TitleAlways #LikeAGirl – Keep Playing
Agency
Campaign Rewrite the Rules
Advertiser Procter & Gamble
Brand Always

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Date of First Broadcast/Publication Subscribers Only
Business SectorSubscribers Only
Media Type Television
Length
Music B..G M...c . A...o P..t Subscribers Only

About Leo Burnett Chicago

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New Always #LikeAGirl Campaign Encourages Girls to Try, Fail, Learn & ‘Keep Going

Leo Burnett Chicago’s latest campaign for P&G Always aims to boost girls’ confidence by encouraging them to embrace failure as fuel instead of setbacks

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