Dengue, zika and chikungunya. They may sound like World Cup soccer players, but in fact they’re deadly viruses spread by mosquitos. In tropical countries like Brazil, where frequent rainfall leaves pools of standing water that are mosquito breeding grounds, the fight against fatality is a daily one. But the association Habitat for Humanity and the agency BETC have come up with an ingenious new weapon – a dissolving poster. Targeting favelas and similar high-risk areas, the posters first inform inhabitants about the need to protect themselves against mosquito bites. Then, when it rains, the posters dissolve into an insecticide that’s harmless to humans – and the environment – but fatal to mosquito larvae. In Brazil, print is not dead; it’s deadly. |
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Title | The Dissolving Poster |
Agency | BETC HAVAS |
Campaign | The Dissolving Poster |
Advertiser | Habitat for Humanity |
Brand | Habitat for Humanity |
Date of First Broadcast/Publication | Subscribers Only |
Business Sector | Subscribers Only |
Story | Subscribers Only |
Media Type | Outdoor/Out of Home |
Length | |
Chief Creative Officer | ..r ..y Subscribers Only |
Executive Creative Director | R....fo B....to Subscribers Only |
Creative Director | D...el SC....ON Subscribers Only |
Creative Team | V...r P...o Subscribers Only |
Creative Team | J..é P...o Bo.....ni Subscribers Only |
Creative Team | G....vo L..l Subscribers Only |
Creative Team | F....pe A...u Subscribers Only |
Creative Team | A....ico V...r Subscribers Only |
Creative Team | C...o L...s Subscribers Only |
Production Company Producer | M....ne G...el Subscribers Only |
Production Company Producer | C...ia N...i Subscribers Only |
Graphic Producer | G...ar S...a Subscribers Only |
Graphic Producer | C...os Va.....no Subscribers Only |
Graphic Producer | P...nio J...or Subscribers Only |
Graphic Producer | R...on .e V...o Subscribers Only |
Graphic Producer | M...os Na.....nto Subscribers Only |
Graphic Producer | R...ta G....ni Subscribers Only |
Graphic Producer | J....na A....es Subscribers Only |
Production Company | T...or F...es Subscribers Only |
Director | . V...�o Subscribers Only |
Sound Production | C...a Subscribers Only |
Advertising Manager | B....ara Fi.....edo Subscribers Only |
Advertising Manager | C...la S...os Subscribers Only |