Ruby Tuesday, an American restaurant chain with over 700 locations and 26,000 employees, wanted to demonstrate how it was blowing up old ways to make way for the new. In an online campaign and companion countdown website, the chain promoted that it would explode the last remaining "old" Ruby Tuesday. Teaser viral videos created such a buzz that it overloaded the website servers. |
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Title | Restaurant Go Boom |
Agency | BooneOakley |
Campaign | Restaurant Go Boom |
Advertiser | Ruby Tuesday, Inc. |
Brand | Ruby Tuesday |
Posted | December 2008 |
Business Sector | Subscribers Only |
Story | Subscribers Only |
Media Type | Case Study |
Length | |
Media Director | D...an B...k Subscribers Only |
Account Supervisor | b....tt p..k Subscribers Only |
Account Executive | K....en G....tt Subscribers Only |
Creative Director | J..n B...e Subscribers Only |
Art Director | M..t K..g Subscribers Only |
Art Director | R..n H....nd Subscribers Only |
Copywriter | ..m R....ns Subscribers Only |
Head of Production | C...g Je....er Subscribers Only |
Copywriter | K...h Gr.....ein Subscribers Only |
Copywriter | J..h L...z Subscribers Only |
Media Supervisor | M...an Le......oll Subscribers Only |