adidas: Art as Inspiration

Sport stars illustrate how they overcame the impossible

The groundbreaking "Impossible is Nothing" campaign by 180 Amsterdam for adidas provided a rare, private look into the lives of famous sports stars with stories in their words and artwork about how they persevered.

A collection of more than thirty world-class athletes, the most notable being David Beckham, put pen to canvas to express in simple drawings and their own narration how they overcame adversity to reach the pinnacle of their profession. The works were then animated and made into twenty-five TV spots for over 49 markets globally, and they eventually became a campaign in print, online and outdoor seen by over 90 million people.

The "Impossible is Nothing" campaign inspired eighteen documentaries. It led to the creation of a limited edition art book and a global ar
TitleWhere Sport Meets Art
Campaign Impossible is Nothing 2007 - adidas
Advertiser adidas
Brand adidas

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Business SectorSubscribers Only
StorySubscribers Only
Media Type Case Study
Marketing Director R...y Subscribers Only