Insights from the agency Arnold

Digiday caught up with Hamm to hear about how he works with brands, how he decides what’s right for him as a pitchman and whether or not he’s seen the Zoomerified Don Draper meme.  read more

Done brilliantly, humour in advertising can lead to global brand awareness and huge acclaim. But if a joke fails to land, it can be disastrous. How can companies navigate the comedy challenge? read more

Ads can be a delightful little tool to provide 30-second bursts of joy, and yet sometimes it seems like the days of hot-pants-wearing businessmen are behind us. “In the same way that we like to be around funny people, we naturally enjoy interacting with funny brands,” Laurent Simon, chief cr… read more

BOSTON (June 14, 2022) – Arnold Worldwide today announced findings from its second annual BrandUP study, which dissects brand momentum across more than 35 categories. The proprietary study of U.S. consumers serves as an objective tool for marketers in their quest to understand brand equity a… read more

In the summer of 2021, Sean McBride, creative chief at Arnold Worldwide, got serious about adding a diverse group of funny people to his staff. He launched the Institute for the Comedically Gifted, a three-month program designed to entice folks with serious comedy chops to the Boston-based a… read more