Basic Info

Core Competencies: Digital

Founded in: 1975

Parent Company:

Employees: 574

Awards: 20

Clients: 78

Contact Information

1 Dag Hammarskjold Plaza
New York New York 10017
United States
Phone: (+1) 212 605-7000

Contact this company


1 Dag Hammarskjold Plaza
New York New York 10017
United States
Phone: (+1) 212 605-7000

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About the Agency Initiative

Initiative is a global communications network. We believe in four basic principles that guide everything we do. In today’s ever-changing world:

We are brave in tackling our clients' most serious issues
We are decisive with our insights, opinions and recommendations
We are fast and responsive to the changing world of business
We make the complex simple by applying clarity and focus to things that really matter

We aim to strip away the unnecessary layers of marketing complexity with an eye always on getting closer to our client’s customer. This approach is reflected in our talented and determined people, in our tools, throughout our processes and in our conduct.

Initiative is owned by the Interpublic Group (NYSE: IPG) and is a global network within the company’s IPG Mediabrands unit. Initiative employs more than 2500 talented professionals, working in 90 offices across 75 markets worldwide.

Our comprehensive range of media communications services include: insight and strategy, communications planning, media planning and buying, digital communications solutions, content creation, social media and community management, search, analytics and evaluation and accountability services. 


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Philosophy & Competitive Advantages

Initiative. It's so much more than our name. It's the DNA that runs through our company. It's the insights, ideas, innovations and enterprise that enable us to design and deliver the most effective communications for growing our clients' brands. Our media buying expertise is unsurpassed, and our size and scale enable us to provide our clients with unrivaled leverage in the marketplace. We have the insights and experience to provide the leadership and strategic vision our clients need to meet their diverse and complex communication goals. At Initiative, we expect more out of everything we do in order for our clients to succeed. And we expect to deliver more – we take a broader perspective, we actively and openly collaborate and we go the extra mile.

Network Description

Initiative is one of the world's leading independent media services companies. The company brings together an unparalleled capital of media expertise, global research and technology to deliver effective media communications solutions for marketers to grow brands and build business. Initiative manages media planning and buying for numerous leading corporations including Bayer, Calvin Klein (UCI), Continental Tyres, Dixons, Ferrero, France Telecom, Johnson & Johnson, Patek Philippe, Powergen, PricewaterhouseCoopers and Ricoh. Globally, the company operates 95 offices in 58 markets on six continents. Initiative is a member of the Interpublic Group of Companies.

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