| Title | The Fraud |
| Agency | LOLA MullenLowe |
| Campaign | Stick to the Original |
| Advertiser | Unilever |
| Brand | Magnum |
| Date of First Broadcast/Publication | 2024 / 1 |
| Business Sector | Ice Cream |
| Story | The film tells the story of a woman who discovers that her partner has been buying fake Magnum ice creams all along. And from there, everything falls apart. |
| Problem | Magnum, the classic stick ice cream born in 1989, is launching a new campaign that addresses its copycats with humor. As consumers began referring to Magnum imitations as 'Magnum-like' ice creams, the brand saw an opportunity to showcase why only Magnum is “like Magnum”. |
| Media Type | Television |
| Length | |
| Market | United Kingdom |
| Chief Marketing Officer (CMO) | Julien Barraux |
| Vice President (VP) | Benjamin Curtis |
| Marketing Manager | Denise van Strien |
| Global Brand Manager | Matteo Mozetic |
| Brand Manager | Denis Antonius |
| Digital Lead | Sara Paixão |
| Digital Brand Manager | Ying Hu |
| Creative Director | Jorge Zacher |
| Creative Director | Kevin Cabuli |
| Creative Team | Augusto Callegari |
| Creative Team | Pedro Mezzini |
| Design Director | Yan Graller de Oliveira |
| Art Director | Alan Chung |
| Designer | Alan Chung |
| Executive Creative Director | Tomás Ostiglia |
| Managing Director | Tom Elliston |
| Account Director | Catalina Aguirre |
| Account Supervisor | Cristina Panea |
| Account Executive | Sofía Perez |
| Strategic Planning Director | Camilla Facin |
| Head of Production | Felipe Calviño |
| Producer | Marina Saro |
| Strategy Lead | Bruno Yanagui |
| Production Company | Proppa |
| Director | Martin Werner |
| Executive Producer | Pablo Martinez |
| Producer | Cristina San Cayo |
| Assistant Director | Carlos Santana |
| Director of Photography (DOP) | Nicolaj Bruel |
| VFX Lead | Jonas Drehn |
| Wardrobe Stylist | Melanie Buchhave |
| Casting Director | Edu Prado |
| Casting Director | Esther Cocero |
| Casting Director | Ditte Kiel |
| Production Designer | Peter Grant |
| Make-Up Artist | Manel Rosa |
| Editor | Rasmus Nyholm Schmidt |
| VFX Coordinator | Pau Costa |
| Production Manager | Vanessa Merino |
| Production Coordinator | Carmen Ponte |
| Steadicam | Karsten Jacobsen |
| Home Economist | Toni Krank |
| Production Assistant | Cristina Barrios |
| Production Assistant | Cristina Alcázar |
| Talent Coordinator | Maria Angeles Picon |
| Post Production | Bacon X |
| VFX Company | Bacon X |
| VFX Lead | Jonas Drehn |
| Executive Producer, VFX | Eliana Carranza-Pitcher |
| HOP | Cilie Kragegaard |
| VFX Producer | Lars Wagner |
| VFX Producer | Lorène Lescanne |
| Compositor | Thomas Banner |
| Compositor | Kai Hauswirth |
| Compositor | Jacob Carlsson |
| Colorist | Sam Gilling |
| Compositor | Ivan Lindfors |
| Conform Artist | Søren Knudsen |
| Conform Artist | Oliver Wozny |
| Music | Big Sync Music |
| Music Creative Director | Justin |
| Music Supervision | Alicia Leinot |
| Music Supervision | Calum Price |
| Music Producer | Silva Screen |
| Sound Design and Mix | Ballad |
| Sound Designer | Adrian Aurelius |
| Mixer | Adrian Aurelius |
| Executive Music Producer | Gregers Mærsk Møller |