TitleThe 54-Second Watch (118s)
Campaign The 54-Second Watch
Advertiser Fondation Emergence
Brand Fondation Émergence
Date of First Broadcast/Publication 2023
Business Sector Human Rights
Story Around the world, LGBTQ+ people face daily violence. But the statistics paint an even darker picture. Intolerance kills. Abuse and discrimination lead to suicides and murders, cutting average life expectancy by years. To denounce this injustice, we designed an object just as unfair, a watch that loses a decade oven one lifetime. Removing 6 seconds every minute: The 54 second watch. Ten copies were engineered in Switzerland by assembling custom high precision movements. The watch was featured in print and out-of-home advertising using press photos of violence against LGBTQ+ people.
Media Type Branded Content

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