Control your car on TV

A technical innovation experienced through a traditional media.

An innovation of the new Skoda Superb Estate is a remotely controlled boot. Change has decided to communicate in Poland in enabling clients to experience it at home through a traditional media: TV. Since the Communist times when there were only two channels, most of Poles are watching TVP1 and TVP2. Two commercials were broadcast simultaneously on the two channels, one with the boot opened and one with the boot closed asking people to press 1 or 2 on their tv remote to open or close the boot. A Grand Prix at Golden Drum
TitleSkoda Superb
Campaign Skoda Superb
Advertiser Volkswagen
Brand Skoda Superb

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PostedOctober 2010
Business SectorSubscribers Only
StorySubscribers Only
Media Type Television
Art Director A....ej Ra.....yk Subscribers Only
Copywriter ..n M...e Subscribers Only
Creative Director J...b Subscribers Only
Creative Director R....rd S...a Subscribers Only
Production Company F..m Pr.....ja Subscribers Only