|Advertiser||Hyundai Motor Group|
|Date of First Broadcast/Publication|
|Story|| THE CHALLENGE|
We set out to transforming the Genesis.com website from a static marketing tool into a dynamic digital platform. The new 3D configurator breaks traditional Build Your Own rules with its groundbreaking and immersive web experience. The new Automotive Real-time 3D Configurator is entirely web-based, it is easily accessible on any computer and mobile device, with no need to install any plug-ins, software or download any application.
A groundbreaking and deeply immersive experience. Our users will be able to dive deep into
the configurator experience, featuring a full CG environment and real-time visualization.
Streamlined, intuitive design allows users to explore the possibilities of
Genesis through personalization, vehicle comparison, pricing and ease of navigation.
|Result|| We launched the G70 configurator Nov 30th and since have been receiving rave reviews. |
Users are most impressed with the 3D graphics, ability to see all angles of the car and how innovative and fun the experience is. Additionally, the new configurators launch had a positive impact on Genesis.com, and the new configurator had brought positive changes in site visits, overall site leads, and G70 leads.
|Media Type||Web Site|