hillcoat, best known for The Road, Lawless and The Proposition.

The first advert ‘Café’ focuses on Sky’s Roll proposition, which allows customers to Roll any unused data into a piggybank each month, which they can keep for three years and dip into whenever they like. This is brought to life through an analogy using sugar cubes during an interaction between Tom Hardy and an angered waiter, demonstrating how frustrating it is when other mobile phone providers take back data you haven’t used.

The second spot ‘Shoes’ focuses on Sky’s Swap proposition, which gives customers the opportunity to Swap their phone to the latest model every 12 months, free of charges. This is illustrated by the story of a long journey that wears down Tom Hardy’s shoes, demonstrating the frustration with other mobile providers where you pay expensive upgrade fees or have long waits to get the latest models.

Finally ‘Factory’ focuses on Sky’s Mix proposition, which lets customers to change their data, text and calls up and down every month, depending on their needs. This is brought to life through the analogy of a standardised production line – illustrating other mobile providers – which produces the same thing month after month, while Sky’s offering is much more flexible.

The ads will run across ITV1, C4, ITVB, ITV Digital, C4 Digital, Sky Media (including C5) and Eurosport until 30th May.

A supporting radio campaign will air on the 7th April, building on Sky’s propositions and approach and demonstrates that there’s a way to be free of the frustrations mobile customers currently face, by taking a new way with Sky Mobile.

Lyssa McGowan, Brand Director Communications Products at Sky said, “Sky Mobile is shaking up the mobile market yet again with the launch of our new ad campaign, showcasing our key features – Swap, Mix and Roll. All three appear in our new campaign and will resonate with customers who want a mobile plan that gives them more choice, more flexibility and more control. We’re really excited to be working with Tom Hardy. Tom brilliantly brings to life the frustration felt by customers with their existing providers, as well as showing how Sky Mobile offers customers ultimate flexibility whether they’re swapping phones, mixing up their plan or rolling over their data. We are looking forward to saying ‘Hello’ to all our new customers who come and join us at Sky Mobile.”

Leon Jaume, Executive Creative Director, WCRS said, “We wanted to launch Sky Mobile with a campaign that's really clear and straightforward, but compelling and memorable at the same time. And to be fair, we had a bit of a head start with a product as revolutionary as Sky's and an actor as powerful as Tom Hardy.”.

2017-03-31 00:00:00
McCOY’S OFFERS £10,000 PRIZE IN NEW ‘WIN GOLD’ CAMPAIGN McCoy’s, the UK’s number one ridged crisp, is back on TV screens with a £1m campaign to launch the brand’s ‘Win Gold’ competition. 

Fans of money and crisps will love the new McCoy’s ‘Win Gold’ competition, giving McCoy’s lovers the chance to win £10,000 if they find 1 of 5 golden crisps hidden inside a pack of McCoy’s.

The fastest growing Top 10 brand in Bagged Snacks, McCoy’s is currently worth £109.9 million and experiencing outstanding growth of +14.7%[1], well ahead of the overall category which is flat at -0.3% MAT.

The campaign, created by WCRS, launches on the 30th March with a TV ad and social film that rip up the rule book and bring the maverick world of Flavour to life.

In the 30” TV spot, we revisit the character of Thomas from the latest core McCoy’s ads, receiving another mysterious call from Flavour. As he picks up the golden receiver, and digs for gold in his packet of McCoy’s, his drab office is instantly transformed into a high octane, gold-fuelled world of mayhem. The TV ad is supported by a knowingly cheesy social infomercial, inviting those who like money and crisps to stop digging for gold like traditional amateurs and instead search for the McCoy’s gold.
The campaign will run on TV and across social channels until 17th April.
Daniel Winslet, Marketing Controller, KP Snacks said: “This campaign is all about the thrill of an instant win, whilst drawing a parallel that our crisps taste like gold. Creatively, it pushes the boundaries of the McCoy’s brand and the new 'When Flavour Calls' campaign."

Billy Faithfull, Executive Creative Director, WCRS said: “McCoy’s don’t do things by halves. So we weren’t about to let this one go without a goldie-looking T-Rex in a psychedelic shower of coins and carriage clocks. Obviously. It called for a simple solution to a simple promotion. It called for Flavour with a capital ‘F’. And we felt only one approach would do. Goldmageddon.” 

2017-03-30 00:00:00
Bupa unveils second campaign under new ‘For Living’ brand positioning Bupa UK has today unveiled a campaign to promote its pay as you go physiotherapy services.

The campaign is the second from Bupa’s new ‘For Living’ brand positioning, which aims to shift perceptions of the brand by demonstrating how Bupa is approaching healthcare and wellbeing in a new, refreshing way, helping people get the most out of everyday life.

To promote its range of pay as you go services, which customers do not need insurance to access, Bupa UK has launched a social media and outdoor campaign that captures the moment when their customers get back to the things they love doing following physiotherapy treatment.

The two executions, ‘Assault Course’ and ‘Dad-O-Saurus’ showcase respectively the exhilaration of challenging yourself physically again by taking part in a group fitness event and the return to the everyday joy of playing with your children after injury.

The films were shot by award-winning director George Belfield through Somesuch, with photography captured by Adam Hinton. The advert launches with multiple edits for social media, as well as a London-targeted outdoor campaign. Media was bought by MEC.

Angelene Woodland, Marketing Communications Director at Bupa UK, said: “This campaign continues the For Living story. We want to show how we are there for people in their everyday lives so we’re focusing on a product that is very accessible and relevant to people’s lives: pay as you go physio.

We want people to know that you can access our services on a pay as you go basis without health insurance, and that it’s easy to book an appointment online or pop into one of our 74 health centres.”

Matt Edwards, Chief Executive of WCRS, said: "For Living is a big flexible brand platform for Bupa which allows us to communicate a wide range of Bupa products and their benefits. We launched with the emotion of a woman having recovered from cancer and are now moving to the exhilaration of challenging yourself physically again and the everyday joy of playing with your children." 

2017-03-13 00:00:00
Warburtons launches new toastie pockets with outdoor execution that gets viewers shaking their heads in disbelief Warburtons – the UK’s second largest grocery brand – has marked the launch of its latest product, Toastie Pockets, with a huge digital execution on The Wall at Westfield, London’s second biggest outdoor media site.

The campaign, created by WCRS, aims to convince shoppers that Warburtons really do make a toastie you can toast in the toaster with the line, ‘The toastie you can toast in the toaster. No, really’. The creative forces bystanders to collude with the joke by reading the digital poster headline from left to right and back again, causing viewers to shake their heads as though in disbelief.

This execution follows the launch of a radio and OOH campaign, fronted by two 40” spots featuring Barbara Windsor and Brian Blessed; incensed by Jonathan Warburton’s audacity to create such a ground-breaking innovation, the celebrities leave voicemails expressing their disbelief that such a product really exists. Both spots end with the reassurance that Toastie Pockets actually are the toasties you toast in the toaster. No, really.

Billy Faithfull, Executive Creative Director at WCRS said: “At first it was just a rumour, a dream, a whisper on the wind. A toastie you toast in the toaster. My god, I texted Jonathan Warburton, you've got some gumption, a toastie you toast in the toaster? Give me a break. And while you're at it, pull the other one, foot emoji. But happily, it turned out not to be unmitigated codswallop, just quality bakery innovation, no matter what Brian Blessed or Barbara Windsor say, it's undeniably true, you can toast a toastie in the toaster. No, really.”


2017-03-02 00:00:00
WCRS hijacks the Welsh flag in a fight against skin cancer Today, 1st March, marks the launch of ‘Don’t Be A Lobster,’ a hard hitting campaign created by WCRS for Welsh charity Skin Care Cymru, aiming to raise awareness of skin cancer in the run up to the summer months.

Skin cancer is now the 6th most common type of cancer in Wales with 784 new cases diagnosed each year. In just ten years, skin cancer diagnosis rates in Wales have risen by 63 per cent in total – by 86 per cent for men and by almost half for women (44 per cent)*.  

Coinciding with St. David’s Day, the ‘Cymrustacean’ - which depicts a lobster - will replace the Welsh flag’s iconic red dragon until the 10th March across thirty famous Welsh landmarks including, Pembroke Castle, the Guildhall in Swansea, the Wales Millennium Centre in Cardiff and the Visitor Centre at Llanfair­pwllgwyngyll­gogery­chwyrn­drobwll­llan­tysilio­gogo­goch.

The campaign also sees support from Lord Mayor of Swansea, David Hopkins, who raised the ‘Don’t Be A Lobster’ flag at the Rotunda flag pole outside the Guildhall in Swansea on 28th February, and Nick Ramsay, Monmouth AM and Chair of Assembly Public Accounts Committee, who will be asking the Welsh Assembly to fully back the awareness campaign.

Support the campaign on Twitter #DontBeALobster @SkinCareCymru.

For more information about skin cancer and skin conditions across Wales visit:

Paul Thomas, Chair of Skin Care Cymru: “We've all been blown away by WCRS’s creativity, hard work, professionalism, doggedness and generosity. No one could have done more or better. It's been a real privilege to have the team made up of WCRS and MHP working on our behalf.”


Dr Avad Mughal, Dermatologist and Trustee of Skin Care Cymru: “Campaigns like this are so important to remind people of the dangers that over-exposure to the sun can have of your skin. Although Wales is often synonymous with rain, even when the sun isn’t shining, the UV rays can penetrate your skin, heightening the risk of various skin cancers. You should always wear at least SPF 30 to protect your skin.  You don’t want to look like a lobster, but more importantly you don’t want to heighten your risk of skin cancer by not being properly protected.”


Ross Neil, Executive Creative Director, WCRS: “By taking a well-known symbol of sunburn like the lobster and swapping it for the Welsh Dragon at a time we know Welsh eyes will undoubtedly be on their national flag, and launching this on the first day of spring – a time of year when surfers and other at risk groups head back outdoors – we hope to raise awareness for Skin Care Cymru’s initiative but also raise a smile at a time of celebration for Wales."

2017-03-01 00:00:00
Sky and Warner Bros. Pictures bring broadband to life with a new campaign celebrating the release of the highly anticipated big-screen adventure The LEGO® Batman Movie Celebrating the February 10th release of the big-screen animated adventure The LEGO® Batman Movie, Sky and Warner Bros. Pictures have teamed up to create a brand new campaign to promote Sky’s new Broadband Tech Team. The campaign features the Tech Team as animated LEGO Minifigures alongside the film’s star and iconic DC Super Hero, LEGO Batman himself.

The new LEGO Batman-themed adverts introduce the Sky Broadband Tech Team, a dedicated team of experts specially trained to resolve customers’ broadband issues. The ads play an import role in Sky’s wider broadband campaign, which launches today with an exclusive new Fibre offer1. The offer comes as Sky also takes a new approach in the way it advertises broadband, becoming one of the first broadband providers to introduce ‘average speeds’ in its advertising.

Launched on December 28th, the campaign leads with four humorous 40” brand TV spots promoting the company’s newly recruited and trained Broadband Tech Team.  Will Arnett, who reprises his starring role from The LEGO Movie in the new film, voices LEGO Batman, aka Bruce Wayne, with the Tech Team Minifigures being voiced by real Sky employees.    

The first ad, Epic Trailer, sees LEGO Batman dropping crime-fighting tips to the Sky Broadband Tech Team as they take on his broadband problems using a slightly less epic but decidedly more successful approach.

The second spot, Bat Bored, takes us into the depths of the Bat Cave, where LEGO Batman keeps himself occupied during a slow crime day in  Gotham City by phoning the Tech Team under the pretext of checking in on his broadband performance.

The third spot, Bat Fix, sees LEGO Batman tackling his broadband issues with hardcore crime-fighting moves while trusted Wayne family butler Alfred phones up the Tech Team, who talk him through an easy fix.

Bat Fans, the final spot, features Sky Broadband Tech Team engineers Jamel and Lauren paying a visit to the Bat Cave for some hands-on tech support. Even as the dedicated engineers explain that this is a service available to any Sky broadband customer who needs it, the special treatment earns high praise from an impressed LEGO Batman.

Created by WCRS and directed by Jon Saunders, the comedy sketches used in the campaign took 1600 animation hours to bring to life.

Leon Jaume, Executive Creative Director at WCRS commented: “Who wouldn't jump at the chance of teaming up with a Super Hero who brings together two powerhouse properties – LEGO and DC – to launch this new Broadband campaign?

“The combined genius of the animators, Will Arnett's voice work and WCRS's creative teams has brought to life the perfect foil for Sky's Tech Team, who restore harmony to anxious on-liners everywhere, leaving LEGO Batman to save the world.”

Lyssa McGowan, Brand Director, Communications Products, said:Partnering with Warner Bros. Pictures and having the creative freedom to bring our new Tech Team to life as animated LEGO Minifigures was a fantastic way to inform our customers of the brand new Tech Team, and we’re delighted with the results. This new service is just one way we are putting our customers first - changing our approach to advertising broadband will also allow customers to accurately assess what speed they can expect before purchasing”.

Danni Murray, Vice President, Media, Digital and Marketing Partnerships, Warner Bros. UK said: “We are delighted to be working with our partners Sky and LEGO along with WCRS, our movie talent and the film maker animation team to create this brilliant collaboration. Our teams have worked together to push media and creative boundaries in ways that will excite and engage our respective audiences.”

The campaign will also feature on radio, digital platforms, press and on out-of-home media across Britain.

With more than six million customers, Sky is the second largest broadband provider in the UK as well as the number one ‘triple-play’ provider of TV, broadband and home phone. 

2017-01-13 00:00:00
Bupa unveils exciting new brand positioning, ‘For Living’, underpinning everything it does Bupa UK has today unveiled its new brand positioning which is at the heart of everything it does.

In a conscious effort to shift perceptions of the brand by approaching healthcare and wellbeing in a new, refreshing way, Bupa’s For Living is about helping people get the most out of everyday life. It’s about staying well and feeling your best, as well as having access to the very best care and treatment at the times when it is most needed.

Angelene Woodland, Marketing Communications Director at Bupa UK, said: “We’re very excited about For Living. It encapsulates what we do best - whether through outstanding cancer care or looking after our care home residents, we help people make the most of their lives. And as well as being integrated through all our communications, For Living will guide how we behave as a business.”

For Living is being supported by a new advertising campaign, launched today.

The first For Living advert will play out across multiple channels from January, with an emotionally resonant TVC created by WCRS. The film explores the life-affirming moment of joy that comes as we watch a recovered cancer patient dance her heart out as she realises she has finally beaten cancer for good. Shot in one continuous take, we witness the change that occurs within her as she leaves her illness behind and returns to the joy of the dancefloor.

The film was shot by Cannes Grand Prix award-winning director Martin de Thurah through Academy Productions and features 1967 soul classic ‘Pain In My Heart’ by Helene Smith as a soundtrack. The character is played by actor Suzann McLean. The advert launches both as a 30” and a 60” and will run across TV, VOD and cinema during the early part of 2017, supported by a radio campaign and DRTV with media bought by MEC. PR from WCRS’ sister agency MHP will launch later in the month.

WCRS Chief Executive Matt Edwards said “This is a beautifully simple commercial celebrating nothing less than the joy of life itself. Martin’s direction, Suzann’s acting and Helene Smith’s vocal are a powerful and emotional combination.” 

2017-01-10 00:00:00
Women's Aid launches new campaign to highlight the issue of coercive control Most people assume domestic violence is always physical but it’s not.

Imagine always being told that your dress is inappropriate, or that you can’t see your friends unless your partner is with you. Imagine someone close to you taking control of your bank account, your mobile phone, the food you eat and the exercise you take. These are all patterns of controlling behaviours that can form part of a pattern that builds up to coercive control – where your sense of self is slowly stripped away.

As we approach the first anniversary of the legislation that criminalised coercive control, we want to raise awareness and understanding that, even if he hasn’t raised his fists, it’s still a crime.

To do this, we’ll use displacement effect, a visual technique that reveals two different headlines depending on your perspective, for the first time in UK advertising. We want to highlight the fact that although coercive control might be more difficult to see than physical violence it can be just as damaging.

8 Outdoor, a charity partner of Women’s Aid have donated free media space to highlight this issue. It has been timed to coincide with the first anniversary of the introduction of the coercive control legislation and the Christmas period, a time when studies show an increase in incidences of domestic violence.

The campaign will be running on 8 Outdoor’s network of screens, across four cities (London, Birmingham, Leeds & Edinburgh) in the UK from 19th December, delivering nearly 7 million impacts over the two weeks it is live. All digital out-of-home screens are roadside sites with long dwell time and viewability, so offer the perfect platform for both of the creative messages to be seen by road users as they approach.

Anyone affected by the campaign and the issue of coercive control can go to for information and support.

Polly Neate, Chief Executive of Women’s Aid, said:

“Coercive control is the heart of domestic abuse. Physical violence often comes at a later point in an abusive relationship; what comes first is the systematic destruction of a survivor’s self-esteem and autonomy, piece by piece. Women’s Aid campaigned to have coercive control recognised in law, and we are thrilled to have the support of 8 Outdoor and WCRS in communicating what coercive control is to the world in such a cutting-edge way. If we do not understand the nature of domestic abuse, we cannot reduce or prevent it – but this powerful campaign will go a long way to helping many more people understand the reality.”


Ross Neil, ECD of WCRS:

 “The opportunity WCRS has always sought with Women’s Aid is to marry messaging with an element of the interactive. Whether that’s 3D cinema, binaural sound or facial recognition technology. The opportunity for interactivity on a media site that consumers speed past in seconds is therefore slightly limiting. Limiting can also be a challenge to creativity, that is why we are so proud of this piece of work. It uses the displacement illusion to deliver hidden messages to consumers depending on their distance to the media site. Super simple, super effective.”

Cennydd Roberts, Chief Executive Officer of 8 Outdoor:

“We’re extremely proud to be working with Women’s Aid and WCRS to support such an important cause. Out of Home has been a key medium for driving awareness for commercial brands for centuries, so it’s wonderful to be able to provide a platform to deliver messaging in such a unique way, to raise awareness of issues affecting women from all walks of life in the UK”, said. 

2016-12-19 00:00:00
Sky Cinema Is Counting Down to Christmas Sky Cinema is premiering its 2016 Christmas TV advertising campaign. In what will be Sky Cinema’s first Christmas campaign since its successful relaunch from Sky Movies. Audiences will be taken through themed advent calendar doors, providing a glimpse at some of the world famous movies that will premiere on Sky Cinema throughout the festive season: Jungle Book; The Revenant, Deadpool and Zootropolis - all part of Sky Cinema’s ‘New Premiere Every Day’ offering.

The enchanted campaign is fronted by a 40” spot which will air during Saturday’s X Factor show. The ad opens on a snowy Christmas town, lit by a glowing night sky. It then proceeds to take the audience on a journey through an advent calendar; first to a scene from the Jungle Book starring Mowgli, Baloo and Bagheera, on to the cold depths of The Revenant forest, moving on to Deadpool fighting for his life and finally an advent door opens to Zootropolis characters - Lt Judy Hopps and Nick Wilde - making their escape.

With two further 20” spots, the campaign welcomes us into the exciting world of Sky Cinema, where customers can watch a new movie premiere every day along with over 1,000 movies all on demand. The advent calendar creative therefore lends itself perfectly to the campaign.

Created by WCRS and directed by Noah Harris – who has previously directed work for Asus and Google – the intricate scenes featured in the advert have been specially created using both hand-drawn and CGI animations, as well as combining new and existing footage from filmmakers across the globe.

Visual effects specialists nineteentwenty were tasked with creating the advent calendar and its magical wintery world. They created a seamless camera move combining new and existing footage from filmmakers across the globe.

A team of animators, crew, and producers brought the enchanted advent calendar to life. Each animation required a huge number of man-hours with the team dedicated to produce this stunning animated advert.

Ian Lewis, Director, Sky Cinema commented: This year’s advert builds excitement for Sky Cinema over the festive period for the whole family. We wanted to provide a glimpse into the magic of the movies we have premiering every day during December, and throughout the year. Our aim is to remind viewers of the magic of movies at Christmas.”

Leon Jaume, Executive Creative Director at WCRS said: “How do you like your advent calendar? Chocolates in cardboard or a cinematic blockbuster bursting out of every door suspended in a dazzling night sky above a snow covered village. We incline towards the latter and thanks to Noah Harris and his Christmas elves working around the clock, that’s what we’ve got. Happy Christmas.”

Ludo Fealy, Co-founder and VFX supervisor at nineteentwenty, comments: “This was a great project to be a part of, but like all good briefs – this one presented some unique challenges! One long camera move is tricky in any form, but one that must seamlessly link between cameras and lenses from different movies bought a much bigger challenge. The fact that it all takes place in a fully CG environment is great, as it provides much more freedom.”

Producer Joshua Smith at BlinkInk comments: “We had two amazing teams working all hours in London and Bristol to create this magical world from scratch, and seeing it all come together over the last month has been incredible. We are blown away by the finished result and we could not have achieved this without nineteentwenty’s dedication to the project.”

2016-11-07 00:00:00
McCoy’s launches new ‘THICK CUT’ crisp McCoy’s – the nation’s number one ridged crisp – is back on TV screens today with a new creative that introduces their new fully-flavoured flat crisp; McCoy’s Thick Cut. The work continues to position McCoy’s as a brand that’s famous for delivering on flavour and builds on the ‘When Flavour Calls’ campaign that was released in March earlier this year.


Live from 19th September, the new advert communicates how McCoy’s Thick Cut delivers superior flavour by showing viewers what would happen if ‘Flavour’ literally were to call our main protagonist, Gary. It will feature across popular TV networks – ITV, Channel 4, Channel 5 – and across digital channels and online throughout 2016. As well as the heavyweight above-the-line campaign, McCoy’s will be driving further visibility in-store and in-depot via a raft of eye-catching display solutions.


Jeff Swan, Marketing Director at KP Snacks, said: “Building off the back of our hugely successful ‘When Flavour Calls’ campaign that went live in March, we’re delighted to be launching our new Thick Cut product. We wouldn’t launch a flat crisp unless it was true to McCoy’s belief in being full on Flavour, so we’re pleased flat crisp eaters can now enjoy a thicker crisp that is more satisfying!”


Billy Faithfull, Executive Creative Director at WCRS said: “It’s a well-documented fact that people are fed up with the wisps of crisps their usual flat crisp brand offers them. So When Flavour Calls with a properly flavoured, properly thick cut flat crisp, you answer, especially if you’re a man named Gary, and you’ve got a brain and you’re not afraid to use it.”

2016-09-19 00:00:00
GROUNDBREAKING ‘SPRINTATHON’ CHARITY MARATHON LAUNCHES WITH INNOVATIVE CAMPAIGN A new breed of marathon has arrived and its name is the Sprintathon.  A marathon relay world record attempt in aid of Stand Up To Cancer.  

Dreamt up by passionate supporter, Mark Evans, the Sprintathon will see an eclectic mix of 422 runners take to the Little Marlow athletics track on 24th September where runners will perform consecutive 100m sprints in one giant relay, with each leg averaging under 16.62. The event will raise money for Stand Up To Cancer, a joint national fundraising campaign from Cancer Research UK and Channel 4 to accelerate ground breaking cancer research and save more lives faster. 

In addition, an equally innovative fundraising campaign will launch this month to support this new event. Developed by creative agency WCRS, this campaign aims to combat charity fatigue by taking an unusual comedic approach.

At the campaign’s heart is Dr Glenneth Benson, self-proclaimed “sports scientist to the stars”, who has always been obsessed with running and has nurtured a desire to nail the ultimate challenge; to defeat cancer. By developing the Sprintathon, he is able to combine the two and beat cancer faster.

In a short film our protagonist tells the Sprintathon story while feeding Marlow ducks and introducing cameo appearances from celebrity supporters and participants, including cricket star Andrew Strauss, news presenter Sian Williams as well as various ‘film stars’ and cancer survivor Jimmy Hall who talks about the importance of raising money to fund vital research into better and kinder treatments for cancer patients, knowing that 1 in 2 people will be diagnosed with the disease in their lifetime.

The integrated campaign comprises a short film, a 30” TV ad which will air on Channel 4, print and DOOH executions, a website ( and a celebrity driven social strand.


The Sprintathon has two aims. To smash the world’s fastest ever marathon time and to help beat cancer. 422 runners will collectively run a marathon, with each one ...

Mark Evans, Sprintathon creator, said: “The race itself is a slightly bonkers metaphor for how we can collectively Beat Cancer Faster. Many people have their own personal cancer story and so I hope that the film touches a nerve in a light-hearted way and makes everyone feel that they want to share it with their friends and loved ones!”

Emma Marsland, Managing Partner at WCRS: “Sprintathon is a genius idea and we were super flattered to be asked to work on it.  Our campaign seeks to capture that mix of genius and madness which fuels this incredible marathon relay World record attempt.”

2016-09-15 00:00:00
ESI Media and Vodafone Launch Campaign to Promote Late Night Standard To launch a one-off special supplement – The Late Night Standard – ESI Media, owners of The London Evening Standard, has launched a marketing campaign created by WCRS.

First announced at Goodstuff’s Creative Showcase in June, The Late Night Standard has been created to celebrate the opening of the 24-hour service on the Tube on August 19. This week Vodafone was announced as the exclusive commercial partner for the Late Night Standard, which will be handed out by Evening Standard vendors, with Vodafone branding, between 5.30pm-11.30pm on August 19.

Like the actual London Evening Standard, the Late Night Standard will celebrate everything London offers, but with an additional focus on what to do, where to go, what to eat and what to wear after dark in the capital. It will cover everything from night tube etiquette, to tales from the workers who keep London up and active throughout the night.

Following a competition run by ESI Media, integrated marketing and advertising agency WCRS won the opportunity to design the trade marketing campaign. The campaign plays on the classic image of a dog holding a newspaper, but instead shows London’s nocturnal wildlife clutching copies of the Late Night Standard.

The campaign includes a cover wrap of the Evening Standard, a selection of print executions and will feature on several Ocean Outdoor and Land Securities sites across London, including the famous ‘The Curve’ screen at Piccadilly Circus, from 8pm on Thursday night. Jon O’Donnell, Managing Director, ESI Commercial, said: "Launching a one-off edition called The Late Night Standard is a truly fun and innovative way to recognise the importance of the night tube in London. The team at WCRS really captured the spirit of the occasion with their work, making them worthy winners of our competition. The creative did justice to this media first bringing it to life for the London audience across the city.”

Ross Neil, Executive Creative Director at WCRS, said: “The work for the Evening Standard is simple, elegant and non tricksy. It’s a lovely thing when the work is so simple that the message and the idea are inseparable. It was a pleasure working on a piece of work where the process was so condensed there was not enough time to over complicate the idea.” 

2016-08-18 00:00:00
Global call for blood donors of the future
  • Blood services around the world join Missing Type campaign to reverse decline in new donors
  • Survey reveals 30% drop in new donors across 21 countries last year compared to decade ago
  • NHS Blood and Transplant says younger and more diverse blood donor community needed in England
  • Campaign launches 16th August 2016 with an integrated TV, PR and digital campaign

    Iconic Abbey Road sign loses its lettering, Royal Mail issues special postmark to support Missing Type campaign, while TV advert visualises need for new donors As, Bs and Os disappear across the world to highlight blood donation


    NHS Blood and Transplant is uniting with blood donor organisations across 21 countries to highlight an almost 30% international drop in people becoming blood donors compared to a decade ago. 1

    The Missing Type campaign created by ENGINE – first held in England and North Wales by NHS Blood and Transplant in 2015 – this year brings together 25 blood services from 21 countries covering one billion of the world’s population. They are all calling for new donors to ensure blood donation for future generations.

    In a survey, the blood services participating in the Missing Type campaign reported the number of people becoming donors and giving blood for the first time was 1,830,003 in 2005 and 1,324,980 in 2015 – a drop of 27.6% in 2015 compared to 2005. 2

    A number of high profile brands and organisations are backing the campaign, with Microsoft, Guys & St Thomas’ NHS Foundation Trust, Boots, Warburtons, Manchester City, Santander, Transport for London and Odeon featuring in a new TV advert produced by ENGINE agency WCRS that will also be seen across social media. The 30 second film shot on partner locations around England depicts an eerie, unsettling world where the vital letters of the blood groups A, B and O mysteriously disappear from familiar signs and logos.

    Other major supporters include Lloyds Bank, Paddy Power and Royal Mail, who is issuing a special postmark to support the campaign. The postmark will be applied to millions of items of stamped mail from Tuesday 16 August to Friday 19 August.

    PR activity is being led by ENGINE agency MHP Communications with NHS Blood and Transplant’s Media & PR team and throughout the week As, Bs and Os, the letters of the main blood groups, will disappear in everyday and iconic locations around the globe including Australia, America, Japan, Belgium and Ireland. Patients from around the world have thanked blood donors in a moving video to highlight that in a world without As, Bs and Os, they would not be here. Celebrities from around the world are also going to show their support. For example, EastEnders actor Joivan Wade has recently donated blood for the first time and a short film documenting his experience will be used on NHS Blood and Transplant’s social channels.

    Across the Missing Type countries there are some differences in the numbers of donors and blood groups most in demand but all share the need for more new donors. Key barriers to people donating that have been identified by services around the world include. 

    • Wider and more exotic travel
    • People having less time to give in an increasingly busy world
    • Lack of awareness of the process
    • Lack of awareness about the need for more diverse blood donors
    • Fear of needles

    Jon Latham, Assistant Director Marketing and Donor Services at NHS Blood and Transplant, the service that collects, tests and processes blood for hospitals across England, said: “Missing Type really captured people’s imagination last year, drawing important attention to the need for new blood donors. In just ten days of campaign activity 30,000 people registered as blood donors across England and North Wales.

    “Our campaign concept was very positively received by other blood services around the world. And we’re really proud to have led this year’s campaign across 25 services in 21 countries covering 1 billion of the world’s population to draw global attention to the decline in new blood donors and need for people to start donating. We hope that this will be one of the largest public sector campaigns in recent history.  

    “We expect to see lots of exciting things happening around the world over the next few days, ranging from images of iconic locations with letters removed, the support of well-known celebrities, newspaper masthead changes, global corporate partnerships and of course media stories about blood donors and people whose lives have been saved by blood donors.

    “Blood donation is an amazing gift. Despite overall blood use in hospitals declining, we need more young donors to safeguard blood donation for future generations. And it’s vital the blood donor community reflects the diversity of the population because blood types vary across communities and patients need well-matched blood. I really hope the campaign will inspire people to register as blood donors and to donate blood for the first time and that more companies will get on board and support this important campaign.”

    Paul Davies, Marketing Director for Microsoft UK said: “We supported the Missing Type campaign last year by dropping the Os on our social channels. We’re delighted to be supporting the drive for new blood donors in a much bigger scale this year. You’ll see the Os disappear in our logo in some of our advertising on the campaign launch day and our support on social media for some of our brands, such as, Surface, Windows, Xbox and Microsoft UK, we’ll also be encouraging our employees to start donating blood. Doing great things every day is part of who we are at Microsoft so it is great to work with NHS Blood and Transplant for a second year to encourage our employees and our customers to start saving lives as blood donors.”

    The number of people becoming donors and giving blood for the first time in England decreased by 24.4% in 2015 compared to 2005. In England, the focus is on a particular need for more young blood donors and more black and Asian donors.

    NHS Blood and Transplant’s donor recruitment work, including last year’s Missing Type campaign, the introduction of a digital real time booking system, and the use of social media to recruit new donors, have led to people signing up and starting to donate. But new donors are needed every year to replace those who can no longer donate as well as ensure the right mix of blood groups to meet patient needs now and in the future.

    You can start donating blood across the UK from age 17. But last year in England only around 1 in 10 (11%) of blood donors were aged between 17 and 24, while more than half (54%) were aged 45 and over. 4 Younger donors are important to ensure blood donation for future generations.

    Around 3.5% of the population in England is black African or black Caribbean, but last year less than 1 in 100 (0.64%) donors were from black communities.


    • Support the campaign on Twitter, Facebook and Instagram #MissingType.



    1 Countries joining the Missing Type campaign who provided data to the Missing Type survey 2016:

    UK: England, Wales, Scotland, Northern Ireland

    Europe: Belgium, Republic of Ireland, Sweden, Switzerland, The Netherlands

    Asia: Japan, Republic of Korea, Singapore

    Australia/Oceania: Australia, New Zealand

    South America: Brazil

    North America: Canada, USA, (United Blood Services locations does not incl. American Red Cross, Blood Centres of the Pacific, Inland Northwest or any other member centre)

    Africa: South Africa


    2 Not all services were able to provide full responses.  Countries joining the Missing Type campaign but which did not provide date for the global insights survey: Hong Kong, Lithuania, Nepal

    2016-08-18 00:00:00
    New Churchill Character Diva Soft-Top in Latest Depend on the Dog Campaign Instalment Churchill Insurance launches its latest motor insurance campaign, which seeks to reinforce its ‘Depend on the Dog’ brand message. It demonstrates how Churchill can be relied upon for all the things you’d expect from an insurer as well as the extra things you wouldn’t.

    The new campaign, created by WCRS, aims to reassure customers that with Churchill’s Breakdown Service they are covered for every eventuality. The ad is the latest instalment in Churchill’s ‘Objects’ series – where everyday objects come to life to dramatize an insurance problem – and introduces the new character of Diva Soft-Top.

    The 30” TV spot, directed by Joseph Mann, opens on an idyllic British country road where we see a soft-top car broken down in a lay-by with smoke billowing out of its bonnet. The folded down roof and seats form a face that talks to Churchie, who is perched beside the car. Diva Soft-Top explains that she needs to get back up and running to meet her date – a dreamy 4x4.  The 4x4 then drives past, embarrassing Diva Soft-Top. Luckily, Churchill’s Green Flag rescue van arrives to fix her. Thanks to Churchie, the situation is resolved and Diva Soft-Top is on the road again, following the 4x4 into the distance.

    The TVC will run for three weeks.

    Lucy Brooksbank, Head of Marketing Churchill said:

    “This new ad drives home that people can continue to ‘Depend on the Dog’, with a new offer of a year of free Green Flag Breakdown Service. Our customers want to feel reassured that if they break down at the roadside, they’ll be covered and this TVC demonstrates that while retaining the charm and likeability people expect from Churchie.”

    Orlando Warner, Creative Director said:

    “Churchill customers can always Depend on the Dog. Even when they've broken down. Now they're giving away complimentary Green Flag roadside service to new customers. In a continuation of our ‘Objects’ campaign we see Churchill the dog coming to the rescue of an amorous broken down car who needs to get back on the road for her date with a dashing 4x4. It's a charming 30” spot that brings to life the core purpose of the brand: to do right by you.” 

    2016-08-16 00:00:00
    NOW TV launch social campaign featuring World’s largest 360º Gigapixel image of New York Play the NOW TV Combo Hunt at


    Today, NOW TV, the online streaming service, launches its #NOWyoucan social media campaign to celebrate the arrival of the NOW TV Combo. The UK’s first no contract triple play bundle of its kind, the NOW TV Combo is set to shake things up in the broadband marketplace with its new contract-free offering of TV, broadband, calls and the NOW TV Smart Box.  


    Running alongside the brand’s above-the-line activity, the campaign created by WCRS will feature three online competitions offering #NOWyoucan opportunities to win, spearheaded by the ‘NOW TV Combo Hunt’.


    The NOW TV Combo Hunt will give players the chance to discover New York like never before, as they explore the largest 360º gigapixel image of the city ever made to find hidden tickets scattered across Manhattan.


    Players are challenged to discover and collect all three NOW TV Combo tickets featuring broadband, TV and NOW TV Smart Box icons to be in with a chance to win a trip of a lifetime to the Big Apple itself plus £1,000 spending money. But the prizes don’t stop there…


    Want to live rent or mortgage free for a month? Well #NOWyoucan! The second prize in the NOW TV Combo Hunt is £1,500 cash to give some freedom from those monthly bills. There are also NOW TV Smart Boxes with Entertainment passes to win, as well as a series of hidden prizes to discover along the way.


    Caroline McIntosh, Brand Communications Director at NOW TV comments: “Our NOW TV Combo Hunt heroes the freedom and flexibility of our contract free bundle by giving our fans the chance to win relief from their day to day constraints. Through ‘now you can’ themed prizes, we’ve put our mark on the world’s biggest urban playground and created a vibrant, fun and challenging game that brings our campaign to life through our social channels.”


    Matt Rhodes, Head of Digital Strategy at WCRS said:The purpose of the #NowYouCan social campaign is to allow people to access opportunities and content that normally they would not be able to. From winning a trip of a lifetime to New York, to living rent-free for a month, or even hunting down and exclusive clip from your favourite TV show. Setting this in the world’s largest 360º gigapixel of New York, allows people to find these opportunities and content by virtually walking round the city where so many of NOW TV’s most popular entertainment is set. And you might just find some hidden extras as you explore the streets of Manhattan.”


    The #NOWyoucan competitions will run across NOW TV’s Twitter, Facebook, Instagram and blog platforms from 1st August for three weeks.

    2016-08-04 00:00:00
    ROYAL AIR FORCE campaign reveals how a job in the RAF is unlike any other Today, 1st August, sees the launch of the Royal Air Force’s new content campaign which aims to reveal what life is like in the RAF, as both Regulars and Reserves, through online and social content.

    The ‘No Ordinary Job’ campaign, created by WCRS (Engine), shows why a job in the Royal Air Force is unlike any other. Told through the stories of five existing RAF personnel, the content highlights how in the RAF one can travel the world, work with the latest technology, achieve rapid career progression and experience unique opportunities. The content also showcases the diversity of opportunities in the RAF for people from all walks of life. 

    Primarily targeted at 16 – 24-year-olds, but not ignoring those suitable for Reserves, the films will be seen on VOD and across social media channels. Each ‘story’ has a high energy, rhythmic style, using quick cuts and sound design to create content that complements social media viewing habits.

    The spots, directed by Jack Driscoll at Park Village, will live on a purpose built website designed by WCRS (Engine) and cut-downs will be distributed in paid media.

    View the website:

    Ben Long, Creative Director, WCRS said: “Our intention with this work was to lift the lid on the largely unseen world within the RAF. The idea of ‘No ordinary job’ was born when we met several RAF personnel and heard first-hand about the genuinely amazing experiences and eye-opening career opportunities that life in the RAF brings. To appeal to both audiences (Regulars and Reserves) we wanted the films to feel big and cinematic, but also be executed in a quick and dynamic style. We are genuinely excited to keep developing this digitally-led platform, as there are undoubtedly many more stories to tell.”

    2016-08-02 00:00:00
    WCRS launches 'World's Strongest Boys' to fight Duchenne Muscular Dystrophy Today, 18th July, sees the launch of World’s Strongest Boys – a new brand, created by WCRS, for Duchenne Muscular Dystrophy charity, Duchenne UK. 

    Duchenne Muscular Dystrophy (DMD) is a genetic muscle-wasting disease that almost exclusively affects males. Around 2,500 boys in the UK are living with the disease today. There is currently no cure and in most cases boys do not live beyond their twenties.

    While the degenerative condition makes the boys physically weak, having to live with this reality makes them incredibly strong; in a sense they are the World’s Strongest Boys.

    WCRS and Duchenne UK want to draw attention to these boys’ strong, defiant spirit by juxtaposing the world of physical strength and fitness with their remarkable inner strength.

    The brand’s launch campaign enlists a cast of famous sporting heroes and other performers to create short films showcasing jaw-dropping feats of physical strength. In each of these films the athletes voice the words, “If you think that’s strong, check out the World’s Strongest Boys”.

    Shared via the sports stars’ social channels, the films then direct the public to a website where a 60-second film reveals the true identity of the World’s Strongest Boys, shown through the eyes of 10-year old DMD sufferer Alex Hallam. The film was directed by George Belfield, of Somesuch. Watch the film on the website here:

    On the website, World’s Strongest Boys asks people to use their muscles to help boys losing theirs. They can do this by buying a range of fitness products – protein shakers and t-shirts – or by registering to take part in a series of ‘World’s Strongest Boys’ sporting events. All the proceeds will be used to fund vital research into a cure for DMD.

    The brand’s product and campaign photography, which features heroic imagery of boys living with Duchenne, was captured by the award-winning Kuba Wieczorek – the photographer behind Channel 4’s ‘Superhumans’ campaign for the Paralympic Games in 2012.

    Emily Crossley, Founder and Co-CEO, Duchenne UK said: “We are at a potentially breakthrough moment in the history of Duchenne Muscular Dystrophy - a disease that is cruel and unforgiving. We hope that this brilliant and moving campaign will help galvanise an army of supporters willing to join our fight to fund the research that will defeat it. We are grateful to the incredible and brilliant work of WCRS, Kuba Wieczorek and George Belfield, who have created a campaign that captures the very essence of courage and bravery of patients living with Duchenne Muscular Dystrophy"

    Billy Faithfull, Executive Creative Director, WCRS said: “World’s Strongest Boys is a brand you can wear, a movement you can join, a cause you can back with a feat of strength, a purchase of merchandise or simply a share. We wanted to create something enduring for Duchenne UK, rather than a tactical piece of PR, by treating the cause as a sports brand might. We have big plans for how the brand and the movement will grow in the future”.

    2016-07-18 00:00:00
    Sky celebrate great film making in Sky Cinema launch campaign Today sees the launch of Sky Cinema – the new home for Sky Movies in the UK & Ireland. This new service builds on more than a quarter of a century of Sky heritage in home cinema, which started with the first Sky Movies channel in 1989.

    Sky Cinema launches with a visually dazzling TV campaign created by WCRS in collaboration with Sky and directed by award-winning director, Patrick Clair who was responsible for the title sequences of The Night Manager and True Detective. It features quotes from some of cinema’s best films, from Forrest Gump to E.T., The Martian to Star Wars: The Force Awakens. The images have been animated by Elastic, the LA studio responsible for the Game of Thrones title sequence.

    The campaign will be spearheaded by a 60” commercial which opens with the click and whirl of a cinema projector, its flickering light illuminating the swirling dust of the dark cinema chamber. As emotive music starts to play, the lit dust particles swirl to form the unmistakeable head and shoulders of E.T. who utters the famous line, “E.T. phone home”. The ad then takes in several more iconic characters delivering yet more iconic quotes, the dust shifting and rendering from one film to another, before the ad ends on the legendary voice of Harrison Ford from Star Wars: The Force Awakens saying, “Chewie, we’re home”.

    The campaign further spans four 20” ads each of which showcases a different benefit of Sky Cinema and a 40” brand ad, which airs on July 8th. It will also feature in cinema, digital and print channels.

    To further support the exciting launch of Sky Cinema, News UK is launching Popcorn, a brand new film magazine for The Sun. In a partnership brokered by MediaCom. Sky Cinema will be the lead sponsor for Popcorn which will be published monthly as a pull-out from the paper, starting on Saturday 16th July. Sky Cinema's sponsorship means front cover branding, display advertising and sponsored editorial within the magazine as well as a takeover of The Sun Online's dedicated film channel. The Sun's readers can enjoy the best film features and videos as well as learning about the latest movies on Sky Cinema every month.

    From launch, Sky Cinema customers will be able to enjoy even more of the biggest and best movies closer to cinema release than any other subscription service. All available live, on demand or on the go. They will have access to a new movie premiere every day – starting with Spectre - an even bigger library of on demand films, more pop up channels as well as better HD picture and sound quality, taking them one step closer to the cinema experience. All this is available at no extra cost to existing and new subscribers.

    Ian Lewis, Director of Sky Cinema Europe comments: “We’re incredibly excited to launch Sky Cinema with a beautiful, evocative and emotionally powerful ad campaign. It reflects how we are giving customers an even closer to the cinema experience with enhanced picture and sound quality and an even greater choice of the best movies. Sky Cinema will be the biggest dedicated movie subscription service in Europe as Sky’s movie services in Germany, Austria and Italy are also rebranded and relaunched under the new name.”

    Leon Jaume, Executive Creative Director at WCRS comments: “Our campaign has two aims: to reveal the qualities of Sky Cinema and to evoke the mighty emotional punch of great film making. And we made it with Patrick Clair, one speck of dust at a time. Probably took longer than Apocalypse Now.” 

    2016-07-08 00:00:00
    CHURCHILL PUTS THE SPOTLIGHT ON UNINSURED DRIVERS The world’s first dynamic outdoor campaign targeting uninsured drivers.


    Churchill Motor Insurance will launch its latest ‘Uninsured Drivers’ brand activation, with the world’s first interactive DOOH (digital out of home) insurance campaign.

    It’s estimated that over 1 million of UK drivers don’t have car insurance; a problem that can cost honest motorists dearly.

    Churchill Insurance’s latest campaign, created in partnership with WCRS and Ocean Outdoor, aims to reinforce Churchill’s ‘depend on the dog’ brand message, by making people realise if insured with Churchill and the collision with an uninsured driver isn’t their fault, its comprehensive car insurance protects their claim free years, Churchill will repair their car and they’ll even cover their excess too.

    The DOOH screens, located at four uninsured driver hotspots across the UK in the city centres of Manchester, Leeds, London and Birmingham, will alert people to the number of uninsured drivers that have driven past each screen that day.

    Using data from the Motor Insurance Database and innovative camera-recognition technology, the counter on the screens will go up in real-time, dynamically registering passing vehicles and display how many cars that have passed the precise location are likely to be uninsured.

    The DOOH campaign will go live on the 4th July and run for two weeks.

    Lucy Brooksbank, Head of Marketing, Churchill said: 


    “At Churchill we want people’s best interests to be at the heart of everything we do and it was important that the campaign reflected this. It’s a great campaign that’s proactive and progressive within the insurance sector. However, more importantly it reminds people that Churchill’s got them covered for everyday disasters, including the danger of being hit by an uninsured driver.”

    Dino Burbidge, Director of Technology and Innovation, WCRS said: “The campaign seems pretty simple at first glance but reliably counting cars while not accessing or storing any personal data has been a challenge. Bespoke cameras were installed by Ocean Outdoor and custom car counting algorithms have been written for each location. Together with data from the Motor Insurance Bureau, the number of uninsured drivers is calculated and displayed in real time. The result is an innovative use of roadside DOOH and a great example of the classic marketing mantra of right message, right person, right time.”

    2016-07-04 00:00:00
    MAKE $BILLIONS WITH NOW TV On Thursday 19th May online streaming service NOW TV will launch a social media campaign and competition to promote Billions, its latest blockbuster TV series to be added to the service.

    The social media campaign, created by WCRS, will be spearheaded by an online game featuring a fake stock market trade with the simple aim to buy as low as you can and sell for the highest profit. With just 15 seconds to play and the market price changing rapidly, players will have to think and react quickly in order to succeed.

    Players who manage to make over $1 billion will be entered into a prize draw to win a trip to New York by sharing their score with their Twitter followers. Those who don’t quite hit the $1 billion mark can also tweet their score to be entered into a prize draw to win a NOW TV Entertainment Month Pass.

    The campaign will run for two weeks on NOW TV’s Twitter and Facebook channels and will be promoted with a variety of images and GIFs.

    Play the game at:

    Caroline McIntosh, Brand Director at NOW TV said: “We’re thrilled about the arrival of the new hit show, Billions on NOW TV. The fierce world of high finance can be a hard one to navigate, and as a key theme of the show, we wanted to bring it to life in a fun NOW TV way. The #MakeBillions game allows players to dip their toes into the trading world without any of the risk. Test your skills like the ambitious hedge fund king Bobby Axelrod to see if you can make it in the cut-throat world of trading.”

    Matt Rhodes, Head of Digital Strategy at WCRS commented: “We wanted to help NOW TV make its mark for the launch of Billions by giving people the chance to play a fun and addictive game without being overly salesy. It’s NOW time for people to unleash their inner trader.”

    Stream episodes of Billions live on Sky Atlantic on Thursdays at 9pm with the NOW TV Entertainment Month Pass, or watch on Catch Up, all for just £6.99 without a contract. 

    2016-05-20 00:00:00
    WCRS wins global standard life investments brief to promote sponsorship of British & Irish lions Standard Life Investments, the leading asset manager and investment solutions provider, has appointed WCRS to promote its sponsorship of the British & Irish Lions 2017 tour of New Zealand. Standard Life Investments is the principal partner and jersey sponsor of the Lions and creative work developed by WCRS will run globally across key financial centres including London, Hong Kong and in the USA.

    WCRS won the business following a multi-agency pitch. WCRS will create work across all channels and has been briefed to communicate Standard Life Investments’ involvement at all key points from the squad announcement all the way through the tour and the test matches. WCRS will work with Standard Life Investments roster of agencies to ensure full integration.

    Nuala Walsh, Global Head of Marketing and Relationship Management at Standard Life Investments said: “WCRS were appointed for their creative flair and strategic insight and we look forward to working with them.”

    Matt Edwards, Chief Executive at WCRS said: “This is an inspiring combination – an ambitious, fast growing client and an iconic global sporting event.  We can’t wait to apply our creativity to combine the two.”

    Standard Life Investments will sponsor the world famous Lions jersey in a deal that replaces the association with HSBC. At the time of announcing the deal, British & Irish Lions CEO John Feehan said, “We wanted a partner who shared the same values of respect, integrity, discipline and friendship, we have found that partner in Standard Life Investments. We are looking forward to working with Standard Life Investments, a brand that is synonymous with excellence as we head into the ultimate challenge against the double world champions”.

    2016-05-12 00:00:00
    TRANSPENNINE EXPRESS HITS TV SCREENS WITH LATEST INSTALLMENT OF ‘WHERE NEXT?’ CAMPAIGN Today, 2 nd May, TransPennine Express – the train operator investing in making Britain’s

    most dynamic region its best connected – launches its ‘Where Next?’ TVC campaign.

    The 60 second ad, created by WCRS, follows the journey of a TransPennine Express train as

    it charts the evolution of the regions it serves. Beginning in a small industrial town, the train

    makes its way past factories before bursting into the open countryside, and passing many

    of the great iconic buildings of the North and Scotland side by side – including the

    Manchester Museum, Broadcasting Tower in Leeds and the Riverside Museum in Glasgow.

    As the train speeds along, the film’s unique visual style helps audiences envisage the

    endless possibilities with TransPennine Express; from visits to ancient castles to family

    days on the beach to cocktails at Belgrave Music Hall.

    ‘Where Next?’ is a way to excite customers about the improvements and innovation

    coming from TPE, and is a way to invite people to think where their next trip, for business

    or pleasure, could take them. Finally, it’s an expression of TransPennine Express'

    commitment to being a catalyst for the towns and cities it serves by connecting and

    championing people, places and ideas.

    The film forms part of a wider integrated campaign created by Engine, which includes

    Radio, VOD, press executions, CRM, social and OOH.

    Caroline Anchor, Head of Marketing at TransPennine Express, said:

    “Our new campaign is designed for a brand that's going places but we're not just on a

    journey to transform a train service. We're on a journey to connect the people and places

    that we serve too, helping more ideas happen and more businesses grow. As well as

    investing heavily to deliver improvement and innovation to the service, we'll be working

    with brilliant people from across our network, championing up and coming talent and

    showcasing exciting things to do and see."

    Steve Hawthorne, Creative Director at WCRS, said:

    “This campaign is based around the question "Where next?". It speaks to the fact that the

    TransPennine Express connects one of the most dynamic parts of the country, with a proud

    past, but an even more exciting future. The TV advert brings this journey to life and shows

    that the TransPennine Express shares the ambition of the people it serves, while playing a

    key role in bringing them together and helping them on their way.” 

    2016-05-07 00:00:00
    Churchill brings Lollipoppers back to the UK’s roads in latest brand activation campaign 12th April 2016: Today Churchill launches its latest brand activation campaign to help bring

    Lollipop men and women back to the streets of Britain; kicking off with a partnership with

    Channel 4 and Robert Webb, of Peep Show fame, in a TV ad set to air exclusively on 4

    today during One Born Every Minute at 21.10. The campaign will also be supported by

    partnerships with Mumsnet, PTA UK, and Bauer Media.

    Reducing road casualties

    Since 2000, the number of lollipop men and women in the UK has significantly fallen due to

    legislation stating that Lollipoppers were no longer a legal requirement for schools.

    Lucy Brooksbank, Head of Marketing at Churchill said: “We wanted to create a bold and

    thought provoking brand activation initiative that goes beyond insurance but brings to life

    how Churchill looks out for you. It is important we a play a real and valuable role in people’s

    lives; we want their best interests to be at the heart of everything we do, so they’re able to

    live their lives worry free. These values are at the core of our Lollipoppers initiative. By

    funding more Lollipoppers we’re celebrating an undervalued member of our community who

    makes our roads safer and looks out for our children. It’s a campaign that’s proactive and

    progressive within the insurance sector and we’re proud to be championing the amazing job

    that Lollipoppers do”.

    The new Lollipopper campaign comes at a time when 65% of child pedestrian casualties are

    occurring during week days 8-9am and 3-5pm according to 2016 Road Safety analysis.

    Orlando Warner, Creative Director at WCRS, said: “The demise of Lollipop ladies outside

    our schools has affected the safety of our families. So when Churchill challenged us to

    come up with a campaign that demonstrated our brand values ('Doing Right by You') we

    couldn't look past the opportunity to put more Lollipoppers back on the streets. Because they

    don't just protect our families on the way to school, they're also stalwarts of the community -

    bringing joy and gossip wherever they go! Our Lollipoppers initiative is just another way you

    can depend on the dog.”

    Churchill Lollipoppers

    The campaign launches with a bespoke 40” TV ad, creative by WCRS, introducing The

    Churchill Lollipopper Fund which will recruit and fund at least 50 new Lollipoppers. The ad

    delivers a call to action for parents and kids throughout the UK to put their school forward to

    receive the funding via a dedicated landing page.

    While MediaCom handled the media buying and planning for the campaign, they also

    brought together partners Mumsnet, PTA UK and Bauer media to maximise possible impact,

    credibility and resonance with the Churchill audience.

    Jon Cook, Associate Director of Planning at MediaCom said: ‘In order to give this fantastic

    campaign the attention it deserves we focused on identifying the right partners with a

    reputation and standing that would land the importance of the campaign with their


    Mumsnet will create a brand new ‘school gate’ content area for Churchill Lollipoppers to

    motivate and engage with the 7.7 million mums who visit the site each month. A partnership

    with the road safety charity, Brake and PTA UK, will provide a direct gateway into the PTAs

    14,000 schools, further engaging core campaign audiences.

    The initial nationwide Channel 4 launch will also be supported by a partnership with Bauer,

    providing an opportunity for local presenters to talk directly to local communities to get them

    behind the campaign.

    Danny Peace, Agency Principal at Channel 4 said: “We’re delighted to be working with

    Churchill as their exclusive TV partner. We’re always keen to bring our talent closer to our

    brand partners to help deliver compelling creative and Peep Show’s Robert Webb is sure to

    engage C4 viewers with this important campaign.”

    Simon Kilby, Group Commercial Director at Bauer, said: “The Churchill Lollipoppers Fund is

    a community-driven initiative and we’ve matched the need to target adults on the school run

    across our local radio stations BCN1 and BCN2, as well as running the campaign across

    one of our flagship national brands, Magic Radio. The partnership is a prime example of how

    a brand can use targeted radio outlets to reach their core audiences at optimal times to

    enhance engagement with a particular cause.” 

    2016-04-15 00:00:00
    Sky and Twentieth Century Fox Film Company team up again in a creative campaign to promote Sky Fibre with X- MEN: APOCALYPSE Friday 15th April, 2016 - Sky has joined forces with Twentieth Century Fox for the second

    time this year to create a brand new campaign - this time featuring characters from the

    upcoming X-MEN: APOCALYPSE film to promote Sky Fibre.

    The new campaign, which launches 16th April, features the characters from the latest “X-MEN:

    APOCALYPSE ” film, which will be in cinemas in the UK on 18th May. The TV ad was directed by

    Brian Smrz, (Second Unit Director for X-MEN: APOCALYPSE and X-MEN: Days of Future

    Past), and shot at Vancouver Studios using talent from the film, including Quicksilver (Evan

    Peters), Cyclops (Tye Sheridan), Nightcrawler (Kodi Smit-McPhee) and Storm (Alexandra


    The TV ad is set in the library at Xavier’s School for Gifted Youngers, where we see

    Quicksilver trying to impress a girl who is streaming a movie on her laptop, but is having

    trouble doing so because her broadband is buffering. Quicksilver looks around the room and

    realises the other mutants in the room are all online on various devices. He uses his mutant

    ability to zip around the room at great speed, turning off the other mutants’ devices while

    they are frozen in time, all in an effort to save the girl from the poor performing broadband.

    Unfortunately this doesn’t help and the girl tells him that superfast Sky Fibre is the solution

    they need. He races off again and installs Sky Fibre in no time at all.

    Leon Jaume, Executive Creative Director at WCRS comments: “Utilising Quicksilver, a

    character whose superhuman ability is to move at super speed to promote a product that is

    all about speed, was an opportunity too good to pass up. Working with the cast and crew

    from the film itself, we knew the end product would be of film quality.”

    The campaign will also feature in cinema, radio, digital platforms, press and out of home

    media across Britain.

    With more than five million customers, Sky is the second largest broadband provider in the

    UK as well as the number one ‘triple-play’ provider of TV, broadband and home phone.

    Lyssa McGowan, Director, Sky Broadband, comments: “We’re delighted to have partnered

    with 20th Century Fox Film Company again to create a genuinely original, and fun, campaign.

    There’s nobody better than Quicksilver to illustrate the power and speed of Sky Fibre, and

    with our latest offer, one year free, there’s never been a better time to sign up.”


    Following the critically acclaimed global smash hit X-Men: Days of Future Past, director Bryan Singer returns with X-


    Since the dawn of civilization, he was worshipped as a god. Apocalypse, the first and most powerful mutant from

    Marvel’s X-Men universe, amassed the powers of many other mutants, becoming immortal and invincible. Upon

    awakening after thousands of years, he is disillusioned with the world as he finds it and recruits a team of powerful

    mutants, including a disheartened Magneto (Michael Fassbender), to cleanse mankind and create a new world order,

    over which he will reign. As the fate of the Earth hangs in the balance, Raven (Jennifer Lawrence) with the help of

    Professor X (James McAvoy) must lead a team of young X-Men to stop their greatest nemesis and save mankind from

    complete destruction. 

    2016-04-15 00:00:00
    BUPA UK TEAMS UP WITH THE FUTUREHEADS IN NEW DIGITAL CAMPAIGN Band teams up with Bupa UK to raise awareness of six new health assessments

     Interactive music video of the 2010 hit ‘Heartbeat Song’ changes to match the state of

    the player’s health

    Today [Monday 4 April] Bupa UK launches a one-of-a-kind interactive music video that shows

    people how their bodies are performing. Starring The Futureheads, the campaign aims to

    raise awareness of Bupa UK’s new health assessments, developed to help meet changing

    healthcare needs and demands of people across the UK.

    An online quiz will allow the British public to create a unique, personalised version of the

    2010 tune ‘Heartbeat Song’ to show how their health is performing. Each of The Futureheads

    band members represents a part of the body – the guitarist is the liver, the drummer the

    heart, the bassist the bones and the lead singer the lungs. Participants just need to answer

    four health related questions and their responses will impact upon the band’s performance in

    a variety of unexpected ways; cue guitars turning into dogs, explosions and collapsing drum

    Directed by award-winning director Rob Brandon, the music video is aiming to raise

    awareness of how different lifestyles can affect health and wellbeing. The result is a fun

    music video full of exciting and unusual antics. To create the video, Bupa UK and WCRS

    shot 54 different clips and created 175 individual permutations.

    The pairing comes following new research which reveals that most Brits are clueless about

    what’s actually happening inside their bodies. A recent survey, conducted by Bupa UK, found

    that nearly two-thirds (63%) of the nation don’t know the basic functions of their kidneys, while

    more than two in five (44%) don’t know the basic functions of their lungs.


    Simon Chrisp, General Manager, Sales and Marketing, Bupa UK said:

    “This innovative digital campaign highlights our new health assessments, which are all about

    starting a better relationship with your health. In today’s busy world, these assessments provide

    a chance to stop and take stock of your health and wellbeing. They give you a detailed picture

    of your current health, with guidance on how to move it in the right direction for the future.

    Working with The Futureheads has been fantastic – now I’m looking forward seeing the public

    get involved and create their very own body as a band videos.”

    Tom Crossley, Managing Partner, WCRS adds:

    “We’re really excited by this new and innovative way Bupa are talking to a hard to reach young

    audience who generally don’t even think about the effects their day to day habits have on their

    health. Hopefully if they can see the effects your lifestyle would have on a band they’ll stop and

    consider whether it’s the right time to get a check with Bupa. We’re extremely proud of the

    campaign and had a lot of fun creating the fully interactive experience with The Futureheads, in

    particular the 54 individually crafted music videos”

    The new Bupa campaign launches on Monday 4 April and will be promoted for eight weeks via

    a partnership with digital media website Mashable, as well as a range of other social media,

    blogger outreach and digital advertising activity.

    Test your body’s own performance here: 

    2016-04-11 00:00:00
    McCoy’s hits the screens with £3m ‘When Flavour Calls’ campaign McCoy’s, the number one ridged crisp, is back on TV screens with a new creative, positioning itself as a brand that’s famous for delivering on flavour. To deliver strong cut through and get McCoy’s on consumers’ shopping lists, a heavyweight and targeted £3m marketing campaign is being put behind the launch, including an all-new TV advert titled ‘When Flavour Calls’.

    Live from 18th March, the new advert will communicate McCoy’s superior flavour by showing viewers what would happen if ‘Flavour’ literally were to call, featuring across popular TV networks; ITV, Channel 4, Channel 5; digital channels and online throughout 2016. As well as the heavyweight above the line campaign, McCoy’s will be driving further visibility in-store and in-depot via a raft of eye-catching display solutions. High-impact outdoor advertising describing McCoy’s’ flavour experience will also be unveiled on six sheets nationwide from April 10th.

    Andy Riddle, Branded Sales Director, KP Snacks, says: “McCoy’s is a hugely popular brand with strong heritage. Already worth over £100m , this year we are continuing to ramp up investment in the brand as we look to appeal to a wider population of snackers with our improved and even stronger flavour. Our new TV campaign is a great way to create noise around McCoy’s’ taste credentials, bringing new consumers into the brand and significantly driving overall category sales.

    “Retailers can capitalise on the upcoming mass marketing awareness and really drive growth in their Crisps & Snacks category by stocking a wide range of McCoy’s packs and using our extensive choice of POS to maximise stand-out and visibility in store.”

    The campaign builds on momentum of the brand’s recent product upgrade which is designed to give shoppers an even stronger flavour and an even better texture across the entire McCoy’s range.

    Billy Faithfull, Executive Creative Director, WCRS, says: “When flavour calls, when you need to taste your crisps, I mean really taste them, McCoy’s are top of the pile. They're sharper than a samurai sword in a suit, they've got more sizzle than a King Prawn in a cocktail dress. We're really excited about relaunching the McCoy's brand under this simple proposition; that for people who want flavour in their lives, there's only one brand for them”. 

    2016-03-20 00:00:00
    WCRS LAUNCH NEW MINI CONVERTIBLE WITH ONLINE SHORT FILM WCRS has teamed up with Oscar-winning director Joachim Back to create a short film to launch the new MINI Convertible.

    “This Day Forward" follows the story of Jake, a record label owner who is faced with the decision of whether to sell his business in a million dollar deal, or reject the offer to continue to pursue his dream in the music business. The film’s unique narrative mechanism, which reveals different facets and details of the story step by step, creates suspense to help visualise the implications of Jake’s dilemma. The character of Jake personifies both MINI’s target group’s positive and cosmopolitan attitude to life, and the character of this new car – freethinking and open-minded, with a zest for life.

    Joachim Back’s short film experience made him the ideal creative partner for this project; with his ambitious cinematic aspirations and love of detail, "This Day Forward" goes far beyond the classic promotional film.

    Shot on location in and around Miami and the Florida Keys, the white beaches and palm trees and the multicultural, open-minded city of Miami, align perfectly with the MINI Convertible's positioning of ‘stay open’. The spectator is quickly immersed in a world of bright and vibrant colours, where passion and a positive thinking conquers all. The feel of open-top driving is conveyed with lots of blue sky.

    Watch the film on the campaign website: or on YouTube:

    This film forms part of a wider global campaign which includes press executions, TV, product films, OOH, POS, online and website design.

    Tom Crossley, Managing Partner at WCRS said: ‘‘We’ve created a campaign that reflects both the personality of the new MINI brand as well as the product itself, an iconic Convertible car. We are very proud of the work everyone has put into developing this global 360 campaign.’’ 

    2016-03-07 00:00:00
    Global Launch for the new MINI Convertible WCRS have won a global pitch to create the new campaign to launch the all-new MINI Convertible, building on the WCRS’ decades-long experience with BMW Group. The global campaign champions the all-new MINI Convertible, the second car model launched with MINI’s all new brand identity.

    The integrated campaign will feature a hero Digital Film, TVC, Outdoor, Digital, and Social. WCRS was appointed following a pitch win against three non-UK based European agencies. The global campaign will break in Q1 2016.

    [Tom Crossley, Managing Partner, WCRS]:

    “WCRS were thrilled to be chosen by MINI. It’s an amazing product and brand. The marketing team wants to produce high quality digital first work that people will care about. We are looking forward to the campaign launch next March hugely.” 

    2015-11-12 00:00:00
    SKY TURNS TO MARVEL’S CAPTAIN AMERICA: THE WINTER SOLDIER TO PROMOTE INTERNET SAFETY Today, 21 March– Sky has collaborated with Disney UK and Ireland to use the upcoming release of Marvel’s Captain America: The Winter Soldier to help promote Sky Broadband Shield and to showcase its internet protection. Samuel L. Jackson will be leading the TV campaign which is part of Sky’s wider ambition to raise awareness of the importance of online safety.

    The new TV ad, which was created by WCRS and Sky, will coincide with the release of Marvel’s Captain America: The Winter Soldier, which will be in cinemas from 26 March. The ad airs from today across Sky and terrestrial channels, and will be backed by a fully integrated campaign, including press and outdoor executions which have been created by V3. Creating a campaign across all platforms is the next step in Sky’s approach to help customers protect themselves online; by both providing the tools and then making sure customers are aware that these tools exist.

    Launched last November, Sky Broadband Shield offers internet protection that lets customers filter which websites can be seen in their home and it also defends from unwanted phishing and malware-infected sites. Customers can choose between simple age categories or customise their own. It works across all devices connected to Sky Broadband in the home and is completely free to all Sky Broadband customers.

    The deal was developed by Sky and Disneymedia+, the integrated ad sales, promotions and marketing solutions arm of Disney UK and Ireland.

    Director of Sky Broadband, Lyssa McGowan said “This campaign forms part of the commitment we made at the launch of Sky Broadband Shield to ensure that we continue to promote online safety to our customers. We are really pleased to have collaborated with Marvel to bring this easy to use, free product to life for customers.”

    Barnaby Rothwell, Director, Promotions, Disneymedia+ EMEA: “This campaign is part of our ongoing relationship with Sky and we are sure that audiences will love this new ad. The collaboration is a great example of how our powerful characters and stories can work with brands in a creative way whilst maintaining an element fun.”

    2014-03-21 00:00:00
    NEW ADVERTISING CAMPAIGN FROM SANTANDER TO SUPPORT ‘SIMPLE PERSONAL FAIR’ POSITIONING This Sunday, 9 March Santander will launch its biggest campaign to date to support its new positioning for the bank. It will focus on what Santander believes a bank should be, ‘Simple, Personal, Fair’. The new campaign follows the success of its award-winning 1|2|3 products, which offer customers innovative features such as cashback on everyday spend and interest payments and a simplified product set.

    The integrated campaign, developed for Santander by WCRS and Carat, will launch with a 90” TV commercial this Sunday on ITV. Created by WCRS and directed by Steve Reeves (Another Film company), ‘Three words’ is a collection of vignettes which depicts everyday words being used to describe a variety of people and things, such as a mother, a brother and an athlete.

    The idea is that everything in life can be summed up in three words and that is reflected in Santander’s belief of what a bank should be, ‘Simple, Personal and Fair’. These words have also been worked into much of what Santander bank has been doing over the past 18 months, and will continue to do, in terms of product development and innovation.

    The campaign continues to feature the brand ambassadors Jessica Ennis-Hill, Rory McIlroy and Jenson Button, but in the 90” spot they are used as part of the story, rather than the protagonists, to help build the story and establish the new positioning.

    The TV will be accompanied by product spots led by the three ambassadors as well as a large digital, outdoor, cinema, digital and press campaign, as well as reflected in all branch communications.

    Keith Moor, Chief Marketing Officer at Santander, said: “Customers in the UK have been clear in what they want from a bank and they have been clear about what they expect from us at Santander. We have embraced this challenge and our brand new campaign is about showing customers how we aspire to be Simple, Personal and Fair, showing them we are listening and doing all we can to build a better bank. This campaign will build on the success we’ve had in recent years in growing consumer awareness and confidence in Santander. This confidence is key attracting new customers and developing deep and lasting relationships.”

    Matt Huntingford, Client Director at Carat, said: “Santander had huge success with its 1|2|3 campaign last year, making them the number one challenger to the ‘big 4’ banks. ‘Simple, Personal, Fair’ represents how banking should be and is an evolution of the 1|2|3 campaign.”

    Billy Faithfull, Creative Director, WCRS said: "There's something refreshingly honest about Santander's insistence that everything the organisation does must live up to three words. But it goes well beyond broadcast marketing, Simple Personal Fair is as appropriate for the boardroom as it is the branch. I love ideas that people can get involved with and summing up the things that surround us in three words is a game anyone can play anywhere and apply it to anything. That's a truly viral, interactive idea. So this launch is just the start of what I'm sure will be an enduring campaign that will only continue to show how flexible it is with each iteration, from in-branch pens to twitter posts."

    2014-03-08 00:00:00
    WCRS URGES PEOPLE TO ‘FIND INNER PEACE’ BY DOING THEIR TAX RETURNS Following their appointment by HMRC in May, WCRS has created a print, radio and online campaign to encourage the 10.6 million people required to submit a Self Assessment return for the 2011/12 tax year to file online, and pay the tax they owe, by the 31st January deadline.

    The campaign focuses on the typical feelings that people experience after they have filled in their tax return, often described as having a ‘weight lifted from their shoulders’. It encourages them to, “Do it today, pay what you owe and take a load off your mind”.

    The ads show people from a range of professions enjoying this feeling having completed their tax returns – so much so that they are seen hovering in the Lotus Position. They urge others to get their tax returns done too, so that they can join them in “finding inner peace”.

    The campaign launched on 26th December and features several executions acknowledging the growing feeling of nagging stress and worry, which people may have as the deadline looms.

    2013-01-02 00:00:00