| Title | Microsoft New Product Launch Campaign |
| Agency | AJ Marketing |
| Campaign | Microsoft New Product Launch Campaign |
| Advertiser | Microsoft |
| Brand | Microsoft |
| Posted | May 2023 |
| Business Sector | Consumer Electronics & Audio-Visual |
| Story | Countries: Korea, Malaysia. Singapore. Thailand Marketing Channels: YouTube, TikTok, Instagram Media Type: Premium Lifestyle, IT/Tech Reviewer, Visual Artist Content Type: Long dedicated videos and short videos |
| Philosophy | Collaborating with Computer Reviewer, IT Specialist, Premium Lifestyle, Visual Art Influencers who are Key Opinion Leaders in their countries.Highlighting Microsoft Surface as the most Adaptable Hardware for remote working, travel working, and office working.Demonstrating Creative and Professional Excellence that can be achieved with Microsoft Surface.Summarizing Microsoft Surface family as Powerful, Easy to Use, Reliable |
| Problem | Microsoft would like to position their latest Microsoft Surface as the best product of choice in delivering creativity and professional through creative content marketing. |
| Result | Impressions: 900,000 Views: 550,000 Engagement Rate: 5% |
| Media Type | Social Media |
| Market | South Korea, Malaysia, Thailand |