| Story | Actress, Golden Globe and Emmy award winner Jennifer Coolidge learns you don’t have to be a celebrity or VIP to deserve something special with Discover in an all-new campaign and brand platform, “Especially For Everyone,” launching Monday, October 9. Inspired by the core insight that achieving a brighter financial future starts with believing that’s what you deserve, “Especially for Everyone” is rooted in Discover’s positioning that people should not have to be VIP or pay premium prices to feel cared for by their bank. To creatively hone in on this insight, advertising agency TBWA\Chiat\Day LA set out to partner with someone unexpected, attention-grabbing, and who shares the Brand’s ethos that everyday people deserve better. Enter: Jennifer Coolidge. |