Creative Technology with vending machine

Show your soccer style and be rewarded

A few weeks before the start of the World Cup, Pepsi uses its “superstar 2014 football squad” – including Leo Messi, Sergio Ramos or Robin van Persie - to challenge fans all around the world with a limited-edition vending machine. To get their cans for free, people have to juggle a virtual soccer ball in front of an innovative machine equipped with an interactive screen powered by XBOX Kinect motion-sensor gaming technology. This special vending machine campaign is an example of creative technology invented by Rooster and Float agencies. It will travel to different countries and will serve the ambush marketing strategy of Pepsi during this big football year.
Title #FutbolNow Skills Challenge
Campaign #FutbolNow Skills Challenge -- Play the Pepsi Interactive Vending Machine
Advertiser PepsiCo Inc.
Brand Pepsi

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PostedMay 2014
Business SectorSubscribers Only
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Media Type Case Study
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