Unilever and JWT Singapore have decided to promote Lux Magic spell shower gels directly in spas or gyms clubs. Women can now experience the ambiance of a Magic spell shower. Indeed, the walls and floors of the showers have been covered with stickers made using a special ink which reveal orchydees when the women uses the samples of Lux Magic Spell making them live the scent and presence of the flowers. | |
Title | Magic Shower Rooms |
Agency | J. Walter Thompson Asia Pacific |
Campaign | Magic Shower Rooms |
Advertiser | Unilever |
Brand | Lux |
Posted | September 2012 |
Business Sector | Subscribers Only |
Story | Subscribers Only |
Media Type | Ambient |
Account Manager | K...e Y...to Subscribers Only |
Editor | Je....ah M....lo Subscribers Only |
Producer | B....na F..g Subscribers Only |
Art Director | D...d Ha......ger Subscribers Only |
Associate Creative Director | K...n M..k Subscribers Only |
Creative Director | J..i K...a Subscribers Only |
Executive Creative Director | G..n ..n ..y Subscribers Only |