Durham, United States

Contact Information

318 Blackwell Street
Durham North Carolina 27701
United States
Phone: (+1) 919.313.4024

Basic Info

Core Competencies: Full Service, Digital, Experiential, Market Research/Consulting, Media Buying/Planning, Design, Strategy and Planning

Founded in: 1969

Employees: 285

Awards: 308

Clients: 21


318 Blackwell Street
Durham North Carolina 27701
United States
Phone: (+1) 919.313.4024

About McKinney

McKinney is a modern integrated agency dedicated to discovering and unleashing untapped potential for our people, our clients, and the world around us. In 2022, McKinney was ranked a top creative agency by Adweek, a top media group by Campaign and - with the recent addition of August United - a top influencer agency by Influencer Marketing Hub.

We were founded 54 years ago by Charles McKinney in Durham, NC, who believed that a world-class agency off Madison Avenue would bring a unique perspective to clients. And though we’ve grown and added offices in Dallas, Los Angeles, New York, and Phoenix that belief — and the culture that it fosters — still holds true.

Working seamlessly across all of our offices, we assemble teams tailored to the task at hand, not according to where our people sit. But no matter where you look, you'll find a group of creatively driven, passionate people using their Smarts & Hearts™ to uncover simple human insights that we then bring to life through compelling brand stories and experiences.

We’ve been recognized by Cannes Lions, Effies, The One Show, D&AD, ANDY, CLIO, LIA, the Shortys, and The Webby Awards, among others. Our client roster includes Blue Diamond Growers, Pampers, Little Caesars, Stop & Shop, Crocs, ESPN, Samsung, Columbia Sportswear, Sherwin-Williams, and Choice Hotels International, as well as pro bono clients Urban Ministries of Durham and the Ad Council. For more information, visit 


Philosophy & Competitive Advantages

In an increasingly cluttered and complex world, clients come to McKinney for ideas born from simple human insights.

They’re big, media-agnostic, and grounded in strategies that solve business problems.

Simplicity stands out when juxtaposed against everything else that’s out there.

We’re living in a tech explosion, but we’re still in the business of relating to human beings and what they really care about.

Our industry misuses and overuses this term. We like the way it’s defined here. Insights take what’s true and add a perspective or connection that instantly feels fresh, newly discovered, relatable, and essential. And the great thing for brands, especially those that are outspent, is that insights are both democratic and a great equalizer. 

Network Description

McKinney operates independently as an affiliate agency of the Seoul, South Korea- headquartered Cheil Worldwide Network. Although McKinney has capabilities to service our global clients, the Cheil network gives us additional access to the reach and resources of 53 offices in 44 countries. 

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