Facebook as a window opened to real life

Shocking Facebook friends to finally promote an addiction treatment center

Saatchi & Saatchi South Africa has used one of the most effective way to advertise to the young generation: Facebook. A popular woman's falling into drugs and addictions has showcased her life on Facebook to promote The Care Center, increasing public awareness of drugs and addiction risks. Shocking his own circle, a way to talk about drugs…
TitleThe CARE Centre
Agency
Campaign The CARE Centre - Chabad Addiction Rehabilitation Centre
Advertiser Chabad Addiction Rehabilitation Centre
Brand Chabad Addiction Rehabilitation Centre

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