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SS+K

New York, United States

Basic Info

Core Competencies: Digital, Mobile, Social Media, Marketing/Creative Services, Experiential, Branded Content/Entertainment, Market Research/Consulting, Public Affairs, Visual/Sound Identity, Strategy and Planning, Political, Institutional/Public Interest/Nonprofit, Entertainment, Travel and Tourism

Founded in: 1993

Employees: 70

Awards: 51

Creative Work: 95

Clients: 19


Contact Information

88 Pine Street 30th Floor
New York New York 10005
United States
Phone: (+1) 212 274-9500
Email:
Website:

Mark Kaminsky

Mark Kaminsky

Co-Founder, Partner

Phone: (+1) 212-419-3362

Rebecca Matovic

Rebecca Matovic

Partner, Strategy + Research

Phone: (+1) 212-419-3338

Rob Shepardson

Rob Shepardson

Co-Founder, Partner

Phone: (+1) 212-419-3343

Lenny Stern

Lenny Stern

Co-Founder, Partner

Phone: (+1) 212-419-3342

Core Competencies: Digital, Mobile, Social Media, Marketing/Creative Services, Experiential, Branded Content/Entertainment, Market Research/Consulting, Public Affairs, Visual/Sound Identity, Strategy and Planning, Political, Institutional/Public Interest/Nonprofit, Entertainment, Travel and Tourism

Founded in: 1993

Employees: 70

Awards: 51

Creative Work: 95

Clients: 19

SS+K

88 Pine Street 30th Floor
New York New York 10005
United States
Phone: (+1) 212 274-9500
Email:
Website:
Mark Kaminsky

Mark Kaminsky

Co-Founder, Partner

Phone: (+1) 212-419-3362

Rebecca Matovic

Rebecca Matovic

Partner, Strategy + Research

Phone: (+1) 212-419-3338

Rob Shepardson

Rob Shepardson

Co-Founder, Partner

Phone: (+1) 212-419-3343

Lenny Stern

Lenny Stern

Co-Founder, Partner

Phone: (+1) 212-419-3342

SS+K Leadership and Team Members

Lenny Stern

Lenny Stern

Co-Founder, Partner

Phone: (+1) 212-419-3342

Lenny, who comes from the hard-scrabble streets of Queens, started his career in the competitive, zero-sum world of politics. His background instilled a unique approach he still uses today: Define yourself. Define who you're for. Define the competition. Define the stakes. Engage, don't simply communicate! As one of the co-founders of SS+K, his passion is developing creative solutions to guide organizations through moments of change and challenge--whether it’s re-establishing iconic brands, launching new ones, helping insurgents disrupt an existing category or helping organizations stand for important issues.

Lenny has guided relaunches of brands like Delta, Wells Fargo, Pfizer, Time Warner Cable, Travelers, Comcast and GM, while his work creating new brands for TiVO, Chevy Volt, Fresh Direct, Honest Tea, Kraft MiO and Jet.com has helped numerous Davids go up against category Goliaths in tough competitive markets.

His expertise in connecting with the fickle, digitally native Millennial generation has produced iconic work across both brands and non-profits, from Allstate to Kraft, to Smile Train and the LiveStrong Foundation, along with President Obama's 2008 and 2012 campaign as the youth agency of record. Additionally, he oversaw SS+K's exclusive partnership with Creative Artists Agency (CAA, the worlds largest talent and sports agency) developing CAA Marketing, a division focused on injecting brands into popular culture.

Lenny, a self-proclaimed recovering lawyer, has been a visiting professor at Yale School of Management for the past ten years, and sits as a National Board member of Communities in Schools (CIS), the nation's largest and most effective drop-out prevention organization.

He lives in Chappaqua, New York with his wife Lauren and is the proud father of three daughters. He is a good skier, a passionate-but-challenged golfer, and was a really bad college ice hockey goalie. 

Rob Shepardson

Rob Shepardson

Co-Founder, Partner

Phone: (+1) 212-419-3343

As one of the founders of SS+K, Rob has spent over 25 years working in advertising, marketing and brand consulting. Rob has lead the firm’s work for a diverse set of clients, including HBO, The New Yorker, Starbucks, President Obama’s campaigns in both 2008 and 2012, General Electric, College Board, Mark Zuckerberg’s FWD.us, First Lady Michelle Obama’s anti-childhood obesity campaign, Let’s Move!, MSNBC, LiveStrong, Microsoft, the Bill & Melinda Gates Foundation, and many others.

In the spring of 2014, President Obama appointed Rob to the President’s Council on Fitness, Sports and Nutrition. Drew Brees and Dominique Dawes co-chair the Council. Other members include Billy Jean King, Alonzo Mourning, Jason Collins, Misty Copeland and Michelle Kwan. Rob is a member of the Council on Foreign Relations. He is a member of the New York advisory board of Enterprise Community Partners, a founding board member of Business Forward, and on the advisory boards of Hip-Hop Public Health and Share Our Strength’s No Kid Hungry campaign.

Rob taught a graduate-level course on health issue advocacy at Columbia University’s Mailman School of Public Health. He currently is on the advisory board of the Center for Health Communication at Harvard’s School of Public Health. Rob has a Master’s degree in Public Policy from Harvard University’s John F. Kennedy School of Government. He holds a B.A. from Franklin and Marshall College, where he graduated with a double major in government and biology. At F&M, he was a four-year starting quarterback and Academic All-American. He was inducted into F&M’s Athletic Hall of Fame in 1990. 

Mark Kaminsky

Mark Kaminsky

Co-Founder, Partner

Phone: (+1) 212-419-3362

Mark is a failed historian and a successful communications consultant. In the latter capacity, Mark has helped to create attention-getting, memorable campaigns for a variety of clients, including recent efforts for Delta, Wells Fargo and E*Trade. His team’s “Most Honest City in America” for Honest Tea won a Gold Lion at Cannes in 2011. ”Don’t Forget Ed,“ a campaign for the College Board during the 2012 Presidential election campaign, included The New York Times-covered installation on the National Mall featuring 857 empty desks to represent the number of high school students who drop out every hour of every school day. He led a campaign for the Environmental Defense Fund featuring Mayor John Fetterman of Braddock, PA, to pass environmental legislation in the U.S. House, and the “This is Public Health” campaign to promote awareness of public health schools. Mark’s also worked with Subway, Pfizer, Audi, US Fund for UNICEF, Time Warner and Microsoft.

Prior to starting SS+K with his friends Lenny and Rob, Mark worked at agencies you’ve probably never heard of because they were devoured by soulless holding companies years ago. During that time, he worked with American Express, American Airlines & Morgan Stanley, among others. As a communications advisor to the Russian Ministry of Privatization (GKI) in 1993, he worked on a campaign to promote economic and political reform in the former Soviet Union. A communist-affiliated newspaper outed Mark as an American spy, a charge he has yet to deny. 

Rebecca Matovic

Rebecca Matovic

Partner, Strategy + Research

Phone: (+1) 212-419-3338

As a partner at SS+K, Rebecca Matovic heads up the strategy, planning, and research group for the social engagement and strategic communications firm. Since joining SS+K in 1995, Rebecca has played a vital role guiding strategic development and messaging for clients including Chevrolet, General Motors, Allstate, the Blue Cross Blue Shield Association, Citibank, and Time Warner Cable. She has also worked with issue oriented clients such as Let’s Move! (the First Lady’s anti-childhood obesity initiative), the Lance Armstrong Foundation, the Environmental Defense Fund, and the Bill & Melinda Gates Foundation.

Prior to joining SS&K, Rebecca worked at KRC Research and Consulting, a division of the Sawyer/Miller Group, where she managed research in the areas of corporate communications, marketing, public policy, and international economic development. She specialized in addressing the challenges created by rapid political, regulatory, and economic change. Corporate clients included Prudential Securities, Liberty Mutual Insurance, and NYNEX. Public policy clients included the United States Agency for International Development (USAID), George Soros’s Open Society Foundation, and the governments of Bolivia and Colombia.

Rebecca also has extensive experience in politics, having done polling for several presidential campaigns in Latin America, as well as for candidates for national, state and local offices in the United States. She holds a bachelors degree in physics from Harvard University. 

Bobby Hershfield

Bobby Hershfield

Partner, Chief Creative Director

Phone: (+1) 212-419-3382

Bobby is Partner/Chief Creative Officer at SS+K. Previously he spent five years at Mother, where he worked on Dell, JCPenney, Tanqueray, CNN, Target and Johnson & Johnson brands, including Bengay, K-Y and Rembrandt. He worked on the Target Fashion Spectacular which won a Gold Lion and was named by TED as “one of the ten ads worth spreading,” and Target’s Missoni effort, “Little Marina,” which was named Best In Show by the One Show. His CNN ad was read live on the air the day of the 2008 Presidential election. And his work on K-Y led to an increase in sales of EPT pregnancy tests.

Prior to Mother, Bobby worked at Ogilvy & Mather on Yahoo! and IBM, where he developed the ongoing multi-continent mid market campaign.

Bobby started his copywriting career at Wieden + Kennedy where he worked on ESPN, Sega and Brand Jordan. Highlights include having his first commercial directed by Albert Brooks, developing multiple rounds of Sports Center spots, launching ESPN’s first college network, ESPNU, and creating and developing Sega’s Beta-7 campaign, named by Advertising Age as “one of the best campaigns of the decade.”

His work has been honored by TED, the One Show, the Clios, including the Grand Clio, D&AD, Cannes, the Art Director’s Club, Advertising Age, Communication Arts, the Andy’s, and AICP.

He is a graduate of the University of Michigan, has written an unpublished novel, performed standup comedy and is currently taking banjo lessons. He loves television, Boston and Cleveland sports and celery. 

Brad Kay

President, Partner

Phone: (+1) 212-419-3351

Brad is a Partner and the President of SS+K. This is Brad’s second tour of duty with the firm. He first joined SS+K in 1994 and stayed through 1998. Since rejoining the firm 5 years ago, Brad’s focus has been on SS+K’s go-to-market strategy and offering including the development of a robust digital and social competency, business and corporate development, operations, and talent acquisition and retention. Brad advises management teams from global brands to early startups on how to market in a social world now defined by highly networked, empowered audiences.

He’s been the lead partner for key strategic client relationships including Brinks, Chevy, E*Trade, and Kraft among others. Since his return, Brad and his partners have generated year-over-year double-digit growth in revenue and profit and added top-tier clients like E*Trade, Fresh Direct, HBO, Jackson-Hewitt, Starbucks, The New Yorker and Wells Fargo. SS+K is probably best known for its award-winning work for HBO, Honest Tea, President Obama’s 2008 and 2012 campaigns and Lance Armstrong’s Yellow Wristband. The firm's recent momentum has been punctuated by a host of awards from Cannes Gold and Silver Lions to One Show Pencils.

Brad currently serves as an Agency Advisory Board member for the IAB. He’s judged the Clio and Effie Awards, been a speaker at Cannes Lions and Brazil’s “Mais” Account Planning Conference and featured in Departures Magazine as one of the advertising industry’s new Mod Men. He’s also written columns for Adweek, MediaPost and The Hub. 

Kate Rothen

COO, Partner

Phone: (+1) 212-419-3360

Kate is a Partner and Chief Operating Officer at SS+K. As COO, she’s responsible for translating SS+K’s mission into action, and generally managing the happy chaos of the agency. Among many projects at SS+K, Kate has helped to mobilize the youth vote for President Obama [twice], devised strategies to get Americans plugged into the electric car for Chevrolet, and advised Starbucks with their groundbreaking corporate reputation initiatives.

Along the way, she served as SS+K’s Head of Account Services and first Director of Social Media. In 2011, Kate was selected by The Impact Center as a Women’s Leadership Fellow. She sits on the Board of the City College of New York’s Branding and Integrated Communications Master’s degree program, where she has also taught.

Before joining SS+K in 2005, Kate worked through the ranks in the PR and public affairs world handling economic development for the Dutch government at Ruder Finn, helping launch Splenda at RF Binder Partners, and helping Airbus speak American (and vice versa) at AGG International. Kate is a graduate of Amherst College, where she learned good English and bad French.