Our creative process is directly tied to our strategic planning process. Our creative is the result of a unique consumer insight and a creative brief that leads the idea generation process. We view the creative process as one that is collaborative and multidisciplinary, taking us not only to an advertising idea, but to a BIG BRAND IDEA that can be taken to all other communications and customer touch points.
This BIG BRAND IDEA is based on a target strategic driver which is defined and isolated by bringing together customer insights relative to the category and product, the target group and the brand. This strategic driver becomes the link among the defined insights to create relevance between the overriding brand essence and our Hispanic target.
Alain Groenendaal (President & CEO):
Alain has worked with local and multinational clients such as McDonald's, Best Buy, Shell, P&G, Citibank, FedEx, Diageo, Gatorade, Walt Disney and Visa while leading projects in the US, Brazil, Chile, Puerto Rico and other international markets. Before joining wing, Alain was most recently the General Manager of la comunidad. a Miami-based creative shop, and before then, he he held several senior roles at Leo Burnett.
Andrew Speyer (VP/Managing Director):
Born in Spain to an Argentine father and raised in Miami. In his close to 15-year career, Andrew has jam-packed his career covering both general market at Crispin Porter + Bogusky and Fletcher Martin Ewing, as well as the Hispanic market at independent agencies such as la comunidad, Zubi, and most recently as the VP/Head of Planning Wing, where he is currently Managing Director.. His thinking has led to successful market strategies and positioning for clients like Ford, Volkswagen, Citibank, JP Morgan Chase, Progressive, Aflac, American Airlines, Olive Garden, Subway, Arby’s, Best Buy, Nordstrom, Diageo, Miller Lite, and DIRECTV.
Favio Uvedo (Chief Creative Officer):
Favio’s 25-year creative career has spanned over two countries, Argentina and the United States. A native of Argentina, he began his creative career as copywriter atthe prestigious Ogilvy & Mather in Buenos Aires. in 2001, he started with John Gallegos the agency that in a just a few years would become the standard bearer of creativity in the US Hispanic Market: Grupo Gallegos. . His work in the United States has won him recognition at D&AD, Cannes Lions, Clio Awards, Effi e, Webby Awards, New York Festival, London International Festival, National Addys, FIAP, El Sol, El Ojo de Iberoamérica and Ad Age Hispanic Awards (three times Bestof Show). In 2002, Favio was elected president of the Creative Circle for the Hispanic Market in the U.S. In 2003, 2006, 2007 and 2009 El Ojo de Iberoamerica elected him Best Creative Director of the US Hispanic Market. And in 2005 he was elected Creative Director of the Year at the Association of Hispanic Advertising Agencies Annual Conference.
Holly McGavock (Director of Planning):
Holly McGavock is a Senior Planner with over 7 years of experience in multiple categories including Spirits, Automotive, Airlines, Retail, CPG, and Pharma. Before joining Wing, Holly worked at on such brands as Target, Ford, got milk? and American Airlines, among others. Prior to entering the field of strategic planning, Holly got her start in the Hispanic space as a marketing associate at Yahoo! en español. In addition to being a planner at Wing, Holly also teaches Hispanic Marketing Communication and Multicultural Marketing courses online for Florida State University students and marketing professionals.
Charles Neugebauer (VP/Director of Account Management):
Born and raised in Southern California, Charles started his career at Grey Advertising in Los Angeles managing brand communications for retail and automotive brands, including initiatives to target the growing Hispanic market.
With family roots in Mexico, Charles has kept his cultural ties to Latin America and has worked for various shops in the region including JWT Mexico where he managed the Ford account, and Leo Burnett Puerto Rico where he went on to become Regional Director for Procter & Gamble in Latin America. Before joining Wing, Charles spent three years at LatinWorks as VP Group Director on General Motors.
His results-oriented approach has contributed to many successful campaigns, strong business results, and industry recognition at major ad festivals including multiple Effies for P&G in Latin America. His team on GM implemented a completely new brand vision for Chevrolet that helped make it the highest growing automotive brand in the US Hispanic market.
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