2023 Spikes Asia Award Winners

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2023 Spikes Asia - Effectiveness Grand Prix - Market > Single Market
Creative Effectiveness

Make Lamb, Not Walls

AGENCY: The Monkeys
BRAND: Australian Lamb
CATEGORY: Market > Single Market
AWARD: Effectiveness Grand Prix
ADVERTISER: Meat and Livestock Australia

2023 Spikes Asia - Grand Prix - Branded Content & Entertainment > Branded Content & Entertainment Film
2023 Spikes Asia - Grand Prix - Health & Wellness: Awareness & Advocacy > Brand-led Education & Awareness
2023 Spikes Asia - Grand Prix - Copywriting > Packaging Design
Industry Craft

Rejected Ales

AGENCY: Howatson+Company
BRAND: Matilda Bay
CATEGORY: Copywriting > Packaging Design
AWARD: Grand Prix
ADVERTISER: Matilda Bay

2023 Spikes Asia - Grand Prix - Innovation > Brand Strategy & Experience
Innovation

Dear My Hero - Hydrogen Garbage Truck

AGENCY: INNOCEAN
BRAND: Hyundai
CATEGORY: Innovation > Brand Strategy & Experience
AWARD: Grand Prix
ADVERTISER: Hyundai Motor Company

2023 Spikes Asia - Grand Prix For Good - Grand Prix for Good > Grand Prix for good
Grand Prix for Good

Lack of Consent

AGENCY: TBWA\Sydney
BRAND: Consent Labs
CATEGORY: Grand Prix for Good > Grand Prix for good
AWARD: Grand Prix For Good
ADVERTISER: Consent Labs

2023 Spikes Asia - Grand Prix - Data > Data-driven Targeting
Direct

Welcome to Flipvertising

AGENCY: CHEP Network
BRAND: Samsung Galaxy Z Flip4
CATEGORY: Data > Data-driven Targeting
AWARD: Grand Prix
ADVERTISER: Samsung

2023 Spikes Asia - Grand Prix - Strategy & Techniques > Data-enhanced Creativity
2023 Spikes Asia - Grand Prix - Excellence in Entertainment > Brand Integration & Sponsorships / Partnerships for Branded Content
2023 Spikes Asia - Grand Prix - Excellence in Music > Use of Original Composition
Music

Journa-Rhythm

AGENCY: TBWA\HAKUHODO
BRAND: The Asahi Shimbun
CATEGORY: Excellence in Music > Use of Original Composition
AWARD: Grand Prix
ADVERTISER: Asahi Shinbun Publishing Company

2023 Spikes Asia - Grand Prix - Form > Video / Moving Image
Digital Craft

The First Digital Nation

AGENCY: The Monkeys
BRAND: Tuvalu
CATEGORY: Form > Video / Moving Image
AWARD: Grand Prix
ADVERTISER: The Government Of Tuvalu

2023 Spikes Asia - Grand Prix - Excellence: PR Craft > Public Affairs & Lobbying
PR

The First Digital Nation

AGENCY: The Monkeys
BRAND: Tuvalu
CATEGORY: Excellence: PR Craft > Public Affairs & Lobbying
AWARD: Grand Prix
ADVERTISER: The Government Of Tuvalu

2023 Spikes Asia - Grand Prix - Form > Video / Moving Image
Digital Craft

The First Digital Nation

AGENCY: The Monkeys
BRAND: Tuvalu
CATEGORY: Form > Video / Moving Image
AWARD: Grand Prix
ADVERTISER: The Government Of Tuvalu

2023 Spikes Asia - Grand Prix - Excellence: PR Craft > Public Affairs & Lobbying
PR

The First Digital Nation

AGENCY: The Monkeys
BRAND: Tuvalu
CATEGORY: Excellence: PR Craft > Public Affairs & Lobbying
AWARD: Grand Prix
ADVERTISER: The Government Of Tuvalu

2023 Spikes Asia - Grand Prix - Print & Publishing: Sectors > Consumer Goods
Print & Publishing

Kitchen

AGENCY: Ogilvy Thailand
BRAND: IKEA
CATEGORY: Print & Publishing: Sectors > Consumer Goods
AWARD: Grand Prix
ADVERTISER: IKEA

2023 Spikes Asia - Grand Prix - Print & Publishing: Sectors > Consumer Goods
Print & Publishing

Living Room

AGENCY: Ogilvy Thailand
BRAND: IKEA
CATEGORY: Print & Publishing: Sectors > Consumer Goods
AWARD: Grand Prix
ADVERTISER: IKEA

2023 Spikes Asia - Grand Prix - Print & Publishing: Sectors > Consumer Goods
Print & Publishing

Restroom

AGENCY: Ogilvy Thailand
BRAND: IKEA
CATEGORY: Print & Publishing: Sectors > Consumer Goods
AWARD: Grand Prix
ADVERTISER: IKEA

2023 Spikes Asia - Grand Prix - Touchpoints & Technology > Use of Social & Digital Platforms
Brand Experience & Activation

The Unbranded Menu

AGENCY: Leo Burnett Group Manila
BRAND: McDonald’s Philippines
CATEGORY: Touchpoints & Technology > Use of Social & Digital Platforms
AWARD: Grand Prix
ADVERTISER: McDonald’s

2023 Spikes Asia - Grand Prix - Glass: The Award for Change > Glass
Glass: The Award For Change

Knock Knock (Board)

AGENCY: Cheil Worldwide Inc.
BRAND: Korean National Police Agency
CATEGORY: Glass: The Award for Change > Glass
AWARD: Grand Prix
ADVERTISER: Korean National Police Agency

2023 Spikes Asia - Grand Prix - Excellence in Media > Media Insights & Strategy
Media

Knock Knock (Film)

AGENCY: Cheil Worldwide Inc.
BRAND: Korean National Police Agency
CATEGORY: Excellence in Media > Media Insights & Strategy
AWARD: Grand Prix
ADVERTISER: Korean National Police Agency