| Title | Nissan GT-R Nismo RFT Teaser |
| Agency | Juniper Park\TBWA |
| Campaign | NFT Auction |
| Advertiser | Nissan Motor Corp. |
| Brand | Nissan GT-R NISMO |
| Date of First Broadcast/Publication | 2021 / 9 |
| Business Sector | Automotive |
| Story | Nissan Canada is auctioning off a one-of-a-kind work of digital art by Canadian artist Alex McLeod, inspired by the brand’s iconic GT-R sports car with the reserve price set at CA$280,000 (USD $220,000). And it’s not just NFT that’s behind the staggering price tag, it’s because it also comes with the keys to an actual 2021 GT-R NISMO Special NFT Edition. The car itself is already extremely limited, and now that it comes with its own NFT, it’s officially a 1 of 1. Collectors and car enthusiasts will have to bid on the NFT to get behind the wheel and all profits received by Nissan Canada above the CA$280,000 reserve price will be donated to one of Nissan’s charity partners following the auction. The highest bidder will receive the digital rights to the NFT and the keys to the special edition vehicle once it arrives in Canada later this fall. |
| Media Type | Digital |
| Length |