Contact Information

8521 Six Forks Road 4th Floor
Raleigh North Carolina 27615-2941
United States
Phone: (+1) 919 848-2400

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Basic Info

Founded in: 1979

Employees: 45

Clients: 10

Howard, Merrell & Partners

8521 Six Forks Road 4th Floor
Raleigh North Carolina 27615-2941
United States
Phone: (+1) 919 848-2400

Jim Cobb

President/CEO

Phone: (+1) 919 844 2711

Bruce Hall

SVP, Research/Consumer Insights

Phone: (+1) 919 844-2724

Donna Mercer

COO, SVP of Media Assets

Phone: (+1) 919 844-2739

Stephanie Styons

SVP, Public Relations

Phone: (+1) 919 844 2775

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About Howard, Merrell & Partners

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Languages

English
Philosophy & Competitive Advantages
Our mission to help a handful of great clients take their brands to extraordinary levels. Two decades ago Howard, Merrell & Partners set out on a strategic path to evolve a “higher order branding” model that treats brand equity as a balance sheet asset, and branding as a financial issue -- not just an advertising issue.

This new model addresses the fundamental questions facing every brand marketer: (1) “Where is there a business for the brand?” and (2) “How do we make the right people care about the brand?

This approach is fueled by a culture that celebrates rigor of analysis, emotive creative that creates empathy for the brand and, ultimately, doing the right thing for the client and their customers.
Network Description
The company is perhaps independent. If not, it can be edited here Edit
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