Havas New York launched an new ad campaign for Air Wick® called “One Square Foot,” which announces the brand’s commitment to restore and protect nature.
One Square Foot celebrates the partnership between Air Wick Scented Oils and World Wildlife Fund, which will reseed 1 billion square-feet of native wildflowers and grassland habitats in the Northern Great Plains over the next three years and encourage consumers to give back to nature by inspiring them to plant one square foot of wildflowers native to their local community.
Havas New York created the national ad spot (click here), which celebrates how small actions can make a big difference in our world in an incredibly unique way:
This campaign help will restore and protect the Northern Great Plains, one of the last remaining regions that still retains much of its original plant and animal life, protects clean water and air, stores carbon, and is home to communities who depend on its health for their livelihoods. Through this ad spot, Air Wick is encouraging consumers to join in and do their part to restore one of the critical components that nature needs to survive by planting wildflowers native to their communities.