Avatarized fashion show

When a real event meets the digital world

Gaming and digital have a great impact on daily life. Björn Borg have developed its activities not only around underwear but to a sporty fashion in general. Its next generation of products will be represented by a videogame. The launch is planned for next January. To continue with its innovative marketing strategy in building a strong brand to drive sales, Björn Borg has used its traditional fashion show to tease the audience with the future videogame. During Stockholm Fashion week, Björn Borg Spring/Summer 2015 show and collection has been inspired by the digital world with models looking like avatars and the set-up looking like and inspired by the upcoming game
TitleFashion Show during the Fashion Week in Stockholm
Campaign Fashion Week in Stockholm
Advertiser Björn Borg
Brand Björn Borg

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Date of First Broadcast/Publication Subscribers Only
Business SectorSubscribers Only
StorySubscribers Only
Media Type Web Film
Show Director ..a Å....und Subscribers Only
Art Director L...a M....ind Subscribers Only
Music E..k H..l Subscribers Only
Production Company L..k d....ls Subscribers Only
Production Company Producer M...us Pe.....son Subscribers Only
Advertising Manager B...rn B..g Subscribers Only