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Philosophy & Competitive Advantages
Our mission to help a handful of great clients take their brands to extraordinary levels. Two decades ago Howard, Merrell & Partners set out on a strategic path to evolve a “higher order branding” model that treats brand equity as a balance sheet asset, and branding as a financial issue -- not just an advertising issue.
This new model addresses the fundamental questions facing every brand marketer: (1) “Where is there a business for the brand?” and (2) “How do we make the right people care about the brand?
This approach is fueled by a culture that celebrates rigor of analysis, emotive creative that creates empathy for the brand and, ultimately, doing the right thing for the client and their customers.
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