Title | The Ravi Superstar |
Agency | Havas Middle East |
Campaign | The Ravi Superstar |
Advertiser | adidas |
Brand | adidas |
Date of First Broadcast/Publication | 2022 |
Business Sector | Sportswear |
Philosophy | Instead of partnering with artists or musicians that represented this diverse community, we collaborated with the one place that has been their sense of home for 42 years. A little restaurant called Ravi. We turned this four-decade old local Dubai restaurant into a global pop culture phenomenon by redesigning the iconic adidas Superstar sneakers to create the SUPERSTAR RAVI's. |
Media Type | Case Study |
Length | |
General Manager | Dana Tahir |
Executive Creative Director | Joao Medeiros |
General Manager | Fabio Silveira |
PR Agency | RED HAVAS |
Senior Communications Director | Razan Karim |
Senior Communications Executive | Sandra Jarjoura |
Creative Director | Rusty Beukes |
Creative Director | Anshuman Bhattacharya |
Associate Creative Director | Moemen Metwally |
Art Director | Alicia McBride |
Videographer | Ahmed Raslan |
Editor | Misk Al Fekaiki |
Production | William McFadden |
Production Company | Sweetwater |
Production | Jakke Debruyne |
Production | Rebecca White |
Production | Dexter Castaneda |
Production | Usman Saleemi |
Production | Mais Hadidi |
Production | Akhil Sutar |
Advertising Manager | Vicki Fitzsimons |
Advertising Manager | Freddy De Brou |
Advertising Manager | Scarlett Engineer |
Advertising Manager | Brandon Maben |
Advertising Manager | Michele Khoueis |
Advertising Manager | Chris Smith |
Advertising Manager | Robert Mayuga |