The Dubai Lynx has announced its top speakers, who join a Festival programme comprised of world-leading experts from the international creative communications industry. Building on the Dubai Lynx tradition of bringing global talent to the Festival, the 2018 programme features speakers from award-winning agencies and brands.
Fernando Machado, global chief marketing officer at Burger King, was instrumental in the brand being named Creative Marketer of the Year at the 2017 Cannes Lions International Festival of Creativity. A firm believer in the positive contribution brands can make to society, Machadowill address the Dubai Lynx audience on the power of brand purpose for good, and for business.
Jose Miguel Sokoloff, president of MullenLowe Group’s Global Creative Council, will be joined by Ben Knight, global creative lead at MullenLowe Open, to explore how creativity can affect change not only on a commercial level, but within governments and societies too.
As part of the mission to bring fresh voices to the Dubai Lynx stage, Ilkay Gürpinar, chief creative officer at TBWA\Istanbul makes her Festival debut, sharing her expertise in creating cultures that help boost creativity. Other speakers making their first appearance include Chaka Sobhani, chief creative officer at Leo Burnett London, and John Mescall, global executive creative director and Global Creative Council president at McCann Worldgroup.
Creativity in healthcare communications is a breakout theme of the 2018 programme, mirroring the launch of the specialist Healthcare award category. Bruno Stucchi, consultant creative lead at WPP Health&Wellness Italy/Switzerland, will help marketers realise the potential of the health-related story that’s hidden inside almost every brand. The healthcare narrative continues in sessions from McCann Health, in which Robert Gibbs, creative director of McCann Health Dubai, explores design that changed the world and FleishmanHillard global managing director Anne De Schweinitz is joined by Nadine Fanous, head of communications and government affairs at Bayer Middle East, to share examples of how innovation is radically changing the patient journey. Full programme information can be found at www.dubailynx.com.