“There is nothing wrong with your television set. Do not attempt to adjust the picture.”

When the TV screen becomes the activation point

Geometry Romania has probably remembered the introduction of the old TV show series “The Outer Limits”. There’s a critical need of blood donors in the country which is not solved by a usual media appeal. Therefore in May 2014, the popular TV news OBSERVATOR was been transformed to show the critical lack of blood. The red component of the usual RGV screen and picture has been removed for each viewer spreading the word of life without red blood. The coverage and result were impressive with a reach of 14 millions Romanians and a increase of blood donation by 80%.
TitleThe RGB News
Agency
Campaign The RGB News
Advertiser Observator
Brand Observator

Want to see all the credits ? this content is for subscribers only

Subscribe and get unlimited access.

Be inspired by the best creative work from around the world.

Date of First Broadcast/Publication Subscribers Only
Business SectorSubscribers Only
StorySubscribers Only
Media Type Case Study
Length
Art Director F....na Al.....ru Subscribers Only
Art Director S...an Va.....hi Subscribers Only
Copywriter S...na S....an Subscribers Only
Creative Director M...i F...u Subscribers Only
Account Director R..u G...t Subscribers Only
Account Director R...ca Be....nu Subscribers Only
Strategic Planner A..x Pe....cu Subscribers Only