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PHNX Awards

Creative Award
Paris, France
Vanish - "BOARD Vanishing Stories" by PHNX Awards 2020

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TitleBOARD Vanishing Stories
Agency
Campaign Vanishing Stories
Advertiser Reckitt Benckiser
Brand Vanish
Date of First Broadcast/Publication 2019 / 6
Product Vanishing Stories
Story Reading stories is one of the activities that children most enjoy doing with their parents. The problem is that children end up asking parents to read the same stories many times, and that makes reading monotonous for parents and limits children's imagination.
To change that, and still prove that Vanish removes even the most difficult spots caused by children, Vanish created the book "Vanishing Stories". The children's book in which stories change with each wash.
A book made entirely of clothing fabric that can be washed like clothes, using Vanish.
This way, old stories disappear, for parents and children to recreate new adventures with each new reading.
The start of the action was the launch of “Vanishing Stories” at one of the main Children's Day events in the country. One event, hundreds of children and hundreds of different characters, adventures and stories that generated hundreds more every day at home.
In addition, the book was sent home to several parents and influencers providing digital content for the brand. An engaging, playful and fun way to show Vanish's superior efficiency, bringing parents and children even closer together.
Vanishing Stories. The children's book that fits zillions of children's stories.
CCO Erh Ray
ECD Andrea Siqueira
Creative Director Laura Azevedo
Creative Team Laura Azevedo, André Ignatiuk, Zeca Pinto, Matheus Andrade
Ilustration André Ignatiuk
Account Daniela Keller, Heloisa Figueiredo, Paula Basso, Juliana Ramos, Talita Lima
Media Carlinha Gagliardi, Veronica Pirajá, Kauane Alves
Producer Anna Ferraz, Paula Sousa, Lucio Wangles
Motion Tiago Hasegawa
Graphic Producer Gilmar Souza, Carlos Valeriano, Vicente André
Advertiser Lucia Albuquerque, Nathalia Teixeira, André Santos