We believe that brands are built off the back of consumers’ experiences. It’s not just what we say, rather it’s how we behave and the impact that this has on consumers’ lives that defines their view of a brand.
This belief forms the basis for the M&C Saatchi Group - a confederation of 10 specialist agencies, with different centres of gravity, focused on engaging consumers at each point they encounter a brand. The strength of the Group lies in our centralised Creative, Strategy & Production units and the operating system, which seamlessly brings those teams together. The result, a brand which is stronger than the sum of its parts.
Simplicity. It is at the heart of everything we do.
It is easier to complicate than simplify.
Yet simple messages enter the brain quicker and stay longer. Brutal Simplicity of Thought is therefore a painful necessity. It is also our one guiding principle.
We believe things work better when you work together as a group.
Forget job titles and hierarchies, we think that getting the smartest people together and working collectively to co-create solutions to our briefs, leads to bigger, brighter and ultimately more effective campaigns.
That’s not to suggest that we throw process out the window or that specialist skills are defunct – the opposite, in fact, is true. We work tirelessly to harness the wealth of skills and experience we have within the building, setting the platform for agile collaboration and collective intelligence.
Part of the M&C Saatchi global network that comprises 27 offices in 18 countries.
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