Avatarized fashion show

When a real event meets the digital world

Gaming and digital have a great impact on daily life. Björn Borg have developed its activities not only around underwear but to a sporty fashion in general. Its next generation of products will be represented by a videogame. The launch is planned for next January. To continue with its innovative marketing strategy in building a strong brand to drive sales, Björn Borg has used its traditional fashion show to tease the audience with the future videogame. During Stockholm Fashion week, Björn Borg Spring/Summer 2015 show and collection has been inspired by the digital world with models looking like avatars and the set-up looking like and inspired by the upcoming game
TitleFashion Show during the Fashion Week in Stockholm
Agency
Campaign Fashion Week in Stockholm
Advertiser Björn Borg
Brand Björn Borg

Want to see all the credits ? this content is for subscribers only

Subscribe and get unlimited access.

Be inspired by the best creative work from around the world.

Date of First Broadcast/Publication Subscribers Only
Business SectorSubscribers Only
StorySubscribers Only
Media Type Web Film
Length
Production Company L..k d....ls Subscribers Only
Art Director L...a M....ind Subscribers Only
Production Company Producer
Music E..k H..l Subscribers Only
Advertising Manager B...rn B..g Subscribers Only
Show Director