Lucky Generals Insights

To demonstrate how Taylors' family values deliver a higher quality product, Lucky Generals has created a master brand platform called “It takes a big family to make great coffee”. Because when it's family, it matters more. read more

When it comes to mental health, the first step to healing is talking, and getting started can be the hardest part. In honor of World Mental Health Day, we are talking a look at campaigns from the ACT Responsible collection that champion self-care and mental health resources. read more

In its debut work for Princes, Lucky Generals has unveiled a new brand platform showing how Princes Tuna is naturally packed full of good stuff (Princes tuna is high in protein), but crucially, is also delicious on top of a spud. read more

Napolina is not humble about its ingredients. And if you were to be walking past Elephant and Castle this week you’d be served that message Monte Bene. read more

The Guardian today launches a new global marketing campaign – ‘Not for sale’ – emphasizing the Guardian's unique ownership model and strong tradition of robust, editorial independence. read more

  The campaign introduces a new creative platform and campaign line “This is inner peace”, which looks to reinforce Ring’s position as a leader in the home security space and create more awareness around its full range of innovative products. read more

It’s Yorkshire Day. And what better way for Yorkshire Tea to celebrate (and help hikers up on the Yorkshire Dales) than to introduce Yorkshire’s newest hero, Archie? read more

  Co-op has taken a distinctly different direction with its latest brand campaign to support its membership proposition and the launch of Member Prices, in a move designed to bring a disruptive and playful approach to a busy and competitive advertising environment. read more

This year Lucky Generals and Yorkshire Tea have taken a holiday from Yorkshire to go and do Ibiza “proper” by writing and producing a proper summer dancefloor banger. read more

Passionate about leading with empathy, Cressida Holmes-Smith, Managing Director at Lucky Generals, delineates the inclusive approach Lucky Generals takes to supporting their employees who are parents and portraying parenthood in advertising. read more