We believe two things separate us from others. The first is our focus on creating the world’s most compelling commercial content—and that means work that changes behavior. Everybody talks about doing great work, our standing as Cannes Network of The Year for the last two years, and winning the Gunn Report in 6 of its 10 years is proof that we’re serious.;We’re also relentless reductionists. The world is full of complicators, our job is to quickly shed what’s extraneous and get to what’s really important.;Which is why this answer is only 96 words instead of the 250 you gave us.
Philosophy & Competitive Advantages
With companies throughout Australia and New Zealand working in nearly every category of communications, our team is united by the belief that only one thing matters: The Work. The Work. The Work. That is why we have become the biggest agency group in Australasia, why we win so many awards and above all, why we can attract and hold on to the very best people in the business.
Our Company's purpose is to run a successful and growing advertising and communications group - controlled in Australasia - but operating as part of the world
that has family values of integrity, hard work and fun
that encourages people to give of their best and then recognises their efforts
that has a total commitment to the quality of the creative product
that wins the respect of clients for the contribution we make to their business
that works hard to be profitable, because it is essential for our future.
The company is perhaps independent. If not, it can be edited hereEdit