| Title | Genesis Configurator |
| Agency | INNOCEAN USA |
| Campaign | Genesis Configurator |
| Advertiser | Hyundai Motor Group |
| Brand | Genesis |
| Date of First Broadcast/Publication | 2018 / 12 |
| Business Sector | Automotive |
| Story | THE CHALLENGE We set out to transforming the Genesis.com website from a static marketing tool into a dynamic digital platform. The new 3D configurator breaks traditional Build Your Own rules with its groundbreaking and immersive web experience. The new Automotive Real-time 3D Configurator is entirely web-based, it is easily accessible on any computer and mobile device, with no need to install any plug-ins, software or download any application. OUR SOLUTION A groundbreaking and deeply immersive experience. Our users will be able to dive deep into the configurator experience, featuring a full CG environment and real-time visualization. Streamlined, intuitive design allows users to explore the possibilities of Genesis through personalization, vehicle comparison, pricing and ease of navigation. |
| Result | We launched the G70 configurator Nov 30th and since have been receiving rave reviews. Users are most impressed with the 3D graphics, ability to see all angles of the car and how innovative and fun the experience is. Additionally, the new configurators launch had a positive impact on Genesis.com, and the new configurator had brought positive changes in site visits, overall site leads, and G70 leads. |
| Media Type | Web Site |
| Length |